mylifestylenews

2014-08-28

THE SWANK @ FW2014/15 Supernovas Ad Campaign


THE SWANK FW2014/15 ad campaign illustrates a sense of contemporary chic that outshines the fashion world. With a global line-up of new designers across the world, the enchanting style is vividly presented in the latest campaign specially created in Barcelona, Spain. The multiple images in a monochrome tone reveal a whimsical yet elegant touch that expresses the contemporary and modern visions of THE SWANK.
  

Dressed in the FW2014 collections, the two celebrated modeling talents Magdalena Langrova, the Czech beauty famous for her sophisticated look, and Anders Hayward, a British dancer and model with incredible energy, meticulously interpret a unique language through their professional styles. A visionary in fashion of timeless elegance, THE SWANK gives full support to new designers who are passionate with modern and innovative foresights by bringing the contemporary chic through a global line-up this season.


Young and contemporary style of womenswear includes innovative cuts with an architectural touch of Dion Lee's wardrobe from Australia, cozy and chic millinery and accessories by Gabriela Dumitran from Romania, perfectionism of Casamadre's shoes from Italy, and the signature style designer handmade jewellery by Nicholas King from England. A series of menswear showcases the urban fabrics and inspiration of winter exploration by Tim Coppens from the United States, collection inspired by primitive sci-fi and cosplay by James Long from England, all-natural aesthetic tailored pieces by Abasi Rosborough from the United States, urban wear twisted with luxurious contemporary style by Les Hommes from Belgium, as well as the silhouette with ode to the Bauhaus by Nicolas Andreas Taralis from France.

De RUCCi Bespoke Flagship Store Opens in Central


De Rucci Bespoke opens its flagship stores in Central recently. The leading high-end bedding brand positioning itself as a global integrator of healthy sleeping systems and resources. De RUCCI is dedicated to developing every bedding system with better ergonomics and providing a healthy scientific sleeping environment based on the concept of healthy sleep. With the innovation from Switzerland, Germany, and Belgium came the latest scientific research, it is a system that analyzes a guests body and spinal curvature, tailoring the most suitable bedding for them.  It is the only scientific system in Hong Kong that helps customers choose the perfect bed. Previously people would rely on the naked eye and feel unsure about their decision. With the accuracy of Bespoke, people can feel "REST" assured!


De Rucci Bespoke continues collecting innovative sleep solutions from around the world. The goal is to completely change the existing boring sleep world within the market, and through scientific and innovative ways, help consumers understand what true sleep really is. Presently, De Rucci Bespoke introduced two stores in Hong Kong provides the tailor-made systems that include Kreamat Belgium, Switzerland DOC (Dream on Comfort), together with German research and development, and the Swiss manufacturer of the spine scanner measuring instrument. The whole process ensures that guests can find true comfort in the De Rucci Bespoke personal bed, by maintaining natural spine shape when their backs are bent, and keeping straight when positioned, so that the body can rest in a zero pressure environment, making it easy to fall perfectly into deep sleep. 


    It is worth mentioning that De Rucci Bespoke exclusively introduced the Kreamat "Sleeping à la Carte" system. It was jointly developed and successfully patented in 2002 with the Life Sciences and Human Engineering University of Leuven. It is the only system that analyzes and configures to body data, in accordance with one's own height and weight, for the most reliable and comprehensive sleep system.


Chloé @ FW2014 Fashion Presentation


CHLOE FW2014/15 Collection is a raw freshness earthy & untamed dipped in mystery, windswept urban landscape. Naked legs – a peculiar magnetism with attitudes. Sweatshirt attitude for unstructured coats, butterfly sleeves, drop-panelled skirts wrapped and over-belted coats misty shades anchored with warm white & graphic black wildcat furs and tangled fringing.


Key Elements :
Folded collars and air-filled fabrics 
knee-length culottes, gauzy cashmere 
powdered lilac 
rainbow cat jacquard 
kaleidoscopic mesh knits 
spongy double-face wools
long column dresses in matte georgette
pillowy padded leathers 
shadow dots 
geometric prints and metal shapes 


Accessories:  

supple and sensual bags 
oversized shoulder clutch with extended zips 
velvet-touch deerskin in powdered pastels 
overscaled twist lock on long-strapped bags 
patterned python in soft colour washes
heavy soles and mid heels 
folded over-the-knee boots 
patchworked leathers 
gold jewellery with draped chains

M∙A∙C @ Sharon & Kelly Osbourne Limited Edition



M.A.C introduces the most fabulous mother-daughter duo limited-edition colour collection with the inimitable Sharon and Kelly Osbourne. Featuring a vibrant selection of statement making hues for eyes, lips, face and nails, this two-part collection is encased in limited-edition packaging inspired by the duo’s signature red and violet colour palettes.


