Showing posts with label 《FRAGRANCE》. Show all posts
Showing posts with label 《FRAGRANCE》. Show all posts

2020-01-15

VERSACE Presents Versace Eros Flame New Men's Fragrance

VERSACE presents the Versace Eros Flame the new men's fragrance, strikes you right through the heart. It bears an important message for new generations about the dignity of love and the power of diversity. The fragrance for a strong, passionate, self-confident man who is deeply in touch with his emotions. He simultaneously perceives present feelings and savours the eternal scent of true love, transporting us from the real world to a mythological universe, the home of heroes who transform their imperfections into strengths. “The spark of true love is the dream that each of us pursues. True love captures the soul, body, and mind and never lets you go. It takes your breath away because without your beloved, you no longer feel complete. True love consumes everything in an eternal flame of passion.” - Donatella Versace.


The Bottle design is fiery red, intense and masculine, to unequivocally recall the passion of love. The Medusa at the center of the bottle and the Greek key motif place the fragrance at the heart of the Versace universe and are the mythological custodians of its precious content. Standing out at the center, in gold, is: VERSACE EROS FLAME. The Medusa, a recurrent iconic symbol of Versace, is a precious jewel-like seal fused in gold on the cap, representing a power that surpasses the confines of time. The box echoes the distinctive elements of the bottle: the Medusa and Greek key motif give the vibrant fiery red background an unmistakably masculine touch. The fragrance is cold and hot, sweet and spicy and light and shadow. The olfactory notes of Versace Eros Flame are characterised by strong contrasts in which the most noble and elegant ingredients enrich and enhance one another. The head notes are particularly vivacious. Fresh, juicy Italian hesperidic fruits such as lemon, tangerine and bitter orange are warmed with notes of black pepper from Madagascar and enveloped in aromatic wild rosemary. Through an olfactory wave of pepperwood, geranium and rose facets, we reach the base notes where precious woods such as Texas cedar, patchouli coeur, Haitian vetiver, mountain oak moss accord and sandalwood subtly blend to create a soft and sensuous roundness with the tonka bean that perfectly intermingles with vanilla. Versace Eros Flame is a persistent and enveloping fragrance that is simultaneously virile, an ode to passion and a celebration of sensuous rapture.

Olfactive Family:
Hesperidic - Amber - Woody
Chinotto Accord
Wild Mountain Rosemary
Pepperwood
Patchouli Coeur
Haitian Vetiver
Black Pepper from Madagascar


The images of the advertising campaign go straight to the heart and encourage an important change in the classic perception of beauty, rewriting the story of Eros in a new and unprecedented edition focused on the theme of diversity. The new image of Versace Eros Flame, in fact, proposes a modern interpretation of Canova's iconic "Amore and Psyche" sculpture, where a man embraces a woman played by the beautiful Gigi Hadid. In this modern campaign, the story still encapsulates a mythological mood. It represents sudden love, that lasting moment of a fleeting glimpse that is already a thing of the past. The perspective of the shot allows us to focus on the sensuality of the strong, masculine physique against the pale silhouette of the woman, both lying on a Versace throw. The commercial offers us a vision of the laboratory of Versace Eros Flame. The fragrance seems created by small tear-like drops of various essences. They are tears of love from a story that has lasted thousands of years and is tied to Psyche's desire.

2018-05-30

Rooney Mara - New Face For GIVENCHY New Women's Fragrance

Givenchy announced its collaboration with American actress Rooney Mara, who will embody its new fragrance for women. Two-time Oscar nominee Rooney Mara is one of the most talented actresses of her generation. Committed and daring in her film choices, Rooney is not only respected for her transformative performances but also for her dedication to humanitarian efforts close to her heart. A long-term friend of the Givenchy House, she has often graced the red carpet dressed in Givenchy. A graduate of New York University, Rooney Mara launched her career in the memorable opening scene of The Social Network for director David Fincher, who subsequently cast her in the lead role of The Girl With The Dragon Tattoo in 2011, for which she was nominated at the Oscars and the Golden Globes.


