mylifestylenews

2019-06-28

A|X Armani Exchange SS2019 Advertising Campaign


A|X Armani Exchange SS2019 Advertising Campaign


The stars in the center, the crew surrounding them.


The new A|X Armani Exchange advertising campaign is a slogan in images: a declaration of belonging to a world in street culture, part of a lifestyle.


The A|X collection is irriverent, designed for those who love to style pieces and accessories in an unconventional way, with personality.


Martin Garrix, Li Yifeng and Selah Marley, once again, as testimonials of the campaign: leaders, in one way or another, surrounded by their crowd.


Serge Guerand’s photographs are set in Fuerteventura in wide open spaces.


2019-06-27

H&M Summer 2019 Collection Continues The Conscious Focus With Riviera Glam

H&M creates the opportunity to get glammed up Riviera-style with sustainably-sourced materials and the debut of a natural dyeing technique derived from plants. From the paisley print coordinated separates to a mix of floaty mini-dresses and body-con silhouettes, all in a colour palette of earthy browns, cream, orange, and yellow, it’s all about sassy chic. The collection includes dresses, shirts, skirts and shorts, made from Tencel blends, recycled polyester and sustainably-sourced cotton voile and linen blends. Significant steps in an effort to meet the goal of using only 100% recycled or other sustainably-sourced materials by 2030. Debuting with this collection is also a new dyeing technique for one of the tops, which uses natural dyes derived from plants, including madder, pomegranate and turmeric. Overall, the collection takes inspiration from the glamorous Riviera, full of sunshine, elegance and a relaxed mood.


“Laidback yet sophisticated, the Riviera is an eternal fashion source, and this season we brought in different types of paisley prints and solids to keep it fresh. There’s also an emphasis on the sensorial with twisted or wrapped designs, halternecks that you tie up and soft, floaty fabrics,” says Maria Östblom, head of womenswear design at H&M.
Voluminous dresses and coordinated separates lead the way, with body-con jerseys, graphic lace inserts, high slits and draping providing both some texture and highlighting the shape. Maxi-dresses and mini-dresses with handkerchief hems in silky blends move gracefully with each step, while tunic-style pieces and sarong skirts can just as easily be worn as beach cover-ups or as an instant everyday outfit. Pleated skirts and wide, fluid trousers signal ease, while billowing tops with thin straps and summer shirting and can be effortlessly mixed and matched.

2019-06-26

Salvatore Ferragamo Introduces The New Signature Bag Boxyz

Salvatore Ferragamo presents the new boxyz bag. Creative Director Paul Andrew has deployed all of Salvatore Ferragamo’s generations-worth of artisan expertise to develop an original handbag uniquely suited for the demands of 21st Century life: a future classic. This unique-to-each-bag lock and key means the private contents of each boxyz need never be compromised. Combined with a light yet strong rigid frame in redefined trapeze shape, this feature transforms each bag into a highly personal and always portable treasure chest. The signature of Salvatore Ferragamo is there for the cognoscenti to see in boxyz’s Gancini-shaped top-handle and clasp closure, as well as the hardware on its securely attached key fob. Additionally, the design’s front flap features a distinctive chisel detail at each bottom corner. The boxyz is initially available in ten colors and four materials - calf, tweed, ostrich and lizard - followed shortly afterwards by special print-lined editions.


Offered in three sizes, (17.5x9x17.5 cm, 22x10x20 cm, or 27x11.5x23 cm), and featuring both top-handle and adjustable (and removable) shoulder-strap, the boxyz is scaled to suit every lifestyle. The functional efficiency of the boxyz’s hand-crafted opening reveals two capacious compartments, one zippered for security, one open for convenience. Each boxyz is constructed in the finest materials and perfectly-worked by Salvatore Ferragamo artisans. This is a bag for now and forever. “Selecting a handbag that will be with you every day is an intensely personal choice. So, when I set out to create a bag worthy of carrying the most essential and cherished items in a modern woman’s life - as well as becoming one of those items - I started by asking the many important women in my life what they care about most in a bag. Every response was as different and diverse as the women who shared them, but there were some common themes; privacy, convenience, strength, beauty and boldness. The boxyz is designed to answer these needs down the last letter - a portable and precious safe space crafted with Ferragamo’s heritage expertise.” Paul Andrew said:

