mylifestylenews

2019-10-23

Giuseppe Zanotti AW2019 Advertising Campaign

 Giuseppe Zanotti AW2019 advertising campaign is sensual, strong, enveloping and standout and celebrates the light and the dark; the strong and the soft; the now and the past in its new cinematic-inspired campaign.


Shot for the first time by art photographer Suffo Moncloa and featuring models Felice Noordhoff and Mateusz Chmielewski, the series is at once evocative and refined. While the accompanying campaign video, directed by Sharna Osborne, is kinetic and unexpected. Together, both capture the essence of the new Giuseppe Zanotti collection: self-possessed, confident, sophisticated and playful.


Set in rich, cinematic light, designed with a minimalist sleek set and shot on film, each image is bathed in soft red to create an invitingly chic mood for the key styles of the seasons, from the slouchy, silver “Hattie” boot to the ornate, couture-crafted “Fleur” sandal to the sensual, mixed-media “Susie Feline” pump. For men, the new season “Blabber” sneaker and croc-embossed “Abbey” boot show up in an equally cool and compelling environment.


If the portfolio is sweeping, with hints of drama, the video is energetic, indie and at times even slightly nostalgic, as though shot by an intimate friend.


Using quick cuts and collage effects, the short piece highlights the contemporary spirit of the AW2019 collection.











From the retro platform “Bebe” pump to the high-contrast “Leandra” stiletto to the bon ton “Thalia” derby to the one-of-a-kind “Blabber” sneaker, the shoes are front-and-center, portrayed with an artfully mischievous twist.


“The Fall collection is all about sophistication and chic contrasts,” says Giuseppe Zanotti. “With the campaign, I wanted to portray both facets of the Giuseppe Zanotti man and woman - elegant, modern, individualistic and always with a certain something that stands out from everyone else.”



2019-10-22

Giorgio Armani Prefall 2019 Collection

Giorgio Armani Prefall 2019 Collection is an idea of easy elegance, in which dense, vibrant colour distorts balance without altering the sense of a style made up of conciseness, purity, and precision.


The collection is a reinterpretation of Armani codes based on instinct and energy.


It features timeless garments, from suits to trench coats, little dresses to flowing overcoats and shimmering evening-wear pantsuits, all intensified by bright hues that illuminate a reassuring palette of greys, beiges, greiges, and blues.


Double faced cashmere, mohair, shantung and duchess satin in solid colours are combined with masculine overchecked patterns, stripes, graphic prints and small flowers, bringing a sense of freedom to the silhouette.


The result is innovative and timeless: a new classic, brimming with character.


JILL SANDER AW2019 Advertising Campaign

JILL SANDER AW2019 Advertising Campaign is a r road trip. Arbroath, Loch Earn. The names of the places in Scotland, where Lucie and Luke Meier invited photographer Nigel Shafran to portray their latest AW2019 collections, are landscapes in themselves.


The power of the environments, the backdrop of the rapidly changing sky, the soft, diffused light. Scotland has a certain delicate aspect, and yet simultaneously an overwhelming power.


It is a place to be surrounded by the rhythms between the sea, the fields, the roads, and the buildings, where nature and humans merge in such a distinctive way. No matter how far, Scotland is familiar, an archetype.


The intention of the campaign was to capture the feeling and emotion of the collections in intimate and grandiose environments, but in a spontaneous and natural way.


Traveling together for several days provided time for the right moments to present themselves. Nigel Shafran’s images are portraits of people and places echoing each other. 


“I know what I don’t want to do, but I am not always certain of what I do want to do until I see it”, he says. “There are more infinite possibilities working like this… it makes it more open to different pictures and ideas”.


As Lucie and Luke Meier remark, “We are pleased that these images show both a strength and a vulnerability. The collections were intentionally protective and strong, but have a delicacy that is equally important. Nigel’s images have a depth and resonance, and convey the emotion and feeling we intended.”


Creative Direction: 
Lucie and Luke Meier

Art Direction: 
Heiko Keinath

Photographer: 
Nigel Shafran

Hair & Make-up: 
Mark Hampton


Models: 
Adele Taska
Asta Stensson
Hal Haines
Hannah Wick
Jackson Hale
Leon Dame


2019-10-21

Giambattista Valli x H&M Collaboration Advertising Campaign

Giambattista Valli x H&M collaboration advertising campaign stars Kendall Jenner, Chiara Ferragni, Cameron Monaghan, H.E.R, Luka Isaac, and Clara 3000. All eyes are now on the main collection of the Giambattista Valli x H&M collaboration after the successful launch of the limited edition pre-drop in May.


