mylifestylenews

2017-09-26

Emilio Pucci 2017 Pre Fall Collection


Emilio Pucci 2017 Pre Fall Collection is continuum. The present time dialogues with history to project it into the future. The Pucci values, reaffirmed here and now: dynamism, simplicity, the good life of moments spent in beautiful places, sports. Color as a language: pure, vibrant, personal, instinctive. 531 Iris, 497 Rope, 374 Geranium, 278 Moss, 537 Plum, 602 Olive, 467 Burnt, 224 Capri, 503 Yellow, 97 Red, 395 Peony, 325 Baby pink, 100 Optic white, 507 Green, 999 Black, 447 Petrol blue.


The trench coat. The cape. The zippered jumpsuit. The sweatshirt. The jogging pants. The miniskirt. The trousers cinched at the waist.


Elements to mix in individual combinations. Jersey, velvet, devorè velvet. Essential forms which are molded, pulled and draped on the body. Asymmetries.


Wool crepe, satin, lasered cady, quilted nylon, hammered silk. Surfaces that give a new context to the staples of a globetrotter’s wardrobe.


 Frills, trench coat buckles: off-kilter details that define a new balance. Optical prints. Waves, flowers, gardens.


The Pucci codes, NOW. Decisive, strong, fast femininity.


CALVIN KLEIN 205W39NYC Fall 2017 Global Advertising Campaign


CALVIN KLEIN 205W39NYC Fall 2017 
Global Advertising Campaign

CALVIN KLEIN 205W39NYC global multi-media advertising campaign features the debut CALVIN KLEIN 205W39NYC collection by Chief Creative Officer Raf Simons. Shot by photographer Willy Vanderperre, the visually striking campaign presents a cast of 22 models shot against a series of billboards that feature images from last season’s CALVIN KLEIN: American Classics campaign.


The billboards of the previous campaign which include works by artist Andy Warhol were erected in the California desert in the days leading up to the shoot. The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider’s view of America, something of a dream world that has become concrete for Chief Creative Officer Raf Simons and Creative Director Pieter Mulier.


With over 850 million impressions planned across 22 global markets with an integrated media mix, this campaign will deliver on the continued evolution of CALVIN KLEIN under Simons. The brand will be featured extensively in fashion and lifestyle publications around the world during September’s fashion-focused issues. The re-appropriation of the successful American Classics campaign will come to life in large format and high impact outdoor in key locations such as New York, Paris, Brussels, China, Korea and Hong Kong.


The Fall 2017 CALVIN KLEIN 205W39NYC collection featured in the campaign is a mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, workwear, and western wear. The line also includes the introduction of CALVIN KLEIN JEANS ESTABLISHED 1978, a new designer denim line that will be housed under the CALVIN KLEIN 205W39NYC business.


Pieces throughout the line are emblazoned with an exclusive patch that features a silhouette inspired by the iconic Richard Avedon image taken of actress Brooke Shields for Calvin Klein Jeans in 1981. The memorable campaign image debuted shortly after the launch of the Calvin Klein Jeans brand and the concept of designer jeans – in this way, CALVIN KLEIN JEANS ESTABLISHED 1978 celebrates both the history of the brand and its future.



2017-09-25

Naomi Campbell X H&M Fall 2017 Campaign Film


H&M Fall 2017 Advertising Campaign stars the iconic and irresistible Naomi Campbell takes you straight into Tokyo nightlife, following the escapades of Naomi Campbell and her squad of equally glamorous women. “Tokyo is definitely one of my favourite places. For the film, I was in a dark double-breasted trouser suit and it was my favourite look from the whole collection. Personally, I would wear exactly as it was styled – the tailored blazer was buttoned up, but you could see a little skin so it was a good balance of feminine and masculine,” says Naomi Campbell. Tailoring meets glamour for the ultimate statement in power dressing and wardrobe heroes such as sharp blazers, pencil skirts and feminine blouses are freely mixed with fuzzy knits, shiny silver and cocktail dresses for day or night for a new take on glam.


BALLY x Tang Yan @ First Asia Pacific Spokesperson


Bally has enlisted leading Chinese actress Tang Yan as their first ever Asia Pacific spokesperson, launching the collaboration with the brand’s new AW2017 advertising campaign. The collaboration with Tang Yan for the next two advertising campaigns provides Bally with a prominent platform to continue to develop its presence and build on its strong momentum within China, a market with huge potential for Bally. The brand entered the market in the 1980s and today has 60 retail stores within mainland China and a new ecommerce website launched to great reviews earlier this month.

Tang Yan is not only a leading actress of her generation but also a highly-regarded role model for Chinese consumers. Known as the ‘1 billion Queen’ due to the audience ratings for her acting appearances, she is enthusiastic about her collaboration with Bally: ‘I am truly honoured to be Bally’s first Asia Pacific spokesperson. Bally is an iconic brand built on a long history and exquisite craftsmanship. Its origin was a romance itself, as it was a gift of love given by Carl Franz Bally, the brand's founder, to his wife. I really enjoyed working with the highly professional and inspirational Bally team during our campaign shoot in London and I am very excited to be working on my first handbag collection with a brand that I really admire I want to thank Frédéric de Narp and his very talented teams for the opportunity and I look forward to further helping to raise the profile of this timeless brand in the future.’

The campaign was shot in London in May by New York-based fashion photographer Briana Capozzi. It showcases a bold and confident aesthetic embodying the new direction of Bally. Tang Yan is shot in a minimal white studio alongside up and coming male model Antoine Duvernois. The raw setting allows for their characters to come to the forefront, creating a series of portraits that candidly explores their personalities and highlights the collection making a bold statement about the brand repositioning.

Bally CEO Frédéric de Narp comments, ‘We welcome Tang Yan as the first Asia Pacific spokesperson for Bally. With her elegance, immense talent and astounding reach within China and the surrounding markets, Tang Yan is the perfect partner to continue the growth and elevated positioning of the Bally brand within these key regions. We very much look forward to working with her over the coming season.’

2017-09-22

Kate Hudson x Michael Kors To Watch Hunger Stop

Michael Kors announced that actress, author, entrepreneur and humanitarian Kate Hudson is once again lending her talents to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger. “This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience­ and I can’t wait to share everything that I saw and learned there.”


Watch Hunger Stop, established in 2013, raises funds and awareness to help achieve a world with Zero Hunger. The brand's partner in the effort is the United Nations World Food Programme (WFP), and funds go to support WFP's school meals program. The sale of special products is one way Watch Hunger Stop raises funds for WFP. This year, those products will include a special edition of the yet to release Michael Kors Access Sofie smartwatch and a unique version of the brand's bestselling Lon aviator sunglasses.
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“I’m thrilled and grateful that my friend Kate is joining us once again in our efforts to end hunger,” says Michael Kors. “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”

BRIONI x Sir Anthony Hopkins AW2017 Advertising Campaign


BRIONI x Sir Anthony Hopkins 
AW2017 Advertising Campaign
The conversation between Brioni and the world’s legendary men opens a new chapter by revealing the AW2017 advertising campaign featuring the iconic Sir Anthony Hopkins.


Considered one of the most prolific and versatile actors of our time, Sir Hopkins’ career has encompassed highly acclaimed appearances on stage, film and television for close to five decades. His slew of iconic performances, diverse awards and elegant nature attest him as the ultimate aspiration for the Brioni man.


Captured in Los Angeles by photographer Gregory Harris, the black and white images portray Sir Hopkins with his unwavering gaze and magnetic charisma. The brand's impeccable tailoring and ready to wear are embodied by effortlessness and confidence, emphasized by a few Brioni items selected by the actor from his personal wardrobe.