2019-06-25

Creating A Vintage Design At Glashütte Original

Since first presented in March 2018 they have been among the most popular watches in the Glashütte Original collection: the green Sixties and Sixties Panorama Date. 2018's annual edition was a sensational success with watch connoisseurs and fans of vintage around the world – thanks primarily to the distinctive green dials. Twenty-five separate steps are required to lend these timepieces their unique faces, all of which are performed in the Glashütte Original dial manufactory in Pforzheim, where the contemporary, essentially manual process continues to draw inspiration from the past.


With its Sixties line Glashütte Original takes up the traditions and heritage of legendary watches like the “Spezimatic”, which during the 1960s brought characteristic design elements of the time to the wrist. Original dials and archival technical drawings remain a source of inspiration in the development of new dials today, for the designs in Glashütte and the dialmakers in Pforzheim. In terms of effort, the process is no less demanding than that required to produce sophisticated mechanical movements. Glashütte Original, after all, is one of the very few manufactories to make its own dials – and this critical element of timekeeping must meet quality standards as stringent as those governing all other components of its watches.


Exceptional quality starts with the precise punching of the German silver blank, the first step in the production of a Sixties dial for the 2018 annual edition. The following step creates the elaborate embossed surface, with historic watches serving as a model. A 60-tonne press stamps the striking pattern onto the blank – the same process was in use more than 50 years ago in Pforzheim, when dials were already being produced there for the Glashütte manufactory.


The embossing punch used today, with its filigreed decoration, dates from this period. One-of-a-kind with characteristic curved edges Once the press has completed its imposing task, the blank is cut to its definitive diameter, and a hole is inserted at the centre for the hands. A second pass under a press lends the disc, which is only 0.5 mm thick, its characteristic domed perimeter. Here, too, there are connections to history: whereas in the 1960s the domed shape served to mask the height of the movement  much thicker at the time than today's movements – so as to follow the trend for flatter watches, today the curved edges are a characteristic element of the Sixties line's vintage design. In the meantime, contemporary automatic movements like the three-hand model's Calibre 39-52 now fit easily into a case barely 10 millimetres high. The Calibre 39-47, which drives the Sixties Panorama Date, measures 12.4 millimetres in height.


And with that, the size, shape and structure are fixed. The subsequent steps in the process transform the semi-processed blank into the face of the timepiece. Several coats of vibrant green lacquer are applied to the previously galvanised dial before it receives its “dégradé” finish. This effect is achieved by spraying on black paint, with great care and in such a way that the dial perimeter takes on a much darker hue than at its centre, resulting in an individual colour gradient that renders each dial unique. The lacquered dials are then heated in a kiln to burn in the colours.


A diamond soon cuts through these layers to form eight of the twelve hour indexes. This renders the raw material visible once again, so that the hours in the Sixties Annual Edition are counted in German silver – and in white. As was the case for the historic reference models, the numerals 3, 6, 9 and 12 are printed in white in the remaining gaps, using a pad printing process. The same holds true for the Glashütte Original logo and the logo-scripts “Glashütte i/Sa” (Glashütte in Saxony) and “Made in Germany”. The final step in this elaborate process consists in the application of Super-LumiNova. Small dots are applied by hand to the hour indexes, which develop their luminous force in the dark.  Together with the radiant bars on the hour and minute hands, they ensure that the Sixties models are perfectly legible by night as well.


On the one hand, then, the dials of the green Sixties and Sixties Panorama Date are precious components made with modern methods using materials of the highest quality. At the same time, their style, details and historic references contribute decisively to the character of both annual edition watches. It hardly matters whether one values them more for their contemporary engineering or for the tradition-rich art of watchmaking: there's not much time left to try on one of these exceptional Sixties models, at Glashütte Original boutiques or authorised dealers around the world. When time runs out, they will be replaced by a new annual edition that references, in a new and unequivocal way, the design of dials from the nineteen sixties.

