Hermès Introduces New Fragrance Twilly d’Hermès
The desires that nourish them, the ideals that inspire them and the stories that make their hearts skip a beat… What do young women dream of? Free, bold, connected, mischievous and impulsive, they turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand new tempo. Their gaze is always a little averted, charmingly sidelong, tinged with benevolent irony. Their paths, of backroads and byways, gradually become an everyday road, that of each new day, filled with joy, laughter, and shared pleasures.
It is with these young women in mind, by observing their lives, smiling at the fun they have with our silk scarves, that Christine Nagel, Hermès’ perfumer-designer, has created Twilly d’Hermès. Conceived in a spirit of absolute freedom, this fragrance in its joyous, impish bottle, plays with today’s feminine in the making, reveals and forges a bond between these women and Hermès, nurtures a new affinity. This affinity echoes the joyful impertinence they share with Hermès, their unfailing cheerfulness and their multi-faceted nature, their infinite whims, their uniqueness, and everything that fires their minds – starting with freedom.
Twilly d’Hermès is all of this, all of these desires and intuitions, applied to a twist. A twist of three materials: ginger, tuberose and sandalwood. Freshness, mystery and wood. Spice, sunlight and tenderness. Three classic materials which, combined differently, become burning heat, disconcerting attraction, a revelation of the carnal. Implicit sensuality. Ethereal eroticism. Unwavering gentleness. Eternal lightness, too, as if held by a silken thread. This same thread, expertly knotted like a scarf around the Twilly d’Hermès bottle, a ribbon-tie of silk and colour, a final flash of wit encircling the cap. Twilly is the tie which, in the depths of a pocket, on a wrist, between the fingers, or in the hollow of a hand, becomes a compelling talisman, the twirling symbol of a brand new fragrance, of its touch of folly and creativity that permeates the skin, the body, the mind… A joyful transposition, a playful twist, everything upside down and back to front, Twilly d’Hermès dances to the vibrant and passionate beat of youth.