Z ZEGNA FW2015/16 Be Your Own Style 24:7 Ad Campaign

Z ZEGNA FW2015/16 Be Your Own Style 24:7 ad campaign spotlights its innovative energy and always-on attitude. Reinforcing and boosting its core Tailoring meets Sportswear philosophy and moving the “Be Your Own Style” philosophy to a new level, the campaign leverages video and music to present the versatility of an innovative Z ZEGNA offer rooted in inter-contamination and freedom of choice. Stars Adrian Lux, the Grammy-nominated Swedish DJ/producer, and features an exclusive   soundtrack he has specifically created for Z ZEGNA. As seen by his avant-garde approach to music, Adrian exemplifies the dynamic, multifaceted spirit of the reinvigorated Z ZEGNA man. Set against the backdrop of an urban metropolis, the always-on functionality of the new Z ZEGNA collection is reflected by the protagonist’s seamless transition between work and play during a typical day on the move. Just as the campaign effortlessly blends Z ZEGNA’s core concepts of deformalization and sportification, Adrian’s wardrobe of suits, shirts, sneakers, active wear and outerwear easily meld practicality with performance-driven elegance. The use of triplication effects serve to facilitate the change of looks and color variations, while emphasizing the lightweight attitude of clothing designed to stretch and move with the wearer.

Amid the intentionally eclectic array of colors, fabrics and influences, the iconic Z ZEGNA pentagon plays a leading role. High-tech leisurewear, techno-hybrid knitwear and decidedly tailored pieces are layered in a mix of complementary contrasts that redefine a new approach to personal image. To future define the Z ZEGNA style philosophy, iconic sneakers entirely made with the natural Techmerino wool combine classic and sophisticated shapes with high-performance flexibility and accompany the protagonist through his action-packed day. The campaign disclose a metropolitan visual reportage proving that Z ZEGNA has once again bridged the gap between work and leisure through its techno-urban vibe and impeccably stylish essentials.


Creative Agency:

Creative Director:
Andrew Wren

Production Company:
Good Egg

Tell no one

Mattias Karlson

Photographer Agency:
Bird Production

Andrea Spotorno

Adrian Lux

ZZ-24:7 (C.Beronardo/A.Hynne) 2Stripes Music Publishing/Warner/Chappell Music Scandinavian AB/Sony/ATV under license by Warner Chappell Music Italiana S.r.l.

MARKS & SPENCER FW2015 @ The Best of British Collection

Since its launch in October 2013, the Best of British collection has endeavoured to champion the finest British design and craftsmanship. Now in its seventh season Best of British continues to be synonymous with outstanding quality and design, whilst bringing British manufacturing and style to the forefront once again. The FW2015 collection sees a sartorial contrast between the classic and the contemporary. The quintessentially British trench coat and wax jacket, which are icons of British style, are positioned alongside the deep indigo Harris Tweed Elizabeth coat and conker brown unstructured car coat; for a modern take on outerwear.

This collection also celebrates simplicity through a considered edit of luxe separates. Beautifully cut tailored trousers and a staple long-line shirt in school blue and crisp white, are among hero investment pieces designed to anchor and complement your wardrobe. Print is used both to highlight and define the tone of this collection. A watercolour printed floral inspired by the archive is graphically offset by the rich and vivid colours of the newly appointment house check; that is not only used on a striking silk shift but also in subtle detailing on the trench and on a wool wrap. The Best of British collection continues to epitomise the character of British Style. Infusing the classicality of the past with a modern sensibility.

The Best of British Menswear collection takes inspiration from the M&S archive, specifically referencing the 1960s. Manufactured in Britain, key collection highlights include a high fastening three-button suit with a softer construction as well as reworked statement British outerwear including a mac, parka and dogtooth bomber jacket. Roll neck jumpers and simple crew neck knits are styled with tailoring and casual jackets, to epitomise the iconic 60s look. This season premium accessories including suede shoe and belt are introduced to the range. The new season sees a focus on texture, relaxed tailoring, knitwear and a range of statement accessories and footwear.

