Van Cleef & Arpels Alhambra Celebrating Luck Since 1968

Fifty years after the creation of the first Alhambra® long necklace, Van Cleef & Arpels is celebrating its symbol of luck in new pieces adorned with dazzling materials. Following the association of gray mother-of-pearl and diamonds, the Maison is showcasing blue agate and introducing the technique of guillochage on yellow gold to the collection for the first time to create a radiant and luminous aesthetic. As the holiday season approaches, the new Vintage Alhambra necklaces and bracelets are revealed in a poetic and wintry universe created by Burcu & GeoKrey. The Maison is pursuing its collaboration with the two film directors – who have already brought the world of Alhambra to the screen via a brand new chapter of their film Journey of Luck.

In line with Van Cleef & Arpels’ tradition of excellence, the Alhambra collection embodies all the expertise of a High Jewelry Maison. The varied skills of lapidaries, jewelers, stone-setters and polishers come together to create each piece. Faithful to the Maison’s high standards for hard stones, the blue agate motifs are meticulously carved and polished, before being matched to form harmonious ensembles.

As with the other Vintage Alhambra creations, the guilloché yellow gold motifs are framed by an elegant beaded border. This precious surround is carefully reworked by master jewelers, before the prongs – rounded for added softness are bent down to hold the motifs in place. A final polish brings out all the luminous beauty of the ensemble. In all, no fewer than fifteen successive steps of selection, production and verification are required to create an iconic jewel that will stand the test of time.

For the first time within the Alhambra collection, the Maison is introducing a traditional style hitherto reserved for its watches and precious objects: guillochage. From the 1910s, this engraving technique was used to adorn watch dials, followed in the 1930s by boxes, powder compacts and Minaudières™, with their blend of precious metal and gems. Today the Maison is drawing inspiration from their interplay of dazzling lines in a radiant guillochage on mirror-polished yellow gold. Thanks to Van Cleef & Arpels’ expertise, the depth of the incisions and their sun-shaped pattern endow the surface with a subtle relief eKect, causing the light to circulate with intensity. Embellished with this ornamentation, the motif captivates the gaze with its warm and ever-changing overtones.

Following the first Journey of Luck film, which featured new Alhambra creations this spring, the second instalment takes place in a wintry atmosphere once again dreamed up by the Franco-Turkish film director duo Burcu & GeoKrey. Fluttering by night through a snowy landscape, the butterfly-clover encounters such benevolent creatures as the reindeer, the turtle and the robin. In its flight, it reveals various Alhambra creations – some of them for the very first time.

To mark the 50th anniversary of the Alhambra motif, the Maison is paying homage to the beauty of the stones that have adorned it throughout its history. Blue agate, which first appeared in the collection in 1989, is thus returning to center stage for a Vintage Alhambra necklace and bracelet. Selected according to the Maison’s stringent criteria of excellence, this translucent form of chalcedony has been chosen in deep and uniform tones. Combined with yellow gold, it offers a blend of softness and radiance that evokes the subtle blue glow of twilight at the end of the day.

COACH AW2018 Global Advertising Campaign

Coach AW2018 global advertising campaign for the Fall 2018 collection with a series of images featuring the Coach gang draped over moss-green vintage cars in New York City’s backstreets. Local street art adorns the exposed brick walls, as well as murals picturing the prairie fields and deserts of the Mid-West linking to the soft hues found in the collection.

The gang have an eclectic style, layering vintage wallpaper prints and prairie lace dresses with fringed soft leather biker jackets and teddy-bear style shearling coats. This romanticism and nostalgia is as always counterbalanced with a nod to Coach’s home city of New York – this time with a darker gothic and mystical twist.

American heritage sportswear makes a stronger appearance this season, with cross body bags, rucksacks and Signature print bomber and varsity jackets for both guys and girls. Taking its cue from 90’s streetwear that the brand’s Creative Director, Stuart Vevers, sees on the streets of New York City today, it’s a contemporary way of dressing that has arrived in the world of Coach.