The Valli girls and boys were shot in a variety of decadent settings in Giambattista Valli’s hometown of Rome by the iconic duo Mert and Marcus. The campaign images, capturing the beauty and style of the collection, are styled by Melanie Ward.


“It’s all so beautiful. The level of detail is incredible, which is very Giambattista Valli, but there’s also this wonderful high-low mix of pieces that includes embellished sweatshirts and really fun jewellery. And it’s going to be so amazing to see all these people around the world wearing the Giambattista Valli x H&M collection. I love the idea that the Valli universe is expanding and joining forces with H&M.” Kendall Jenner spoke about her thoughts on the Giambattista Valli x H&M collection.


The Giambattista Valli x H&M collection launches worldwide in selected stores and on
hm.com on 7 November 2019.

Longchamp AW2019 Advertising Campaign

Longchamp AW2019 advertising campaign reprises the globetrotting spirit of the season’s collection, entitled “La Voyageuse”, which was shown at New York Fashion Week in February. “La Voyageuse is a woman who loves to travel, who is always on the move, and who feels a real thrill as she prepares to set off. It was that state of mind I wanted to explore. For me, it was more important than the destination.” Creative Director Sophie Delafontaine comments.


Who better to epitomise Longchamp’s modern globetrotter than the jet-setting Kendall Jenner? In her third campaign for the House, the American supermodel is  hotographed by Mikael Jansson and styled by Marie-Amélie Sauvé. Alongside the season’s ready-to-wear with its subtle Seventies’ vibe – fluid tie-neck blouses, flirty mini-skirts and flashes of leopard print – the campaign spotlights Longchamp’s new star bag. Appropriately named La Voyageuse, it was inspired by vintage vanity cases, and evokes both elegant travel and the famed versatility of Longchamp designs. The print ads feature the bag in an array of desirable variations, including glossy black patent and bold red leather debossed with the House’s new LGP monogram, which premiered at the New York fashion show.


2019-10-18

National Geographic Opens First Store At K11 Musea

National Geographic opened its first store in Hong Kong at K11 Musea recently. Partnering with Korea based high end clothing company, The Nature Holdings, the store offers National Geographic branded products for consumers who seek out enriching experiences.  For 131 years, National Geographic has inspired attention and care for the planet by supporting the work of thousands of explorers, scientists and photographers documenting the natural wonders of the world. The design concept behind this outdoor lifestyle and performance apparel collection is drawn from the stories and photographs of National Geographic. We have created a brand-new lifestyle fashion concept by translating National Geographic’s core brand into evergreen fashion trends. The National Geographic Apparel collection comprises pieces under two concepts, The Urban Adventure and The Original Adventure, to aid the discovery and exploration of personal journeys.” Says Edward Park, CEO, The Nature Holdings Co., Ltd.


“For the past five years, The Nature Holdings Co. has been a valuable partner, bringing our legacy brand to life in over 150 successful retail locations across Korea. They consistently deliver premium products while still prioritizing sustainability, which is something incredibly important to us. We are proud to see this partnership continue to grow and are excited for the first location outside Korea. We know that there are many National Geographic fans, and we are excited to offer them this new way to connect with our brand.” Says Mark Coleman, Vice President, National Geographic Partners - Consumer Licensing and Experiences, Asia Pacific. National Geographic has been exploring and recording key happenings of the earth, uncovering the beauty and greatness of mother nature, and promoting the necessity of coexistence of the earth and humanity for over 130 years. National Geographic Store offers a range of clothing, accessories, camping gear, luggage and bags that channel the legacy of National Geographic. The 2019 collection featuring two themes, are both available now at Shop 325, Level 3, K11 Musea, Tsim Sha Tsui, Hong Kong. The Original Adventure inspired by the history of authentic explorations. Capturing the essence of classic heritage style and transforming it to a smart metropolitan style that will attract serious outdoor enthusiasts.The Urban Adventure inspired by outer space exploration. Infusing hi-tech finishes and functional details to set the urban trend. Monochromatic tones are the key colors for the theme.

