JIMMY CHOO AW2018 Advertising Campaign

Jimmy Choo unveils its AW2018 Women’s campaign starring the powerful model trio Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley who lend a Midas touch to the golden themed collection. The campaign opens with a playful film directed by Gordon von Steiner portraying the striking trio embarking on a girl’s night in - a game of dress up with a closet of dreams ending in a dance off set to Sofi Tukker’s dance anthem ‘Bestfriend’.

A series of arresting stills complement the film captured by Lachlan Bailey with the Autumn Winter collection’s gilded theme shinning omniscient throughout  the imagery. Joan, Lily and Rosie are very different girls but combined they embody the essence of the Jimmy Choo woman; confident, daring with a playful side. The girls are friends in real life which created a great atmosphere on set which is echoed in the film and images, they are beautiful and know how to have fun.” Sandra Choi, Creative Director

Lachlan Bailey

Gordon von Steiner 

Rosie Huntington-Whiteley

Lily Aldrige
Joan Smalls

Sarah Richardson

Esther Langham

Make Up: 

Art Direction: 
Trey Laird

Laird & Partners

SAINT LAURENT By Anthony Caccarello FALL18 #YSL15

Anthony Vaccarello's Fall 2018 campaign features longtime Saint Laurent muse and ultimate icon, Betty Catroux. For her first advertising campaign, David Sims captures her independent spirit, androgynous allure, and chic, provocative style which make her legendary. Betty Catroux perfectly embodies the Saint Laurent woman: forever modern.


CHAUMET Joséphine Fantasia

Joséphine Fantasia 
“Joséphine”, the iconic Chaumet collection, has been reinvented, playing with colour, re-enchanting pearls and giving a place to fantasies for every hour and desire. From amethyst and citrine, to peridot, aquamarine and rhodolite garnet, the tones of gemstones combine in joyous compositions with diamonds and pearls. Here everything is legend, each piece in the collection whispering the story of an exceptional woman of yesterday to today.

The Soul of the collection
Exiled from Martinique to Europe, a prisoner of the Revolution, divorced, widowed, devoted mother, lover of the First Consul, Empress of France, divorced once more, and a respected botanist, Joséphine’s life has all the makings of a novel. “Neither completely the one, nor entirely another,” she assumed her various responsibilities with brio, faithfully remaining true to the French art de vivre that characterized her relationship with the world.

An imperial inspiration
An 18th-century aristocrat, Joséphine retained memories of life on tropical islands. As Empress, she reinvented the codes of fashion and taste, popularizing her own vision of elegance. Emboldened by a sense of liberation melding nature and happiness, inspired by the thinking of Jean-Jacques Rousseau, she cast off conventions and corsets, adopting the lightness of voiles, the theatricality of tulles and the transparency of chiffons.

Layering and stacking pearls, diamonds, materials and motifs, she invented looks that became essential for the “jet set” of the time. From necklaces and rings, to brooches, earrings, châtelaines, hair ornaments and so on, these “accessories” became precious parures that could be worn depending on the circumstance, inventing the modernity of a fashion adaptable to any moment.

A setting for nature
Joséphine’s wardrobe was a mixture of dazzling and delicate hues. In order to capture the subtle tones of a rose or an orchid, the freshness of an hydrangea, or to evoke the celestial blue of an agapanthus, she had tulles embroidered, layered chiffons and transformed her dresses into living paintings. Having been born on Martinique, she possessed a love of all things maritime. Her passion for iridescent oriental pearls came from her nostalgia for the ocean, for nature both wild and refined, nourishing her taste for antiquity. Her highly singular way of melding styles, moving from classical to pastoral, combining land and sea, mixing and matching, and personalizing her bold gestures, represents a modernity that seems very contemporary to our own time.

The passion of love
Joséphine invented a modern couple in a time of momentous change, practicing an utterly unprecedented lifestyle à deux. From her wedding until her death, she never ceased loving and caring about Napoléon, the man of her life. Her desire to make a success of her “blended family”, the attention she paid to the education and the future of her children, as well as her embrace of the “clan” composed of an enlarged family circle of nephews and nieces, makes such an unusual level of intimacy very similar to the reality of today's families.

Emporio Armani AW2018 P.M. Post Meridien Women Collection

post Meridiem, all day long. An unrestrained, night-time mood subverts dressing codes, mixing discipline and sparkle. The mood is spontaneous.

Everything is mixed up: what is traditionally designed for the evening is worn in daytime, with no need to show off or rebel. Rhinestones draw pinstripes on incisive suits.

Classic mannish patterns light up with touches of lurex; metal sequins and small mirrors reflect and multiply the light.

 The silhouette is sharp: masculine trousers and jackets, fluid overcoats and short skirts are combined following no rules or prescriptions.

The logo recurs and remarks, as a print or as a jewel. Accessories amplify and highlight the idea of dressing up as a play of contrasts: rethought cowboy boots are paired with bold-shaped bags.

Textures and finishes are focal, enhanced by a rich palette of blacks and greys lit up with touches of turquoise, green, and cobalt blue. Night-time seductions, in a metropolitan scenario.

“I enjoy watching people, bringing into my world the spirit of what I see around me, processing and reinventing it. Today everything gets mixed up, rules have been turned upside down. That’s the freedom I wanted to capture in this collection.” Giorgio Armani


Berluti AW2018 Collection

Haider Ackermann’s inspiration for Berluti’s AW2018 Collection is a reflection on the way ease, personality and self-assurance are revealed through the purest, most pared-down clothes. “In a world that is louder than ever, I like the idea of a quiet man. Serene, cool, collected, yet standing on his own two feet”.

 A new kind of introspective luxury shines through a collection rich in hidden details and artisanal know-how. Pureness finds its ultimate expression in seamless outerwear inspired by Berluti’s emblematic Alessandro shoe. Nylon jackets are handcrafted from a single piece of fabric, and even natural leather coats become invisible at the seams, creating a sleek look.

Flashes of colour and detail appear in the linings, an unexpected wink to eccentricity: a leather trench coat is lined in grey cashmere, while an understated reversible black cashmere coat reveals ivory silk pinstripes on the inside.

Japanese brushed cashmere creates unusually soft sweaters, and hand-cut velvet gives an artisanal touch to trousers and suits. Tailoring becomes lighter than ever, foregoing shoulder pads for a relaxed fit. The silhouette is round at the shoulders and slender at the legs, with a colour palette of white, camel and black featuring pops of olive, sky blue, orange and purple which, like the Berluti patina, reveal their energy progressively.

“As time goes by, the wearer’s personality becomes embedded in the clothes so that they become intimate and filled with emotion.”, says Haider Ackermann.

Accessories include almost seamless weekender bags and backpacks, each assembled from two pieces of calf leather. An XL pouch can be worn as a clutch, nonchalantly over the shoulder, or inside a new pocketed tote bag for a versatile look. Textures encompass matte and shiny, super soft leather and crocodile, to achieve
different expressions of the same styles.

A new shoe, the Alessandro 0 Cut, is an entirely seamless exercise in bootmaking know-how and brings attitude to the season’s silhouette with a slightly elevated heel. Ankle boots in Venezia leather and in crocodile are an evolution from last season’s cowboy boots and feature a decorative seam that catches the eye.

A leather and silver cigarette case becomes the ultimate lifestyle accessory, completing last season’s flask with a touch of impertinence that is deeply entrenched in Berluti’s DNA.