Weekend by Max Mara SS2014 Collection plays around with different kind of graphics and colour to create chic, relaxing, contemporary looks. <Graphic Moods> is a rich and varied theme with prints as the protagonists. Patterns and graphics such as classic and zig-zag hound’s tooth check print are introduced in this collection. Red, sand and black are the theme colour which create a contemporary and feminine look.
<Casual Couture> Jacquard fabrics are proposed with more casual garments while the accent is on patterned shirts in different fabrics. Short jacket is one of the key items in this collection to create a young and dynamic look. Different shades of pink are used, this candy colour brings a sense of sweetness to the collection. <Marina Grunge> This theme focuses on rustic fabrics like cotton natte, worn with softer materials. Generously sized knitwear in different yarns, prints and strips plus the new star print are the features that characterize the image. With different shades of blue and ivory, striped garments successfully created ultra modern looks that are always stylish and feminine.
<Pretty in Prints>The accent of this theme is on the bluebell and black tulip nuances. Bluebell is mostly used for printed garments in the first group, with a wide variety that includes all products categories in a rich display of certain impact. All played down by garments in solid colour. <Africa Fifties>The collection features looks in the sand and cocoa shades where the tiny check print is used for many product categories and provides the outfits with a dynamic look. Macrame creates and ultra-feminine allure as does the chine print, while he addition of denim garments achieves a more casual and contemporary style. <Summer Colour> A decidedly summery and brightly coloured style with a printed total look comprising shirt and pants in the image colour, yellow and bluette, plus a jacket and pants in seersucker and a wide variety of linen shirts.