Accessories as always are central to the collection and campaign. Bonnie Cashin archive iconic styles have been brought back in the shape of leather coats, to sit alongside the Signature print pieces that are so prominent in the collection. Showcasing Coach’s heritage in a modern way, Vevers has also worked with artist Chelsea Champlain and her painterly mystic roses, moths and floral skulls on soft leather Dreamer bags.

Actress and singer Selena Gomez returns in her third campaign as the face of Coach. The series of images captures Gomez in the Fall 2018 collection resting on a vintage car. Set on a quintessential New York City street, the images highlight the season’s new bags, with Gomez carrying the Dreamer bag, a new silhouette featuring the Signature print, embroidery and leather detailing.

This season, the Coach family includes brand ambassadors Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu. This global casting nods to New York City’s melting pot of citizens and their unique way of dressing each day, which is so key to Vevers’ vision for Coach.

This season’s cast also features models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant. Pictured in the campaigns soft back-light and patchwork collaged images, this together reflects the layering of the clothes and how the Coach gang dresses today.

“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” said Vevers. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.” For this season’s campaign, Coach worked with longtime collaborators, including photographer Steven Meisel, creative director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.


2018 Mid Autumn Festival Day Off


26th Sep


Mid Autumn Festival 2018 @ mylifestylnews


時尚宣傳廣告 - Make To Believe Part III

時尚宣傳廣告 -  Make To Believe Part III

屏幕發光    無論什麼都
踏入秋季,新一輪的創意時尚廣告紛紛出爐,同時亦有新的玩法。DIOR法國新浪潮電影為借鑑,秋冬女裝廣告勾起DIOR與由評論家變身電影人推動五月風暴的淵源。遠在1950年,新浪潮電影先驅Jean-Pierre Melville邀請 Christian Dior為其電影《Les Enfants Terribles(可怕的孩子)設計戲服,DIOR設計的晚裝與戲中女主角Elizabeth密不可分。而今季的廣告靈感是來自法國新浪潮電影猛將Jean-Lucgodard的名作Une Femme Est Une Femme《女人就是女人》,廣告塑造一位獨特又有多面個性的女子,她投入生活追求自由,她們都有當代女中豪傑的特質,在傳統、追求志向與夢想以及現實之間從容自若。蒙田大道三十號DIOR總店更在Jean-Lucgodard另一代表作《BREATHLESS(斷了氣) 中出現過,電影中革命性的美學,對當時的電影製作及時裝界影響非常深遠。負責拍攝這秋冬系列廣告的Pamela Hanson拍出女性的美麗、獨立又知性的形象、榮辱與共以及姊妹同心的女性情懷,亦捕捉住秋冬系列呈現的19685月法國學生運動的精神。

CALVIN KLEIN 205W39NYC 2018秋冬全球形象廣告展示了一個時代的新曙光。通過一個脫俗的鏡頭,探索為人所熟悉的美國風景,挑戰真實與想像之間的感應。攝影師Willy Vanderperre掌鏡,品牌產品與孤立的猶他州風景以一個充滿玩味的比例並列,喚起懷舊而又超凡脫俗的感覺。與此同時,相片亦呈現出一個安寧及充滿希望的氛圍,捕捉了永恆不衰的美國青春文化。正如Raf Simons所言,2018秋冬系列是一個舊時代新時代結合的寓言,一個由發現美洲,到60年代太空競賽,至廿一世紀資訊爆發時代的一個故事,反映出沒有文化等級的民主概念去解放服裝的自身同時引用其背後理念,從它們的自述中拼貼出新發現和一個截然不同的夢。

難得可以同座   何以要忌諱赤裸
Givenchy 呈獻2018年「Night Noir」秋冬宣傳廣告Clare Waight Keller 要去捕捉黑夜帶來的刺激體驗。緊貼潮流的時尚一族前往於秘密地點舉行的派對,而且必須有正確的座標和合適的造型,才能參與其中。這個秘密地點可以是世上任何一個角落,例如巴黎、倫敦、紐約、東京或上海的邊緣社區。踏進派對現場後,眼前的景象令人眼前一亮。情侶擁抱剎那的激情,在人群中渾然忘我。各人全情投入狂歡的一夜,擁擠的舞池瀰漫自由氣息,誘惑、揭露與掩飾等舉動共冶一爐,體現Givenchy的雙重個性。當太陽升起,一切如夢一場,而無論是親身經歷或純粹想像,那份神秘感仍然揮之不去。由Steven Meisel掌鏡,Clare Waight Keller創意執導,捕捉稍縱即逝的時光。型格的畫面散發神秘色彩,黑白色的照片與80年代中的柏林互相呼應,但同時散發現代感覺,貫徹Givenchy最新成衣系列的精神。