CALVIN KLEIN Fall 2019 UNDERWEAR Advertising Campaign


CALVIN KLEIN Fall 2019 UNDERWEAR Advertising Campaign entitled #MYCALVINS IRL – In Real Life celebrates two totally different perspectives of what sexy looks like.



The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?



The campaign features a cast of bold personalities whose vulnerability and confidence expose a new, spirited idea of sexy.



Supermodel Naomi Campbell, DJ and producer Diplo, actor Jacob Elordi, NFL star Odell Beckham, Jr., model Matthew Noszka and musicians Beth Ditto and Lay Zhang star in their first CALVIN KLEIN campaign alongside actress Jelly Lin, supermodel Bella Hadid and model Cara Taylor. Each comfortable in their own skin and each confident in their CALVINS.



The #MYCALVINS IRL – In Real Life campaign brings a unique point of view on sexy by capturing both the posed and stripped-back sides.



In a series of high-energy videos by Bardia Zeinali and expressive still images by Daniel Jackson, the campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind.


The Fall 2019 campaign highlights the brand’s new underwear offerings including: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category.



A continuation of the #MYCALVINS movement, the campaign will embrace a video first approach and will be supported by digital, social, and high-impact outdoor locations.




Akira Back Bangkok Marriott Marquis Queen's Park - In The Mood For A Light Bite

For a unique and contemporary Pan-Asian slash California style of culinary experience in Bangkok, Akira Back at Bangkok Marriot Marquis Queen’s Park offers you some lighthearted bites with a redefined Asian twist. mylifestylenews writes.



Looking for a bite to eat with a difference or in the mood for a light bite perched atop the 37th floor with the city’s nightscape as the backdrop and a fun and speak-easy evening? The first Akira Back restaurant in Thailand is ever-ready to take you on a culinary and sensory journey.


Born in Korea and raised in the USA, famed Chef Akira Back who has been awarded a Michelin star has brought his unique style of contemporary Pan-Asian cuisine to Bangkok for the first time. His modern twist on gastronomy is inventive, exciting and vibrant, blending Japanese and Korean elements with an international influence.


Less demure but flamboyant, the pared-back interior is stunning, arty yet dramatic and decked in rich deep hues of black and gold. The impressive entrance is tiled with dark wood furnishings, creating a more glamorous, sassy and mysterious ambience yet inviting and makes you wonder what is happening inside.


Passing through the hallway, thick Shinto straw ropes in various lengths formed the arches and ceilings dividing different section of the dining area that gives a hint of Neo-classic style. Aesthetically powerful, the design and décor brings some excitement to the enchanting dining room. There are four different venues in one, comprising a main dining area, sushi bar, omakase bar and four aesthetically designed private dining rooms. Black marble and counters with soft lighting (almost too dark and a torch is required to navigate the menu) combine to create a sleek and cozy ambience.


When layering with color and patterns need not be shocking or jarring – done well, it can be harmonious. They put things together in such a contradictory yet harmonious way and that is the charm and beauty of a dramatic and wow factor “quirky” design. With classic and modern, and with contrast and contradiction executed in such a harmonious way, this exudes a sleek, exclusive ambiance that matches with the modern gourmet experience.


Chef Back wants his guests to experience what he would like to experience and how he likes to eat when you walk into a restaurant. The base of chef Back's cuisine is very much centred on his Korean roots and blended with the Japanese culinary skill that he learnt over the years as well as the American cuisine that influenced him during his time living in Aspen, Colorado.


When a Bizen ware is used for the food presentation, it really lends a real nuance and taste to food, even the sound when you scrap the bottom of a bowl or plate with your fork becomes part of the eating experience. Coming to his restaurant is like coming to his house but the only difference is that in here he has to charge you for what you eat.
On Back’s innovative and crafted menu that also reflects his cultural heritage and personal journey, everything is meant to be shared with the presentation that is designed to make every dish easy to eat as he doesn’t really want his diners to decode his dishes and over think about how to eat them. Small-plates from the menu are delicious as distinguished and an interpretation to all precision and finesse and it withstands the scrutiny.



One of the many private dining rooms decorated in oriental motif.