 The actress went on to star in critically acclaimed films including Ain’t Them Bodies Saints, Side Effects, Her and Trash. Rooney Mara’s career reached new heights in 2015 with her performance in Todd Haynes’ Carol. She was nominated at the Oscars, the Golden Globes, the BAFTAs and the Screen Actors Guild Awards for this role and won the award for Best Actress at the Cannes Film Festival. In 2016, the actress played a moving role in Lion before appearing in no fewer than five films in 2017: Song to Song, The Discovery, Una, The Secret Scripture and A Ghost Story. In 2018, Rooney Mara plays the title role in Mary Magdalene alongside Joaquin Phoenix. She has a supporting turn in Gus Van Sant’s Don’t Worry, He Won’t Get Far On Foot, which was recently shown at the Sundance Film Festival and the Berlin Film Festival.


2018-03-26

CALVIN KLEIN Introduces ck one summer


Adventure is calling.
Take to the open road.
Capture every moment.
ck one summer  


Shot by YouTube personality, multi-disciplined creative, The New York Times best-selling author and LGBTQ+ advocate Connor Franta, the ck one summer advertising campaign is a tribute to adventurous youth and bold spirit. The campaign is a visually stunning collage of inspiring images from Connor’s summertime road trip featuring elements of summer, youth, landscapes, and architecture that embody the values of ck one summer. Capturing the adventurous spirit of youth and translates it into a vibrant citrus, fruity scent, the fragrance opens with a burst of sparkling lime mojito that mingles with sweet and succulent guava at the heart, releasing a rush of dewy freshness. At the base, crisp cedarwood adds a glowing warmth to the scent evoking the feeling of a setting sun after a day of adventures.



The iconic ck one summer bottle captures the vibrancy of a summer sky with a bright and bold color thematic. The glass flacon is refashioned in a deep turquoise hue with a centered white logo for a contrasting pop. Complementary to the bottle, the outer packaging mirrors the dynamic turquoise shade of the glass and features embossed logo detailing for an elevated finish. The packaging also comes with summer-inspired stickers featuring images from the advertising campaign, allowing the consumer to customize their ck one summer bottle with scenic decals of palm trees and coast lines.

Fragrance Category: 

Fresh fruity citrus 

Top: 
Lime mojito
Mid: 
Guava

Base: 
Cedarwood

Fragrance House: 
Firmenich

Perfumer: 
Pierre Negrin

2018-02-08

Issey Miyake - L’Eau d’Issey Pure Nectar de Parfum

Issey Mikyake introduces the new fragrance - L'Eau d'Issey Pure Nectar de Parfum for just a drop and dew turns into nectar. At the source of L’Eau d’Issey, there is a drop. Just a drop. Rare, precious. Water, symbolized by its purest form. In 2016, this drop inspired a new era in the of factory odyssey initiated by Issey Miyake in 1992. The scent of water, reinvented. The extreme purity of a limpid accord: L’Eau d’Issey Pure Eau de Parfum. Out of time, dormant Nature holds its breath before the dawn of the first suspended moment: Just a drop. In 2017, the drop of dew blossomed into a delicate petal. Just a petal, brushed by a saline breeze. With L’Eau d’Issey Pure Eau de Toilette. Nature awakens. Spring has come. Today, Issey Miyake unveils a third moment of complete serenity. Time to bloom. With L’Eau d’Issey Pure Nectar de Parfum, the petal turns into a blossoming flower, yielding a drop that captures its purest perfume… its nectar.


Liquid light born from the depths of the corolla, nectar is the ultimate stage in the metamorphosis of water, from sea to dew and from dew to rose. Tinged with copper by the morning sun, the flower offers its purest essence. Suave and thirst-quenching, crystal-clear juice springs from the tender pulp of a pear. Drenched in golden light, rose absolute exudes its delicate honey. Dew-pearled petals, a nectar-gorged heart… A generous rose exhales its sweetest fragrance. More carnal than ever, it blossoms on the shores of a limpid aquatic accord. Summoned by this honeyed rose, creamy sandalwood melds these succulent notes with the sea spray, sand and skin scent of the ambergris and cashmeran accord that is the signature of the L’Eau d’Issey Pure trilogy. The scent of a fruit, the flavor of a flower… Dominique Ropion and Fanny Bal invent a gourmand naturality, a pearl of nectar dropped into the heart of a bottle. Just a nectar.