Prada 2018秋冬女裝系列廣告「Neon Dream」為《365》的最新一章,於不夜城拉斯維加斯取景,並由Amanda Murphy擔綱主角,浸沒於純粹色彩的國度內。 Murphy化身光芒四射的Prada女性,在五光十色的景色中突顯她的懾人魅力。拉斯維加斯式的璀璨霓虹燈,與源自Prada世界的圖案及符號互相交織,在夜空及她的身軀上恣意綻放。由Willy Vanderperre掌鏡,鏡頭完全聚焦在她身上,幻化成這座超現實城市中另一個霓虹標誌。炫目的螢光粉紅、螢光紅及螢光橙與漆黑夜幕形成強烈對比,呈現拉斯維加斯迷濛如印象派繪畫的浮光掠影,展現這座城市的概念宛如海市蜃樓的理想國度。Murphy的個性和魅力在每張照片中顯而易見,她融入夜色,掌握一切,無所畏懼。Make To Believe,幻想就在現實的掌握之中。


Bell & Ross Launches BRV2-94 R.S.18 Celebrating The Return of Formula 1® To France

Bell & Ross, the official watch partner of the Renault Sport Formula One™ Team, celebrates reopening the French Grand Prix with its first presentation of a Vintage model from the collections linked to the partnership. To mark the return of Formula 1® to France, the BR V2-94 R.S.18 will be featuring a black rubber strap stamped with the French flag during the French Grand Prix. The watch is an invitation to get behind the wheel of a racing car and experience the extreme sensation felt by the driver, for whom a watch is not only a tool, but also an ally at each and every moment of the race. This Vintage BR V2-94 R.S.18 model immerses us in the world of motor racing adoption Formula 1® racing codes. It features a 41 mm case in satin-finished steel, a carbon fiber dial (a highly-prized material in the world of high- end motoring) and black and yellow in reference to the colors of the Renault Sport Formula One™Team. Linked by the values of high precision and excellence, the partnership between Bell & Ross and the Renault Sport Formula One™ Team is a continuous source of inspiration and motivation for the watch brand.

The BR V2-94 R.S.18 has a yellow internal minute track and two counters, one in red for optimal legibility of the chronograph function. This complication, invented to measure short periods of time, is the king of motor sports functions, since it enables the performance of vehicles on the track to be measured with great accuracy. The bezel also features tachymeter scale which allows a car’s speed to be instantly calculated over a given distance. This chronograph model evokes the sporting world of race tracks and paddocks, with its numerals adopting the typography used for the Renault Sport Formula One™ Team. It is powered by a Swiss mechanical caliber with automatic winding. The sapphire case-back bears a metallized depiction of the Renault car and its serial number The BR V2-94 R.S.18 is available with a micro-perforated calfskin strap with carbon fiber effect and a yellow lining, or a bracelet in satin-finished polished steel. The design and color code used for this timepiece allow the time to be read quickly and accurately. This limited edition of 999 pieces will captivate sensation seekers and fans of this sporting discipline.

TOD'S AW2018 CIAO Advertising Campaign

Ciao, A casual gesture that goes unnoticed in its spontaneity yet in every part of the world the day starts, ends and starts again with a Ciao. TOD’S celebrates Ciao, the Italian greeting par excellence, that has become a global symbol. So much said in a brief moment forming a ‘click’ or a special link, Ciao connects the entire planet and creates a friendly feeling among the people.

With the vision of photographer Craig McDean who captures the distinguished natural feel in the Advertising Campaign, TOD’S presents an unprecedented portrait of Made in Italy, alongside all ways to say Ciao.

