mylifestylenews

2019-01-18

Fabio Fognini & Flavia Pennetta - New Face of EA7 Emporio Armani Underwear

 The Armani Group announced that from January 2019, Fabio Fognini will be the new face for the EA7 Emporio Armani sports line and Emporio Armani Underwear worldwide. The former tennis player Flavia Pennetta, unique Italian to win the US Open and wife of Fabio Fognini, will also appear in some shots in the ad campaigns.


Fognini, who with his eight singles titles ranks second in terms of the number of ATP tournaments won by Italian players in the Opens era, will wear EA7 Emporio Armani technical garments on court, starting from 7th January. This is the first date of the Auckland Open tournament in New Zealand, which will be followed throughout the year by the Australian Open, the Davis Cup, the French Open and Wimbledon, with the season concluding with the US Open.


The technical clothing provided comprises functional outfits of T-shirts and shorts – one in green fading into grey and one in graphic designs in grey; a further tennis shirt and shorts combination comes in blue.The well-designed construction of the garments and the materials used facilitate sporting performance. VENTUS7 technology, with its innovative system for regulating body temperature and abrasion-resistant seams, is ideal for tennis players, whether playing indoors or outdoors. The looks are inspired by the EA7 seasonal collection and are complemented by wristbands, headbands, caps, socks and sweaters in French terry cotton.


The shots, by Serge Guerand for the Emporio Armani Underwear and EA7 Emporio Armani campaigns, portray Fabio Fognini and Flavia Pennetta on a neutral, white background, and emphasise their physicality and dynamic athleticism.

2019-01-17

Hermès Presents The Arceau 78 Watch

Ever since its creation, Arceau by Hermès has played with different styles, a natural privilege afforded by its understated design and its deliberately simple lines. Arceau 78 features a round case in mirror-polished stainless steel, topped by a beadblasted bezel in matt brushed stainless steel and distinctive equestrian-inspired asymmetrical lugs reflecting the origins of the Maison founded on the Faubourg Saint-Honoré.Bearing hours, minutes and 6 o’clock date displays powered by a Swiss made quartz movement, the finely grained anthracite dial is punctuated by slender cream-coloured luminescent hands and Arabic numerals. This delicate contrast accentuates the characteristic design of its sloping numerals. The Arceau 78 is fitted with a natural Barénia calf leather strap crafted in the Hermès Horloger workshops, as indeed are the case and dial. The Arceau 78 watch features the understated and elegant allure of a timeless object paradoxically in tune with its time. In 1978, Henri d’Origny ‘unbridled’ aesthetic codes by combining a round case with asymmetrical lugs inspired by stirrups, and a sloping font evoking a horse’s galop. This Very Large Model in stainless steel with a 40 mm diameter now comes with a grained anthracite dial, cream-coloured numerals and hands, as well as a natural Barénia calf strap.


2019-01-16

PRADA Resort 2019 ‘AUGMENTED SUNSET’

 A challenging of reality, a blurring of horizons. ‘Augmented Sunset’, the images revolving around Prada’s 2019 Resort collection, frames models in striking, expressionist panes of scarlet, like an abstraction of a sunset, an invention.


Recorded during the Resort show at Piano Factory, Prada’s New York headquarters, these reportage images capture the immediacy of clothes in the show’s controlled, considered environment, devised by Herzog & de Meuron. Complimenting their design for the architecture of the entire address - undressed to the precise, pure concrete structure that give the building form - these images challenge the divides between interior and exterior, between real and imagined.


Walls of red plexiglass, exactly mirroring the windows of the space, veil the outside and lend their hue to the inside. The effect is a simulacra of a sunset, a synthetic recreation of a natural phenomenon. They serve not as decorative devices but as lenses, as prisms to refract and warp. They reframe and recontextualises the New York cityscape, transforming the metropolis into a graphic exercise, a backdrop to emphasise both the clothing, and the distinct identities of each wearer.

2019-01-15

H&M X Eytys For A Unisex Collection

 H&M presents a collaboration with fellow Swedish fashion brand Eytys, based in Stockholm. The fashion insider brand is known for their streamlined yet chunky-soled shoes, unisex approach and perfectly designed wardrobe staples.


