mylifestylenews

2017-03-28

Chalize Theron In Saint Laurent By Anthony Vaccarello


Chalize Theron in  Saint Laurent by Anthony Vaccarello's hommage neckline buster dress with black sequins embroidery and harness belt in  black cotton and leather brushed sliver-toned metal as well as a Tuxedo Box in black plexiglass and black hardware while attending the AMFAR Hong Kong 2017 recently.


ANTEPRIMA WIREBAG Brand New “TASCA” SS2017 Collection


ANTEPRIMA WIREBAG presents the brand new “TASCA” SS2017 collection, adding a new star to the clutch-size small bag collection. Named after the Italian word of “pocket”, “TASCA” features two pockets on front and back with a new fastening feature of a delicate ball button. By combining the front and the back pocket, an extra pocket is formed in the middle tailored to fit larger size smartphones. Specially made use of extra lightweight 2mm wire also enables more elasticity and flexibility for extra storage. This multi-layer design redefines the practicality of a mini size wirebag. Comes in 5 colors paired with either light gold or light silver hardware, shoulder chain is also slightly thinner than usual to match with the overall delicacy and femininity of the design.


2017-03-27

BALLY SS2017 Advertising Campaign

Bally collaborates with renowned model Irina Shayk and New York-based fashion photographer Gregory Harris to create a bold and energetic SS2017 Advertising Campaign.


Irina Shayk, alongside up and coming male models Kit Butler and David Trulik, are shot in a vibrant 80s-inspired mood for Bally’s latest campaign.


Think MTV, Andy Warhol’s Interview magazine, Pop Art… Shot in London in October 2016, the campaign was art directed by Franck Durand and styled by Jonathan Kaye.


The campaign breaks in key fashion and lifestyles titles globally from March, alongside a robust digital and social media strategy.


KIEHL'S New Butterstick Lip Treatments


Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category.  Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in  both clear and sheer hues, to hydrate and protect lips with SPF 25 protection. Kiehl’s Butterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrum SPF 25 sunscreen, providing essential protection from UV rays. The stick format and soft-touch packaging provide a polished look and easy application that gently glides on lips to offer up to 12 hours of hydration.

2017-03-24

VALENTINO SS2017 Women Ad Campaign

  VALENTINO SS 2017 WOMEN’S  ADVERTISING CAMPAIGN

MOOD - CONCEPT

Black and white portraits of different models to express the soul of the woman. David Sims with his photographic approach is the perfect photographer to portray the inner beauty. Very light post production, to keep the women real. Next to the portrait a detail, a fabric, the feeling of the beautiful and colorful SS collection realized during the fashion October show.

 PHOTOGRAPHER

David Sims


MODELS

Christy Turlington Burns
Liya
Fei Fei
Mali
Lorena
Ratner
Blesnya

ART DIRECTOR
REM,an Italian art-director agency who works for fashion’s top brand. Its collaboration with Valentino dates back to the Maison’s Spring-Summer 2009 campaign
LOCATIONS

HOTEL SALOMON DE ROTHSCHILD – PARIS

VALENTINO HEAD QUARTERS, 8 PLACE VENDOME, PARIS
LIGHTBOX STUDIO – HARLEM – NEW YORK

HAIR
Guido Palau

MAKE-UP
Fashion show : Pat Mc Grath
Portraits : Lucia Pieroni

Maison Margiela SS2017 "Artisanal" Collection

Reality is veiled in filters and conveyed through symbols. The communication of social media is the premise for the Maison Margiela SS2017 Artisanal collection in which creative director John Galliano resumes his ongoing study of global communities and interaction in a digital age. Drawing on the animated selfie filters found on social apps, garments are deconstructed and reconstructed through multiple layering until a final image comes to life. A face appears in the red and white cut-outs of a black jersey dress.


The codes of Maison Margiela are intensified in volume and shape, transforming the house’s shirtdress into a billowing moving object. A décortiqué technique is introduced as pieces from the classic masculine wardrobe are reduced to expose their essential frames normally hidden from view. This reveals the essence of garments, embodied in a decorticated shirt worn with a trench coat, or in a look fusing the memories of a ball gown and a masculine coat. Unions between contrasting fabrics and colours create reconfigurations, a form of interface inherent to social media where combined images can replace the written word to form a language.


This type of expression is exemplified in activist artwork taken from the Internet, which informs cutting and treatments throughout, and in the avatars and icons that inhabit the collection. A type of modern-day folklore, they emit tribal signals: symbols of belonging key to communication in cyberspace and beyond. “This collection is about adding filters but as much about removing them. Sharing is about connecting with a community, becoming part of a union, and relating through mutual emotions rooted in memories,” comments Maison Margiela.


Materials
Authentic menswear fabrics are used to evoke memories of classic garments. Twill, military wool and Melton wool – both heavy and light appear in coats and jackets, while tweed is used next to contrasting satin-back crêpe in dresses cut on the bias. Chevron and herringbone are found in jackets and shorts. Delicate cloths such as lace, broderie anglaise and embroidered tulle bring out the filtering effect central to the collection. Folkloric elements take centre stage: hopsack, crochet, stencilling, and check. Opposing textures and surfaces come together to create new reactions, in polyamide, silk, satin, fil coupé, organza, taffeta, and velvet. Lining in changeant, chiffon and interlining are revealed as layers are removed to create new images.


Technique
Décortiqué is the term John Galliano uses to describe the way layers are peeled off garments to expose their essential frames. The technique lies at the heart of the collection, next to the filtrage layering of multiple fabrics like millefeuille, which builds up garments like social media filters. The idea is echoed in embroidery on top-layer transparent tulle pieces where images come to life on the backdrop of coloured garments, and in Maison Margiela’s collaboration with the artist Benjamin Shine. Here, the black tulle lining from a trench coat escapes, flowing around the body to reveal an intricately formed face hand-crafted to the coat by the artist himself, dissipating behind the form. Contrasting materials are further unified, such as the fusion of satin and tweed in dresses cut on the bias.


 Palette
Colours native to military attire make up the collection’s palette of blacks, greys, reds and whites. Embroideries introduce rainbow colours evoking the graphics of animated digital filters.


Jewellery
High-polish chrome headpieces and large chrome necklaces worn on the back re-imagine traditional Dutch oorijzers, cementing the collection’s folk roots, while shattered heart pendants appear throughout. They are created in a union between crushed mirror, stones, safety pins, rings and embroideries.