In the campaign visuals and behind the scenes video, the lead character is this Ciao gesture that appears to smile, together with the movements of the hands, encapsulating Italian lifestyle elegance. A gesture appropriated in an instant, its ease. A friendly and viral Ciao for each and everyone.



 The CALVIN KLEIN UNDERWEAR & CALVIN KLEIN JEANS AW2018 global advertising campaign, conceived in partnership with Lloyd & Co., was shot by photographer Willy Vanderperre and videographer Shane Sigler. The multi-media campaign shot on location in Thousand Oaks, California in March, 2018 and stars Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner. The campaign, featuring black & white imagery.

The second installment of the siblings’ CALVIN KLEIN campaign continues the journey of the globally recognized #MYCALVINS movement. The audience is encouraged to participate by demonstrating what family means to them, using Join Our Family #MYCALVINS on social media, as well as uploading images to the live gallery at

Hermès AW2018/19 Women’s Ready-To-Wear Collection

 This is the beauty of enchanting gardens – they do not intrude. They inspire a new dream. Their tree bark is a material that seems familiar, but when you touch it... it surprises you. Never quite being what we are expected to be. Being in this garden with the intimate knowledge of all its paths and deviating from them.

Fifty-four women enter a winter garden at twilight. Walk in this light where you cannot distinguish whether you are inside or outside. Floating in between, a gang of girls in blue-black. Each of them brings something personal to the group, an intimate self-assurance that owes nothing to anyone.

 The light has faded, the time has come to capture the signs, signs of such density. The details of the pièces turn them into instant enigmas. Is that a bag there? No, it’s a shawl.

 The button on this Canadian coat? A clou Médor, of course. Look for long enough and you will find it everywhere. A leitmotif of Hermès leather goods, which finds itself inexplicably in the sharp triangles of Navajo patterns, and inspires lines and geometric shapes in movement.

In this garden of another nature, water-repellent calfskin is akin to leather, jersey embraces fur, light deerskin meets ribbed supple mink. Ribbed velvet-style knits choose a straight line and then change their path; taking a diagonal.

  Quilting reassures, protects and armours; coats have three pleats forming an almost invisible line on a low-set pocket. Informal details are added to this natural, whispered sophistication; a climbing cord, or a chain that suddenly serve as fastenings.

Thigh high boots seamlessly drenched in colour: andalusite-green, ultra-marine, and orange. Beneath this dream lies a rubber sole. If the sky is the limit, we never abandon the earth. We are there for her. So that, for once, shocking pink is not the enemy of auburn.

Along the footpaths, around the squares, walk fifty-four women. They wear dresses worn close to their skin, waists accentuated; their light leather coats floating in the autumn light. Fifty-four women together enact graceful and gentle movements. No more constraints. The present is not a problem, it’s a mystery. In the electronic half-light, someone is playing Debussy. I’ll wait for you, for water, ice and fire.


BALLY AW2018 Advertising Campaign

BALLY AW2018 Advertising Campaign remains true to the spirit of a bygone era English supermodel. Edie Campbell is joined by China’s Wang Chen Ming in Bally’s charmingly nostalgic autumn winter campaign. Carried away amidst a daydream, the campaign solidifies the Swiss brand’s refined sportswear aesthetic with a modern take on luxury.

Shot in the English countryside by American photographer Colin Dodgson with art direction by Ben Kelway, the subtly captured narrative of everyday existence results in an unassumingly powerful campaign in which Bally’s authentic heritage and contemporary product take prominence. Francesca Burns adds her elevated and individual twist to the styling in this atmospheric portrayal of a late 70s summer evening.

