The campaign features diverse Modern Voices – five inspiring members of our global community including two models, a dancer, a fashion buyer and a photographer. All of them challenge us to rethink our preconceived ideas, to reconsider the boundaries of modern masculinity and reaffirm the values that are truly important today. Heralding a new era in style and identity, Sartori’s clothing innovations are a direct response to how men live now, in this new reality where we live, work and lounge all in one place. This is the result of the innovation of our progressive craft, as the boundaries between private and public life are blurred. Inspired by changing lifestyles and reorganized priorities, Zegna continues to transform the very idea of luxury to envision an effortlessly wearable category of clothing. The new definition of style is defined by a move away from utter formality but not from our thoughtful sartorial approach, creating new hybrid garments as part of what we call Luxury Leisurewear. We refocus our fabric expertise on a new generation of jersey knitting techniques and soft fabrics that blend lavish comfort with the precise and refined tailoring our brand is known for to redefine what luxury menswear looks like for everyday life.
“The way that modern men dress, their needs and habits have been changing considerably over the past year. Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel,” says Artistic Director Alessandro Sartori. “To me, this was the perfect time to rethink what is possible, to reconsider what really matters and to rebalance style while we are called to answer to changing times. A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.”