 Inspired by the shape of a drop, the quintessential image of water, the bottle conceived by American designer Todd Bracher reflects the pureness of the fragrance it contains. For this new moment of L’Eau d’Issey Pure, the bottle and box take on a pink gold glow, as though they had been brushed with radiant rose nectar.

#SUSPENDEDMOMENT

2017-12-22

ELIE SAAB Introduces New Fragrance - Girl of Now

With its precious fabrics and magnetic silhouettes, the collection glides across the runway as a spellbound crowd looks on. In the front row or on the catwalk, people have eyes for her only. Her luminous aura captures the attention. Her boundless energy electrifies the room. Her radiant smile brings time to a halt. Girl of Now. Cameras flash to capture her perfect look: casual and subtly sophisticated in equal measure; Definitely trendy, and yet so personal.She boldly grabs her girlfriends for some fun in front of the camera. One last selfie to immortalise this special moment and she’s already off, leaving a mysterious trail. The city is hers. Life is hers. She’s as free as the wind – nothing can stop her… An elusive, beguiling blend. An utterly unique elixir that exudes all the facets of almond. It was a challenge worthy of Sophie Labbé and Dominique Ropion, two prodigious IFF perfumers who expressly concocted an absolutely addictive almond imprint steeped in ELIE SAAB’s olfactory signature: an irresistible Orange Blossom - Patchouli accord. Like the sequins adorning the designer’s finest creations, pear and mandarin orange bring sparkle. Fresh-roasted pistachio, inspired by Lebanon, reinforces the fragrant aroma of bitter almond. But the ultimate innovation of this scent is a flower created exclusively for Girl of Now: The Ormond Flower. Fine-cut like a couture gown, it gradually unveils its precious and gourmand facets thanks to an exclusive co-distillate:Orange Blossom Absolute and bitter Almond Essence. Added to a bouquet of White Jasmine and Magnolia blossoms, the new flower has a boosting effect that amplifies the fragrance’s radiance, joy and femininity. Caressing Cashmeran, enchanting Tonka Bean  and creamy  Almond Milk  make a  rich, luxurious and warm base, while Patchouli prolongs the mysterious scent that lingers on the skin. The couturier’s favourite scent, Orange Blossom Absolute, exudes its radiance and innate grace. When distilled with bitter Almond Essence, this white flower is enhanced with gourmand tones and a new sensuality. And the Ormond Flower is born!

2017-12-20

Issey Miyake Introduces New Fragrance - L’EAU MAJEURE D’ISSEY DESIGNED BY WATER


Strength and purity. 
Tumult and serenity. 
The masculine and the feminine.

A richly symbolic element, water is the source of inspiration for Issey Miyake’s iconic fragrances. As he reinvents them, he returns to this original principle. In 2016, L’Eau d’Issey Pure offered a contemporary interpretation of L’Eau d’Issey (1992): the feminine dimension of water, in its most limpid form. Just a drop. The promise of life, of nature in the making Today, L’Eau d’Issey pour Homme finds a new expression with L’Eau Majeure d’Issey.


The strength of water, the tumult of waves
 The new fragrance takes its inspiration from water as a masculine symbol of strength and movement. Water, in a major key. Primordial. Essential. Elemental. Water as the principle of creation. Fashioning matter by its perpetual motion. Polishing a piece of wood, stone or glass to perfection. L’Eau Majeure d’Issey draws its power from this limitless energy, contained by a flawlessly mastered gesture. And it brings the focus back to the foundation of Issey Miyake’s creative process: design, in its purest form.



A bottle polished to perfection
After revisiting the iconic lines of L’Eau d’Issey with L’Eau d’Issey Pure, the designer Todd Bracher offers a contemporary interpretation of the architectural silhouette of L’Eau d’Issey pour Homme with L’Eau Majeure d’Issey. Sculpted by tumultuous waters, the shape of the bottle is as polished as sea glass. Its translucence emphasizes its powerful lines. The subtle blue-grey hue of the lacquered base, reflected by the fragrance, highlights its smooth volumes. The name of L’Eau d’Issey Majeure forms a bold logo block. This imposing and graphic signature reasserts the key role of typography in Issey Miyake’s aesthetics. The brushed metal cap recalls both the texture of moving water and the cap of L’Eau d’Issey Pure. The synergy between the masculine and the feminine has been a vital part of the Eaux’s DNA from the outset: seen in profile, the bottle of L’Eau d’Issey pour Homme contains the shape of L’Eau d’Issey’s. In the same way, L’Eau d’Issey Pure is embraced by L’Eau Majeure d’Issey. An inspired gesture, reflecting the dual symbolism of water.