2019-06-24

CALVIN KLIEN I SPEAK MY TRUTH IN #MYCALVINS SS2019 Advertising Campaign

For over five decades, CALVIN KLEIN has existed to provoke, challenge and defy the status quo and they believe that embracing authentic self-expression creates a platform for authentic connections – and ultimately, a catalyst for change.


The latest campaign, I SPEAK MY TRUTH IN #MYCALVINS presents today’s most influential voices telling their own stories, in their own words and invites others around the world to do the same.


The I SPEAK MY TRUTH IN #MYCALVINS campaign reveals the personal narratives of each cast member in a series of videos by acclaimed director, Jonas Lindstroem and accompanying still images shot by renowned photographer, Mario Sorrenti. Truths range from cheeky and playful to raw and emotional, with many playing off the letters that compromise the iconic CK monogram.


The campaign released worldwide in installments beginning on May 9th and embrace a video-first approach, supported by digital and social media and high-impact outdoor locations.


A movement about feeling free to express yourself in an uninhibited and sometimes provocative way, the latest campaign is a call-to-action to SPEAK YOUR TRUTH through the #MYCALVINS platform - a hashtag that resonates and connects people around the world.


The campaign features a cast of cultural catalysts. Chosen for their raw talent, each is a force to be reckoned with.

A$AP Rocky, Musician
Bella Hadid, Model
Billie Eilish, Musician
Chika, Musician
Indya Moore, Actor, Activist
Kendall Jenner, Model
Kevin Abstract, Digital Media Artist, Filmmaker, Musician
Noah Centineo, Actor
Shawn Mendes, Musician
Troye Sivan, Actor, Musician
Yoo Ah-In, Actor

2019-06-21

EA7 Emporio Armani SS2019 Collection

EA7 Emporio Armani’s SS2019 collection includes stylish pieces along with others that focus more on technical performance. The logo is a key theme throughout the collection, whether enlarged or repeated all-over on tracksuits, T-shirts, trousers and trainers.


The fusion of technology with fashion was highlighted on the runway when the Emporio Armani show for SS2019 opened with pieces from the EA7 line: technical streetwear-style windbreakers, shorts and hoodies in reflective materials, and skinny trousers, all mixed and matched with oversized fits.


This selection has close ties to the 7.0 line, EA7 Emporio Armani’s more fashion-oriented offer, composed of modern technical outfits in sapphire blue and sandy pink for women and with Art Deco-inspired silver prints for men.


The EA7 collection stands out for its innovation, its design, the quality of its materials and its precise details, thanks in particular to the use of three technologies that guarantee the utmost functionality. EA7 Vigor7 was designed for athletic performance and intense activity: the cut and seams mark and highlight the muscle areas, allowing for greater freedom of movement and better performance.


EA7 Ventus7 is used for aerobic disciplines performed for longer periods of time, offering the greatest breathability during training. The seasonal graphics on this activewear range – geometric florals for women and starry sky-inspired motifs for men are printed on a reflective material to make outdoor runners more visible.


Each piece is equipped with carefully designed, practical pockets to enable you to take your smartphone, keys or any other must-have accessories with you wherever you go. Blacks and greys are paired with bright acid green and blue tones.


The line’s broad offering embraces seasonal sports. Swimwear and Tennis pieces include swimsuits, beach accessories and competition uniforms in the collection’s prints, colours and graphics. This season’s Soccer garments feature game kits in black and white, with gold tape and clear references to ‘90s style, while the Active Bike range becomes increasingly rich. Accessories complete the collection, with a wide choice of technical, fashionable trainers, backpacks and bags.



2019-06-20

Salvatore Ferragamo Presents Statement Making Laser Cut Pieces

Salvatore Ferragamo introduces statement making leather pieces in its latest SS2019 Collection; these laser cutting pieces are bound to be the most coveted this season. Made with utmost craftmanship, the SS2019 shoes are made from laser cut leather for a geometric Viennese straw effect. Paired with this season’s latest structural and flower heels; these pieces are edgy yet sophisticated. For bag options, the laser cut technique is applied onto the highly coveted Vara bow handbag. The front flap of the signature handbag is adorned with the Maison’s iconic Vara bow with a palladium logo plate for the ultimate chic.


