Brioni x Brad Pitt SS2021 Advertising Campaign photographed by Mikael Jansson at the legendary Chateau Marmont in Hollywood, the softly tinted images and video evoke a relaxed atmosphere in which the Academy Award winner is portrayed in a more intimate setting beyond the spotlight. Pitt embodies the Brioni man; he radiates modern yet timeless magnetism and charm. The images feature two iconic pieces from the Brioni wardrobe: the "Vagabond" overshirt in double face cashmere and the feather-light silk blouson in washed silk. They embody the House's sophisticated notion of refined simplicity and style. The muted colors of the garments are inspired by Rome and its light is reflected in the lightness of construction and ultra-soft and comfortable materials. The free-flowing conversations in the streets of the Eternal City has inspired silhouettes that are understated and elegant yet offer movements and fluidity, echoing subtle luxury and understated ease.
2021 is the year of further strengthening the bond with its core business and 1st passion, Aviation. It is also the year Bell & Ross rethinks its GMT Instrument and launches a new version. True to its iconic square flagship model, the new BR 03-93 GMT replaces the existing version. Redesigned, more modern, more functional, more readable. This “tool watch” goes back to basics in terms of design and shape which were influenced by two keywords: functionality and legibility. Horologically speaking, the GMT function was first developed to meet with both the needs and specifications of aviators and especially pilots. The acronym GMT is used to indicate a second time zone but not necessarily from Greenwich. This complication has since been popularized and is nowadays commonly used by travelers. Bell & Ross has made aviation, particularly aeronautical instruments, its specialty. Its designs very often match specifications created by professional users.In 2007, the brand launched its 1st GMT Instrument, the BR 03‑51 GMT TITANIUM. Two complications at the service of the long-haul traveler: a second time zone and a large date for optimum readability. The use of high-tech materials like brushed titanium for the case and carbon fiber for the dial optimizes the watch performances. A carbon version was released later in 2013. This complication has subsequently been chosen to equip the Vintage series. Following on from the BR V2-93 GMT 24H launched in 2018, Bell & Ross has completed its range of watches targeted at modern frequent travelers - both professionals and civilians - in search of a chic and functional timepiece. The BR V2-93 GMT Blue – launched in 2020 and picked by Air France pilots – adorns a galvanic blue sunray dial as a nod to the world of air travel and long transatlantic trips, while the second-hand counterweight is subtly styled in the shape of an aircraft. An indispensable tool for aircraft pilots and an ally for globetrotters, but it is also useful for those who are currently experiencing to keep track of multiple time zones simultaneously. Certainly, useful when travelling between different time zones, this function is worth having if your activity occurs in different time zones. It is the ultimate utilitarian tool watch when working remotely and wanting to stay in sync with an overseas office or when you need to schedule meetings across time zones.
The Icon pieces rework the codes of A|X for the summer, featuring the logo in maxi lettering on multicoloured T-shirts, sweatshirts and windbreakers, or o n bands that run along sleeves and trousers, staying true to the brand’s distinctive 90s vibe. This spirit also makes a statement in the colour palette: whites, blacks and greys are paired with the subdued colours of the sea and the lime green of the Neon Accents series . The looks remain clean, but offer surprising mesh details, reflective logos and a functional attitude. The fits are wide and comfortable in the more athletic pieces, which update A|X Armani Exchange’s personal, street style with athleisure flair.
The Denim Love series is crafted from high quality denim worked using special techniques, with the lightweight, loose fitting tunics, jackets and shirts ideal for the summer.