Casualwear smartens up and blurring the lines between formal and casual, with tracksuit bottoms styled with blazers and roll necks, whilst tailoring takes on a more relaxed approach with new softer constructions worn with jumpers and t-shirts. M&S Collection focuses on graphic styles that combine a confident use of pattern and plain fabrics. In formalwear, suit fits have been updated for the season to reflect the growing trend for slimmer fit across menswear, with a focus on the Limited Edition Super Slim Fit style. The Collezione range lends itself to a sophisticated Italian coordinated aesthetic, with formal separates complimented with polo shirts and bomber jackets.

Texture is key across all areas of the FW2015 collection, and takes on forms such as quilting on outerwear, new wool flannels on shirts and chunky cable knits on sweaters. The North Coast brand focuses on the indigo and washed signature colour palette, with highlight pieces including textured knits, printed denim shirts and authentic look denim jeans with hardwearing Toughmax™ technology. Blue Harbour reworks classic pieces, such as the bomber jacket style knitted cardigan, showing a new take on traditional knitwear.

The new season includes statement accessories and footwear. These include chunky contrast colour soled brogues, boots with faux fur lining and black leather monk strap shoes. Key accessory styles include multiple compartment rucksacks, and geometric print scarves that complete Autumn Winter looks.

Redesigned for FW2015, Autograph relaunches with a mix of formalwear, simple luxury separates and casual sports luxe pieces to create a new collection with a focus on style, luxury and detail. The collection is modern and contemporary with key styles including a bomber jacket with leather sleeves, geometric print knitwear and textured crew neck jumpers. Oliver Cheshire announces as the new face of the Autograph collection. Oliver’s personal style embodies the contemporary, urban styling of the Autograph range.

FW2015 sees Marks & Spencer continue on a style journey through an edited exploration of the season’s key trends. A subtle feminine confidence sets the tone, as simple silhouettes and contemporary shapes allow luxurious fabrics and contemporary design to take the forefront; whilst celebrating the luxury of style and  in design. The search is on for the perfect winter coat, from bold patterns and colours, to luxe suede fabrics, floor length or waistcoat, these luxurious outerwear pieces will keep you warm, chic, and ready to face the coming season.

TOM FORD FW2015 Men Collection

TOM FORD FW2015 Men Collection is charged with a clean and sharp, 1960's influence. Monochrome houndstooth-check jackets and coats offer a youthful and energized expression of urban masculine cool. Double-breasted, three-quarter length military coats or herringbone tweed coats, evoking iconic London style from the era, look lean and modern worn with narrow, tailored trousers and TOM FORD Lancaster boots.

Houndstooth and tweed suits are worn with striped monochrome shirts for extra graphic effect. Narrow, black leather peacoat jackets are worn over suits and camel duffel coats bring autumnal nonchalance when paired with denim and mohair. The collection mixes tailoring with sportswear to offer men of all ages and lifestyles a spectrum of ways to wear TOM FORD.

A deluxe shearling duffel coat and sheepskin-lined denim trucker jacket are worn over formal trousers. A monochrome, houndstooth flannel sports jacket and tailored trousers are worn with the white leather TOM FORD Orford sneaker and a bonded moleskin military jacket is worn with tailored twill pants.For Autumn Winter, TOM FORD denim slim-fit jeans are paired with classic cashmere sweaters in earth tones or vibrant, brushed mohair V necks in jewel tones. Denim is also recast in a padded, down-filled outer shirt. Down-filled parkas with fur hoods are made from the same Western cord used in TOM FORD jeans.

For evening, black Buckley cocktail jackets and trousers are worn with superfine black or white turtleneck sweaters and white Orford sneakers, and a fringed scarf discreetly tucked under the jacket, a nonchalant and distinctly city way to do formal wear. The collection also introduces bold new ways to turn heads at night. The Buckley cocktail jacket is presented in electrifying, Op Art-inspired patterns in black and white. Geometric squares or circles, swirling dots or swirling houndstooth have an almost hypnotizing effect when worn by the TOM FORD man.