2019-06-19

FURLA SS2019 The Furla Society Advertising Campaign

FURLA SS2019 The Furla Society Advertising Campaign is a true celebration of everything that encompasses The Furla Society – freedom of expression, individuality, playfulness and diversity – we see the new, vibrant collection come to life through playful, memorable messaging. To underline the Italian DNA, Furla utilized the streets of Milan as their playground, the season comes alive with playful model interactions. With paired back, every day surroundings, each character stands out from the crowd as being unashamedly bold, confident and eclectic. Through energetic, beautiful moments caught in time, Furla poetically speaks to everything The Furla Society stands for and embodies.


The campaign was shot by film director Steven Brahms and campaign photographer Stas May, with creative direction from Wednesday Agency. Filmed in Italy with Soo Joo, Chiara Scelsi, Joan Smalls, Lucky Blue Smith and Pyper America as models, spring summer comes alive through a celebration of eclectic characters who embody the Furla ethos – creative, confident, optimistic, modern engaging, joyful and young in spirit. Furla’s invites everyone to join and celebrate the freedom of #TheFurlaSociety.



2019-06-18

Boucheron Presents Serpent Bohème Novelties

In 1968, an exquisite creature came out of the Boucheron workshops. Serpent Bohème's mesmerizing jeweler's dance had begun; the dance that would never end. With its head evoked by a subtle droplet shape and its chiseled body rippling under its golden scales, over the years this reptile has come to stand out as a mesmeric classic in the Maison's repertoire. A majestic demonstration of the craftsmanship of Boucheron's jewelers. Although, over the last fifty years, the motif has taken a few liberties, at times exchanging, for example, its diamond paving for a new range of colored stones - turquoise, lapis lazuli or white mother-of-pearl - its spirit has remained unchanged. It has snaked its way from pendant to bracelet, from ear-jewel to ring, from watch to headband, always retaining the aura of mystery that surrounds women of character. To adopt this animal that symbolizes infinity is to choose a special, vivid and protective talisman that knows how to play femininity. Like the Boucheron woman, with panache, but softly softly, Serpent Bohème has never been so free.


Serpent Bohème is first and foremost a subtle mix of materials worked with infinite virtuosity. A series of codes constantly replayed. In white, pink or yellow gold, Serpent Bohème bracelets now come with XS motifs, paved with diamonds or inset with turquoise, lapis lazuli or white mother-of-pearl.


The Maison Boucheron is also trying a whimsical, baroque effect with a version that combines colored stones with diamonds. These lapis lazuli, turquoise and mother-of pearl bracelets are ornately sealed by a jeweler's clasp with a tassel. Twenty-four individual Serpent Bohème is what you get with this yellow gold and diamonds headband.


Original version in diamonds, the XS drop motif also comes in the colors of turquoise, lapis lazuli and mother-of-pearl. It is combined with a strong twisted chain in yellow or white gold, which itself even features the odd round-set diamond. The jewelry watch has adopted Serpent Bohème time, with a gold bracelet paved with diamonds or mother-of-pearl, or with a malachite or lapis lazuli dial.


2019-06-17

聖羅蘭眼中的Piet Mondrian (II)


聖羅蘭眼中的Piet Mondrian II

聖羅蘭極具革命性的1965年秋冬系列,不但展現了一種現代,前衛的風格,而且設計立刻得到了熱烈的回應。以當年的市場競爭為由,le Journal de Paris巴黎報於19658曾經報導 :“聖羅蘭的美德就是今年他用舊有的原則去創做出一個全新的系列。 在這方面,他的設計系列是獨一無二的。”對於這個系列,Journal du dimanche周日時報於1965815日報導則有另一説法, 當年年僅29歲的聖羅蘭,疑似開始厭倦只為“億萬富翁”製作悲哀的衣裳並試圖通過其它途徑來捕捉當時的時代精神,刻意去創作及設計一些更優雅和具色彩的衣裳。

