National Geographic opened its first store in Hong Kong at K11 Musea recently. Partnering with Korea based high end clothing company, The Nature Holdings, the store offers National Geographic branded products for consumers who seek out enriching experiences. For 131 years, National Geographic has inspired attention and care for the planet by supporting the work of thousands of explorers, scientists and photographers documenting the natural wonders of the world. The design concept behind this outdoor lifestyle and performance apparel collection is drawn from the stories and photographs of National Geographic. “We have created a brand-new lifestyle fashion concept by translating National Geographic’s core brand into evergreen fashion trends. The National Geographic Apparel collection comprises pieces under two concepts, The Urban Adventure and The Original Adventure, to aid the discovery and exploration of personal journeys.” Says Edward Park, CEO, The Nature Holdings Co., Ltd.
“For the past five years, The Nature Holdings Co. has been a valuable partner, bringing our legacy brand to life in over 150 successful retail locations across Korea. They consistently deliver premium products while still prioritizing sustainability, which is something incredibly important to us. We are proud to see this partnership continue to grow and are excited for the first location outside Korea. We know that there are many National Geographic fans, and we are excited to offer them this new way to connect with our brand.” Says Mark Coleman, Vice President, National Geographic Partners - Consumer Licensing and Experiences, Asia Pacific. National Geographic has been exploring and recording key happenings of the earth, uncovering the beauty and greatness of mother nature, and promoting the necessity of coexistence of the earth and humanity for over 130 years. National Geographic Store offers a range of clothing, accessories, camping gear, luggage and bags that channel the legacy of National Geographic. The 2019 collection featuring two themes, are both available now at Shop 325, Level 3, K11 Musea, Tsim Sha Tsui, Hong Kong. The Original Adventure inspired by the history of authentic explorations. Capturing the essence of classic heritage style and transforming it to a smart metropolitan style that will attract serious outdoor enthusiasts.The Urban Adventure inspired by outer space exploration. Infusing hi-tech finishes and functional details to set the urban trend. Monochromatic tones are the key colors for the theme.