Kelly Osbourne-BRUSH-183SE Flat Buffer-300 & JUMBO PENULTIMATE- Rapid black-300


Sharon Osbourne-LIP PENCIL-Patent pink-300


Calvin Klein Jeans @ New 2014 Eyewear Collection


Calvin Klein Jeans New 2014 Eyewear Collection is bold and evocative. The styles exude confidence and self-expression, with edgy details inspired by the graffiti pattern and vintage style dog tags. Innovative shapes are fused with branded detailing. Pop colors and textures keep classic silhouettes looking fresh. <CKJ738S> This cool, modern classic shape in unique colors feature the CKJ dog tag in antiqued and brushed metals, allowing for a vintage military feel. Available in Black, Gray, Warm Tortoise, Teal.


<CKJ114S> This Clubmaster inspired shape is a youthful flat metal revealing a textured CKJ graffiti pattern on the front and temples. Available in Black, Purple, Gray.


<CKJ116S> A classic aviator shape with modern details. A flat browbar and temples show the CKJ graffiti pattern on the front and temples. Available in Black, Purple and Gray.


<CKJ742S> A trendsetting, fashion forward shape. The graffiti pattern detail is revealed on front and wraps to temple. The “CKJ” logo in pop colors and textures adds an element of edginess. Available in Black, Teal, Red.

2014-08-27

Diane von Furstenberg @ Fall 2014 Ad Campaign


Diane von Furstenberg Fall 2014 ad campaign shot on location in New York City. Always in the spotlight, mesmerizing, captivating. Paparazzi capture the every move of the effortless, sexy DVF woman, embodied for the third season by Daria Werbowy. She’s a woman of interest, rarely in one place for too long, moving past flashing cameras throughout the timeless and chic Waldorf Astoria.


Shot by photographer Mikael Jansson, she captivates in DVF’s Fall 2014 Collection, Bohemian Wrapsody – a celebration of the silhouette that started it all, the wrap. The season draws its inspiration from Ballets Russes, a moveable feast of fashion, music and chic nonchalance. Created with New York based creative agency, Laird + Partners and styled by Edward Enninful, she emerges in flowery prints and shimmering gold. The campaign also features the wrap sweater that inspired that iconic dress.


“This campaign is really all about the woman. She knows who she is. She is a free spirit even when all eyes are on her,” says Diane von Furstenberg.


The campaign was also captured for video by Shane Sigler.


EMILIO PUCCI @ Pre Fall 2014 Collection


EMILIO PUCCI Pre Fall Collection is touched by the nomadic tribes of central Asia, and cut with the cool of 70s rock, it is a pulsing odyssey wrapped in new flavors. Freshly charged, the primitive, hand-craft element of the mountains is kicked into high gear with the energy of active sport.


The ethnic vibe is washed over with an urban mood. Sporty separates, like sweatshirts and knit sweaters are covered in studs, beading and thread embroideries, while leather shorts, and cropped legging pants, are easily mixed and matched. The key jacket is boxy and tailored to the hip. Sexy belted tunics, elongated shirt-dresses, kaftans, and ponchos, are glamorized with thigh-high lace up boots.


The ethnic vibe is washed over with an urban mood. Sporty separates, like sweatshirts and knit sweaters are covered in studs, beading and thread embroideries, while leather shorts, and cropped legging pants, are easily mixed and matched. The key jacket is boxy and tailored to the hip. Sexy belted tunics, elongated shirt-dresses, kaftans, and ponchos, are glamorized with thigh-high lace up boots.


Outerwear is key. Janis Joplin coats in leopard spotted rabbit are trimmed in fox. Parkas are fur lined, the 4 pocket slim ski jackets are in bright double faced wool, mink intarsia jackets replicate Ikat patterns. Unruly curled lambswool in sugary pastels is the new alternative to fur.


Punched with pink, raspberry, red, purple and Prussian blue, the collection scintillates with gold for evening. Gold mirror sequins shimmer on a tuxedo suit, or full length shirt dress. Fil-coupe gowns with quilted bodices are overprinted with a metallic tapestry and embroidered with ribbon applique. Seemingly sweet, deep slits reveal a flash of skin, divulging the naughtier side of the Pucci girl.