<Tuna Pizza>
 We picked a couple of must-haves from the signature items and began with the most talked-about Tuna pizza. This mini thin-crust pizza has certainly made up to its name with well-seasoned umami aioli, truffle oil and micro shiso. The paper thin sliced tuna was fully covering the biscuity dough and garnished with fine touches of green sprouts. A truly must try!


<AB Tacos>
A modification of TexMex taco elevated with wagyu beef marinated with bulgogi sauce and roasted ponzo and garnished with slices of green chili pepper. This is nothing stand out from the regular taco and in fact the taste was bland and we can’t even taste any ponzu. For a signature dish, this is a total let down.


<Jeju Domi>
Domi fish is a well known spicy Korea fish dish especially it was stewed with red pepper and named Domi Meuntang. Chef Back’s version of Jeju Shashimi Domi sits on a bed of orange tobiko fish roe and Cho Jang (spicy and sweet Korean pepper paste) and garnished with red sorrel – a species of flowering plant in the buckwheat family. Suppose the combination of the ingredients can be quite intriguing but somehow it doesn’t really work on the palate. The Domi was quite chewy and the combination of sauces also did not lift up the entire dish.


<Scallop In Half Shell>
The next dish came from the Robata menu and “from the sea” section. The scallop was openly grilled with half shell opened on a Japanese Robata grill with kimchi bacon and kochujang Korean spicy and sweet pepper paste. The overcooked scallop was also being over powered by its marinade and totally ruined the umami by enjoying the taste of its origin.


<Corn On The Cob>
Finally something that really was delectable and eye catching from its presentation to taste. The mini corn was lightly grilled with black garlic butter and sprinkled with parmesan cheese. A genius combination for such a delicious taste on the palate and this is something we expect from Chef Back’s creation and kudos to do that.


<Lamb Chop>
We were still lingering from the Robata menu and we opted for something “from the land” section by ordering the lamb chop. More like a Peruvian influence by the anticucho aji limo yellow pepper paste with a side of not so crispy julienne cut potato. The meat was not just a butch and muscly clash, but is lightly flavoured and the sauce not overpowering.


<Hot Mess Roll>
As suggested by its name. A total mess-y roll served with crab and avocado and chunky sashimi poke in a spicy ponzu aioli sauce which was below mild than spicy. It makes not much difference from any street sushi roll store on taste beside much more refined touches on presentation. We were not impressed by this dish at all.


<Red Dragon Roll>
Eight mouthful slices of red dragon rolls with asparagus tempura, crab, angry tuna. We couldn’t possibly taste any crab in this roll and it was at lukewarm temperature when it came to our table. We couldn’t have more than a second helping and sent it back to the kitchen.


<Honey Yogurt Panna Cotta>
This honey yogurt Panna Cotta was beautifully presented with the delicious coconut sorbet sitting on top with small cuts of fresh fruits and honey yogurt. Such a gourmet treat!


<Valrhona “Lava” Souffle>
Save the best for last with this hot and cold palate to savour this rich Valrhona chocolate hot “lava” souffle and a scoop of homemade vanilla bean ice cream which is divine. It is totally worth the wait for this a la minute creation.


With a lifestyle dining that complements the sleek environment transforming the modern food scene place into one of the city’s most prestigious dining destinations, taste and aesthetics are equally essential. The food can be appreciated at the intuitive level, in other words, what you see is what you’ll get. From the presentation to palette, each morsel is best to enjoy slowly by heart and passion in cooking is the only key to make things work, once you’ve lost it, it reflects on your dish. While chef Back’s dishes preparation and everything is accurately measured with a scientific approach, some may still rave about the food for Akira Back’s global restaurants and admire his creation, but to us, it was a very average food on delivery for a fun culinary challenge to be expected here. But the attentive and courteous service wins back some of the scores for a hospitality in a world of relaxed, unpretentious, unforced luxury.


Tried & Tested:
Location: 4.5/5
Design & Decor: 4.5/5
Food & Beverage: 3/5
Service: 5/5
Value For Money: 4/5
Experience: 4/5

Highlights:
Corn On The Cob

199, Soi Sukhumvit 22,
Klong Ton, Khlong Toei, 
Bangkok Thailand
Tel: +66 2 059 5555

Reviews are based on actual day of visit and experience. mylifestylenews reserves the right of final decision in case of any disputes. All images are photographed by mylifestylenews team without any photoshop enhancement and are the property owned by mylifestylenews unless otherwise stated.