A scent of salty wood
 Just as the bottle of L’Eau d’Issey Majeure recalls sea glass shaped by tumultuous waters, its scent is an evocation of driftwood, sculpted to perfection by the sea. The original fragrance of 1994 was inspired by torrents and waterfalls. To reinvent it, Aurélien Guichard and Fabrice Pellegrin draw their inspiration from the power of the ocean with a striking, soaring accord of salt and wood. Like sunlight caught on the crest of a wave, radiant bergamot and grapefruit add sparkle to bracing aromatic notes. An onshore wind blows sea-spray on an innovative wood note, suffused with salt and minerals. Connecting the scent with L’Eau d’Issey Pure, an overdose of Cashmeran evokes the smooth, sensual grain of driftwood smoothed by the sea. Vibrant ambery woods magnify the potent trail of this New Wave aquatic scent for men.


A campaign focused on design
Asserting the primacy of design in Issey Miyake’s creative process, the advertising campaign of L’Eau Majeure d’Issey is focused on a powerfully evocative object: the bottle. Imagined by the artist Yugo Nakamura, a master of interactive design and a close collaborator of Issey Miyake’s teams, the film shows turbulent water yielding mysterious shapes. An angle. A wave. A letter. A logo. Of the clash between water, steel and glass, the pebble-smooth bottle is born.

 Designed by water.

2017-12-11

Tiffany & Co. Fragrance Christmas Set

Tiffany new fragrance Christmas set comes in the signature Tiffany blue box to mesmerize you and your love ones. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. A bold scent created by world renowned master perfumer Daniela Andrier of Gaaidan. The parkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. Have your Christmas shopping ready!

2017-12-01

Dolce&Gabbana 2017 The One Christmas Pack For Her



The One for Her:
A Fresh New Vision of A Celebrated Fragrance
The One Eau de Toilette is an enchanting, sensual and feminine scent, with an added twist of freshness that magnifies the key note of madonna lily. More vibrantly alive than ever, the floral fragrance was captured in all its nuances by the perfumer Michel Girard, to create a new floral addiction and exalts its sensuality. The madonna lily’s white petals dusted with golden pollen meet blossoms of Italian bergamot, mandarin essences, silky lychee and luscious white peach. A bespoke essence of ylang moheli, especially distilled to reveal its luminous lily facets, is enhanced by tender orange blossom and honeyed broom absolutes. A sensual drydown of vanilla, vetiver and musk wraps the exuberant bouquet in a sensual trail. The One range also includes The One Eau de Parfum, created by Christine Nagel, a deeper fragrance experience; the madonna lily floral heart subtly contrasts with the sensuality of rich vanilla, combined with enveloping ambery and musky notes. The One reaches its highest intensity with The One Essence, by Michel Girard, a variation of sumptuous white flowers: the signature floral scent of madonna lily is associated to jasmine and lily of the valley essences.To showcase the new Eau de Toilette, Dolce&Gabbana revisits The One’s signature bottle with taller, slender and elegant lines. The geometric gold cap, sleek black logo and light gold box reprise the color codes of the range.

2017-11-28

Hermès Introduces New Fragrance Twilly d’Hermès


The desires that nourish them, the ideals that inspire them and the stories that make their hearts skip a beat… What do young women dream of? Free, bold, connected, mischievous and impulsive, they turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand new tempo. Their gaze is always a little averted, charmingly sidelong, tinged with benevolent irony. Their paths, of backroads and byways, gradually become an everyday road, that of each new day, filled with joy, laughter, and shared pleasures.