The Eytys x H&M line will feature genderless shoes, clothing and accessories for adults and a selection for kids, designed in collaboration with the H&M in-house team and available in selected stores worldwide as well as online from today on.


The Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age. Together the brands have extracted the core of Eytys DNA and developed a unisex collection featuring a no-fuss and fashion-forward range of shoes and clothes. The line includes sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. Designed together by the H&M in-house team and Eytys, all the shoes have the distinctive Eytys sole, while the clothes have boxy silhouettes and don’t distinguish between garments for women or men. Snakeskin print, shiny faux patent leather and supple suede are mixed with stiff cottons and humorous graphics.


The colour palette consists of bottle green, school bus yellow, beige khaki, dark indigo, black and white. Everything can be effortlessly mixed and matched to suit any mood and allows the customer to really showcase their confidence in themselves and their style. Each pair of shoes comes with a custom-designed box featuring a unique artwork by painter Zoe Barcza. “With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders.


The collection is all about proportions creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence,” says Max Schiller, Creative Director at Eytys.


“We admire that Eytys have a look distinctly their own and initially approached them with the idea of creating a shoe collection. But after initial brainstorming, it was decided that a full collection – shoes, clothes and accessories would enable our customers to really experience the whole brand aesthetic and ethos. With this collaboration we want to offer our customers a total look that is all about chunky statement shoes and mindful proportions that are genderless,” says Ross Lydon, Acting Head of Menswear Design at H&M.

2019-01-14

SAINT LAURENT Women's Spring 19 #YSL19 BY ANTHONY VACCARELLO


SAINT LAURENT
WOMEN’S SPRING 19
#YSL19 BY ANTHONY VACCARELLO

Art Direction: 
Anthony Vaccarello

Director: 
David Sims

Talents: 
Charlotte Gainsbourg
Amber Valetta
Rebecca Leigh Longendyke

Music: 
Iggy Pop – The Passenger

ysl.com
#YSLSPRING19
#YSL #SaintLaurent 
#YvesSaintLaurent
@anthonyvaccarello

2019-01-11

EA7 EMPORIO ARMANI Sportour Winter Edition

 EA7 Emporio Armani Sportour Winter Edition is the new event organised by RCS Sport in collaboration with La Gazzetta dello Sport and Radio 105. The tour, named after EA7 Emporio Armani, the title sponsor, will touch down in some of the most famous mountain locations from the Alps to the Dolomites, offering activities related to sport and entertainment. The event is inspired by the winter road show of EA7 Emporio Armani, an initiative used by the Armani Group to engage fans of the mountains over the last few years, offering them a unique experience based on physical activity and style. The objective of each stage will be to promote content related to various partners by engaging all participants, not just sports enthusiasts, in the rich variety of activities planned. The events that will take place during the weekends have been designed and organised to reflect the characteristics of the host locations. The reference point for attendees in each location will be the ‘Village’, set up near the centre of town or behind the slopes and brought to life by the staff and music of Radio 105, the official radio station of the tour, which will broadcast both from the Village and from a high-altitude location. Specifically, the radio station will engage those present at each stage with a host of entertaining and promotional activities.


The calendar of this first Winter Edition of the EA7 Sportour schedules six stages, with dates from December to February. The first stage will take place in Sestriere in Piedmont (14th-16th December). The tour will then move on to Courmayeur (11th-13th January), Bormio (18th-20th January), Corvara (25th-27th January) and Ponte di Legno (8th-10th February), until it reaches its finale, which will be held in the Rasun Anterselva area of the province of Bolzano (15th-17th February); the finale also includes the Valdaora stage.


The activities planned will include: we glow, a group downhill activity held at night on the ski slopes; ski style preskige, a training session especially designed for those who want to fine-tune their skiing technique – in terms of both performance and style and have their skills evaluated. There will also be the skiathlon, a combination of Alpine skiing, downhill and the rifle-shooting aspect of the biathlon; snowshoe running sessions, organised by expert instructors; snowbiking on ice and snow, the final frontier for fans of cycling, including the possibility of trying out a fat bike; and the Giro di pista, an unconventional giant descent through 21 doors that are inspired by the stages of the annual Giro d'Italia cycling race. In addition to the Winter Edition, EA7 Emporio Armani Sportour will also continue in the summer months with the Summer Edition. The details of the stages and the full summer programme will be revealed in the next few months.