以卡通人物創作為藍本至世界而聞名,著名插畫家aleXsandro Palombo將一些時尚界知名人士轉變為藍精靈之後,他相繼地創作了一系列名為“Marge Simpson Style Icon”的插圖,並於2013年在他的博客Humor Chic上發佈。這位意大利 藝術家選擇使用Simpson家族的母親成員向他認為對二十世紀風格有影響的禮服致敬,並“改變了時尚歷程,為我們社會的重大變化提供了美麗的新視野“。另外一位阿根廷插畫家Pablo LobatoRolling StoneThe New YorkerThe New York Times等出版刊物製作了這大膽,豐富而多彩的名人肖像。在這裡,Yves Saint Laurent被描繪在Mondrian連衣裙旁邊,表示著被歌頌和喚起設計師的職業生涯和工作。

原始草圖是聖羅蘭創作系列的第一步,一旦完成,這張草圖會被送去工作室,結構成時裝騷棉質印花布和原型的基礎。研究草圖亦是同時製作但不會被使用。一旦原始草圖被選用,它就會被複製在名為“Bible pages”的規格表上,這個名稱正顯示了它們的重要性。聖羅蘭為當時他正在準備一個系列的有關研究草圖,可惜到最終都沒有被製成。插圖是時裝騷後高級定製時裝工作室的插圖畫家收集的集合草圖,其中一些被發送給客戶,因此他們可以選擇他們想要嘗試的設計,而其它則留在試衣間作展示。除了與工作室和設計所屬的相關模特兒信息之外,這些文件還包含了材料和顏色,供應商名稱以及與服裝一起佩戴的飾物配件參考。圖像板上根據主題對設計進行分組,並概述了整個時裝騷次序,時裝騷記錄了客戶,記者,朋友和買家們的詳細座位安排。每一件在天橋上的設計都會由司儀以法文和英文贅述,而完騷後,該設計系列會以新聞稿發送給相關的單位。

20世紀的60年代,高級時裝店需要發放新聞稿和照片。此時,在時裝騷之前或之後的幾天,就直接在高級時裝屋和鄰近的街道上拍攝,同時亦被正式禁止在1965830日之前發布。在時裝週期間完騷之後,該系列可以向客戶,記者和買家在時裝屋的招待室再次定期或預約和近距離接觸和觀賞系列作品展示。

Mondrian聯成的系列總共有兩件刺繡的晚裝和六件羊毛平紋針織或真絲縐紗雞尾酒禮服,搭配strass胸針,並穿著在羊毛外套下。這些服裝符合了簡單和輕便的需要,立即風靡當時活躍於時尚界和社交界,更深受著名寫作人Francois Giroud和名媛Grace Kelly的青睞。Harper's Bazaar雜誌在19659 月刊撰文説道此連衣裙標明了 “The imperative abstraction, the garment of tomorrow, strictly defined in perfectly-proportioned while jersey to flatter the silhouette” Mondrian本人當年也許亦感受到這種演變和進化,曾宣稱:“時尚不僅準確地反映了一個時代,它也是人類文化中更直接的視覺表達形式之一”。

聖羅蘭創造了一場名副其實的時尚革命,他為自己的創作方式解説,強烈希望創造出不僅只有線條並且還有顏色組成的連衣裙。在他眼中,時尚不應太過死板和克制,必須更具動感。 他決定以簡單和幾乎抽象及完美比例的剪裁去創做一個屬於自己的時尚朝代,而那平紋針織面料方塊組合技術的方式鑲嵌工藝成果,就連肉眼都難以察覺得到,簡直是天衣無縫。時至今天,當談及聖羅蘭和Mondrian的時尚和畫作,在時尚界和藝術界無人不為之而讚嘆,這同時也説明了專業和純熟工匠的獨特工藝以及獨具慧眼的設計師聯乘的不朽之謎。

《完》

註:
*Piet Mondrian(1872- 1944),原名Pieter Cornelis Mondriaan 是一位荷蘭畫家和理論家,被認為是20世紀最偉大的藝術家之一。 他以20世紀抽象藝術的先驅者而聞名,他將藝術方向從具象繪畫轉變為日益抽象的風格,直到他的藝術詞彙被簡化為簡單的幾何元素更響譽成名。