It is with these young women in mind, by observing their lives, smiling at the fun they have with our silk scarves, that Christine Nagel, Hermès’ perfumer-designer, has created Twilly d’Hermès. Conceived in a spirit of absolute freedom, this fragrance in its joyous, impish bottle, plays with today’s feminine in the making, reveals and forges a bond between these women and Hermès, nurtures a new affinity. This affinity echoes the joyful impertinence they share with Hermès, their unfailing cheerfulness and their multi-faceted nature, their infinite whims, their uniqueness, and everything that fires their minds – starting with freedom.


Twilly d’Hermès is all of this, all of these desires and intuitions, applied to a twist. A twist of three materials: ginger, tuberose and sandalwood. Freshness, mystery and wood. Spice, sunlight and tenderness. Three classic materials which, combined differently, become burning heat, disconcerting attraction, a revelation of the carnal. Implicit sensuality. Ethereal eroticism. Unwavering gentleness. Eternal lightness, too, as if held by a silken thread. This same thread, expertly knotted like a scarf around the Twilly d’Hermès bottle, a ribbon-tie of silk and colour, a final flash of wit encircling the cap. Twilly is the tie which, in the depths of a pocket, on a wrist, between the fingers, or in the hollow of a hand, becomes a compelling talisman, the twirling symbol of a brand new fragrance, of its touch of folly and creativity that permeates the skin, the body, the mind… A joyful transposition, a playful twist, everything upside down and back to front, Twilly d’Hermès dances to the vibrant and passionate beat of youth.

2017-11-07

Marc Jacobs Decadence Eau So Decadent

MARC JACOBS DECADENCE EAU SO DECADENT is a vibrant new facet of glamour and luxury emerges with the latest addition in the Marc Jacobs decadence portfolio. An evolution of the irreverent spirit seen in decadence, Decadence Eau So Decadent is decidedly feminine and indulgent with a lighthearted appeal. this new expression inspires women everywhere to revel in a moment of freedom and enjoy something for herself. Perfect for day or night, Marc Jacobs Decadence Eau So Decadent provides a new way to indulge. Sheer, light, and lavishly luxurious, Decadence Eau So Decadent introduces juicy fruits and radiant florals to create an enticing feminine signature, while white amber reveals a hypnotic sensuality for a luminous and soft dry down. Inspired by Marc Jacobs’ iconic handbags, the ground-breaking decadence design was a flawless union between fragrance and fashion, positioning the scent as the ultimate luxury accessory. Now, the beloved bottle has been reimagined with feminine details and softened accents. The perfectly arched snakeskin cap features a splash of blush pink and touches of teal creating a sensual contrast between light and dark, a shortened gold chain wraps the bottle for a lavish edge. The flacon has been refashioned in clear frosted glass allowing the vibrant teal juice to shine through. Complimentary to the bottle, marc jacobs decadence eau so decadence’s outer carton is presented in a striking light teal satin finish with a luxurious gold logo centered across the packaging.


Top: 
Nashi pear 
Black currant 
Green ivy

Middle: 
Pink lily of the valley
Magnolia
Jasmine

Base: 
White amber
Cshmere woods
Raspberry gloss

Perfumer: 
Annie Buzantian

Fragrance House: 
Firmenich

Bottle Designer: 
Established NYC, in collaboration with Marc Jacobs

2017-10-31

TIFFANY & Co. Introduces New Artisanal Fragrance


Tiffany & Co. introduces its new fragrance  - a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan. The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens  with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches found in the Tiffany Archives and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance, ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin. The final structure is both unexpected and timeless scent in its most elemental form.


The glass flacon of the Tiffany & Co. fragrance takes its inspiration from the house’s most iconic diamond cuts. The elaborate faceting work at the base recalls the 128.54 carat Tiffany Diamond perhaps the world’s most rare yellow diamond, with 82 facets while the pure geometric lines of the shoulders mirror the house’s Lucida® cut diamond engagement ring. A hint of Tiffany Blue® accents the collar in the house’s signature T pattern. Disguised under the cap is a metal plaque engraved with the Tiffany & Co.® mark. Inside, a delicate juice with the slightest tint of blue illuminates the precise cuts of the bottle. Like all of the jeweler’s creations, the fragrance is presented in the signature Tiffany Blue Box® , an internationally recognized symbol of style and sophistication.