Giorgio Armani Kicks Off Emporio Armani SS2019 Collections @ The Hangar of Milano Linate Airport Today

Giorgio Armani presents the Emporio Armani SS2019 collections in the hangar of Milano Linate Airport today. For the first time, the airport is hosting a fashion show, turning into an unexpected backdrop to the Emporio Armani SS2019 Men’s and Women’s collections. Exceptionally, the two collections will be shown together this season. The fashion show will culminate with the performance of an international pop star. Giorgio Armani says, ‘Airports are places full of symbolism. They suggest unbounded openness to the world outside. You take off to discover and learn, or come back after experiencing countless adventures. I liked the idea of staging this event in the same hangar which has been labelled with the “Emporio Armani” insigna and its iconic eagle logo since 1996 -  an image that welcomes the thousands of travellers who land at Linate Airport or functions as a farewell as they depart from Milan. The airport is the perfect space for Emporio Armani, the brand that embodies a free, adventurous spirit and continually reasserts its essence through a contemporary style.’

The eagle-topped hangar is now part of the collective imagination and one of the many locations linked to Emporio Armani since its inception, representing a "geography” of the brand, such as via Broletto, whose 1984 giant poster site has become part of Milan’s urban iconography, via Durini, where the brand opened its first store in 1981, via Bergognone, site of the Armani/Teatro, home of the brand's fashion shows, and via Manzoni 31, with its large concept store and Emporio Armani Caffè. Launched in 1981 as a collection targeting a younger audience, today Emporio Armani is a brand that works as a hub. It matches the way people move in the urban environment, and is inspired by an inclusive, democratic attitude. After the Paris and London show-events of recent seasons, the new destination of Emporio Armani’s journey is Milan, where it will occupy an emblematic space and will be presented through an innovative format. The brand’s signature democratic spirit will drive the event, which will be attended by a crowd of 2,300, including invited guests, staff and press, as well as a number of members of the public. Tickets for the public will be available via a special contest, held throughout the city of Milan, using a game-like format. The first one hundred randomly selected names, among holders of “passport” - those taking part in the contest will have to collect a series of stamps for in a special “passport” - will be the lucky winners who, accompanied by a guest, will be admitted to the soirée.

The event has been anticipated with a billboard campaign and the customization of the Linate Airport, as well as advertised on tram and buses throughout Milan. A special Emporio Armani Boarding capsule collection has been created for the occasion: sweatshirts, T-shirts and accessories inspired by the event-theme. The capsule will go on sale on 13th September in Milan and in the main Emporio Armani flagship stores worldwide later on, as well as on


Hermès AW2018/19 Men's Collection

Open air, warmth, generous volumes. Playful natural fabrics and technical materials. Evening wear with mineral nuances, large and small polka dots. That's the key elements for Hermès AW2018/19 Men's Collection.

Playing with grey, navy, greyish green, chrome green, quartz, black. Bright overtones - Royal blue, hazelnut, oxidized green, raspberry, cobalt, mahogany, chartreuse, bubble gum pink.

There are lots of wraparound coats, double-breasted coats, three-button coats. Parkas, trench coats with removable collars in sheepskin, blousons with ribbing, straight blousons, hooded blousons, sweat-shirts, blousons with knitted shawl collars, blousons with a bomber spirit.

Straight or double-breasted suits, three-button jackets, double-breasted jackets, padded jackets with drawstring back and staggered topstitching. Pullovers with round collars, oversize pullovers, raglan pullovers with buttoned collars,
high neck pullovers.

Shirts with straight collars, shirts with supple collars, shirts with high neck contrasted collars, shirts with ridged ribbing, shirts with playful pleats. Very narrow trousers, wide trousers with elastic waist and leather bottom cuff, pleated trousers.

Cotton and wool with herringbone pattern and leather detail, supple cashmere flannel, technical wool, reversible cotton jacquard with polka dots, silk tie jacquard with polka dots, wool braiding with checks.

Extra-fine cashmere with saddler top stitching, cashmere and silk with contrasted stripes, cashmere with playful ribbing, pop tv wool, endless road cashmere, wool and cashmere with two-toned arrows, tweed and stripes.

Cotton poplin, cotton and cashmere twill, cotton jacquard with polka dots, cotton with liquid tartan scarf print, silk. Supple cashmere flannel, wool broadcloth and cashmere, wool flannel, wool and mohair canvas, technical wool, stretch gabardine, cotton and wool with herringbone pattern, technical wool cover, cotton or silk jacquard with polka dots.