OMEGA Seamaster - A Diver for Dad


When the original OMEGA Seamaster Diver 300M was built in 1993, it came equipped for a life of action. Ever since then, it has been a trusted choice both above and below the waves, and still stands today as one of the world’s most intrepid watches. For adventurous Dads everywhere, the Seamaster Diver 300M would make a perfect Father’s Day gift. Not only does it come with a history of diving experience and technology, but it also looks sharp under a business suit or tuxedo. In fact, just ask James Bond! The Seamaster Diver 300M has been worn by 007 for more than 20 years and if it’s good enough for the world’s favourite spy, it’s surely good enough for your Dad! The collection itself has undergone a revolutionary makeover in recent years. Sized at 42 mm, today’s new stainless steel models include sleek ceramic dials with laser-engraved waves, as well as ceramic bezels with distinctive diving scales in white enamel. Inside, he’ll be able to count on an OMEGA Master Chronometer Calibre 8800 which has been tested and certified at the industry’s highest standard of precision, performance and magnetic-resistance.


2019-06-14

Saint Laurent Introduces The Suede Monogram Bag Saint Laurent All Over

Saint Laurent launches the suede monogram Saint Laurent all over this summer 2019. Its suede leather is entirely embossed with the logo of the house then carefully aged to reproduce the attitude of a vintage bag. Available in two colors: black and burgundy and three different shapes: bucket, satchel and camera bag.

2019-06-13

Giuseppe Zanotti SS2019 Campaign

Giuseppe Zanotti SS2019 advertising campaign is about natural beauty. Pure Giuseppe. Photographed for the first time by Craig McDean and featuring model Grace Elizabeth, the pared-back, emotive portfolio captures the essence of Giuseppe Zanotti - feminine, beautifully crafted and luxuriously one-of-kind through the filter of today’s contemporary woman. Shot in studio, minimalist and bare, the portraits are wonderfully real yet full of emotion and allure.


Alternating between black and white and color, the images show Grace in spring’s standout styles, including the ornate, couture-crafted “Peony” stiletto sandal and the dazzling “Hollie Big Diamond” flat, among others. Yet, there’s nothing overwrought or overdone. Grace’s poses are natural and intimate.


And the accompanying styling, from frayed denim shorts to an oversize blazer to rolled up jeans, is a remarkable counterpoint, showcasing how women dress today. “I really wanted to do something different, modern with this campaign,” says Giuseppe Zanotti. “My shoes have always been and will always be works of art embellished, feminine, gorgeous… but today there are no longer rules about evening style versus day. A contemporary woman is just as comfortable pairing a stiletto with jeans as a flat with a dress. The choice is hers.”


A modern treatise on contemporary style and inherent beauty, the campaign puts the shoes and the self-possessed women who wear them front and center. Add-ons are not needed. To wit, the six portraits and one still life are a pure expression of Giuseppe Zanotti’s essence.

2019-06-12

PRADA Presents First Gold Fine Jewellery Collection

Prada presents its very first collection of gold fine jewellery in an exquisite, highly original style, precious materials are handcrafted in sophisticated designs that reinvent iconic symbols and the themes of the new collections.


For the first time ever, Prada's collections now gleam with creations made of gold. Guitars, roses and rabbits, not to mention robots, bananas, and the brand's triangular logo, relive Prada's history in gold and diamonds, providing a fresh interpretation with an unmistakable hint of irony of the brand’s iconic symbols in the form of contemporary and timeless earrings, bracelets, pendants and necklaces.


These quintessential objects from Prada's past alternate with the emblematic features of the new collections.


Prada’s fine jewellery is made using 18-carat gold and diamonds from suppliers with Responsible Jewellery Council (RJC) certification. The RJC is a non-profit organisation, founded in 2015 to promote responsible practices from an ethical, social and environmental point of view and respect for human rights in the handling of metals and precious stones, from their extraction right through to their sale.


The sophisticated work that goes into making these items involves numerous meticulous steps and precise, artisan techniques: precision casting of the gold, CNC machining and wire drawing to cut the diamonds and create other elements. These processes pair traditional knowledge with technological innovation, ensuring perfect quality for each item.