Prada presents its very first collection of gold fine jewellery in an exquisite, highly original style, precious materials are handcrafted in sophisticated designs that reinvent iconic symbols and the themes of the new collections.
For the first time ever, Prada's collections now gleam with creations made of gold. Guitars, roses and rabbits, not to mention robots, bananas, and the brand's triangular logo, relive Prada's history in gold and diamonds, providing a fresh interpretation with an unmistakable hint of irony of the brand’s iconic symbols in the form of contemporary and timeless earrings, bracelets, pendants and necklaces.
These quintessential objects from Prada's past alternate with the emblematic features of the new collections.
Prada’s fine jewellery is made using 18-carat gold and diamonds from suppliers with Responsible Jewellery Council (RJC) certification. The RJC is a non-profit organisation, founded in 2015 to promote responsible practices from an ethical, social and environmental point of view and respect for human rights in the handling of metals and precious stones, from their extraction right through to their sale.
The sophisticated work that goes into making these items involves numerous meticulous steps and precise, artisan techniques: precision casting of the gold, CNC machining and wire drawing to cut the diamonds and create other elements. These processes pair traditional knowledge with technological innovation, ensuring perfect quality for each item.