PHILIPP PLEIN @ FW2015/16 Ad Campaign

PHILIPP PLEIN FW2015/16 Ad Campaign starring social media super star Lucky Blue Smith and model Sarah Brannon showcases the urban match and the extreme street-style luxury. Shot in New York by Steven Klein in a ultra-digital set-up that portray the uncompromising modernity of the collections. "This season is about modern street warriors, this new generation of wonder women and men that walks our metropolis around the world. I feel that Lucky Blue and Sara perfectly embody both the mood of the collection and the brand itself with their fresh and edgy attitude. Steven brilliantly recreated the atmosphere of the shows. Through his shots you can re-experience that exciting vibe. It's one of the best campaign we ever did." Says Philipp Plein.

MOSCHINO Dressed Madonna On Rebel Heart Tour

MOSCHINO dressed Madonna on her Rebel Heart tour during her performance at the Bell Centre in Montreal, Canada. Jeremy Scott has designed two exclusive outfits for the occasion. The first outfit is a black double breasted peak lapel blazer with jet Swarovski crystals teamed with a crystal encrusted black tulle flapper dress. a jeweled motif is created with thousands of Swarovski stones and crystal studded organza ribbon fringe. The look is completed with black crystal fringed opera gloves. The second outfit is a blush colored tulle mini dress with feather, sequin and Swarovski stone embroidered "rebel heart" motif. Swarovski crystals decorate the blush organza ribbon fringed hem and opera gloves.

GIVENCHY Celebrate The 10th Anniversary of “Le Makeup” Collection

Givenchy - the epitome of aristocratic elegance, creative freedom and trendsetter, stages the impactful return of Parfums Givenchy to celebrate the 10th anniversary of “le makeup” collection in the early November exclusivity at Lane Crawford Canton Road. The de Givenchy family had the title of Marquis. Its first couture house and showcase was brought to life in 1952 by Hubert James Taffin De Givenchy. His design is a combination of elegance and spontaneity. Not long after, Hubert met his life-long muse Audrey Hepburn, whom he dressed in <Sabrina> – the film that won him an Academy Award for Best Costume Design in 1955. Ever since, Audrey Hepburn had become the image ambassador of Givenchy. She has the touch of grace and spontaneity whom naturally link to the label of Givenchy. In 1957, the house designed the first fragrance “L’Interdit” which is dedicated to Audrey Hepburn.

 After the success of the first fragrance, the brand collaborated with a team of Swiss researchers and finally Parfums Givenchy launched its cosmetics line in 1989. After 15 years in expertizing in cosmetics, Nicolas Degennes, Makeup and Colour Artistic Director at Parfums Givenchy, has created a new makeup collection “le makeup”. Today, celebrating the 10th anniversary of the “le makeup”, Nicolas cements the position of Parfums Givenchy at the forefront of the industry thanks to his fashion-conscious and innovative mind.

Working closely with Riccardo Tisci, Creative Director of the Givenchy Couture, Nicolas Degennes keeps on injecting key seasonal elements of the Givenchy collection into his makeup creation. He renewed the Le Rouge lipstick by embossing black lambskin and opulent floral prints. Besides the ultra-chic makeup collection, Givenchy also created the ultimate skincare ensemble with miraculous ingredients. Givenchy took more than 10 years of research to extract the precious essence of Algae, an extremely rare algae essence found in deep sea, to develop the revolutionary age-defying elixir Le Soin Noir. Other star products include the Gentlemen Only cologne and Dahlia Divin for women. The fragrance line receives wide acclamation in the market and enjoys enviable popularity around the globe. Parfums Givenchy creates every item with novelty and singularity that embodies aristocratic elegance, sophistication and opulence, at the same time remains daringly modern.

Launched in 2006, the innovative, visionary loose powder is now one of the most coveted products in Asia. The one-of-a-kind 4-shaded loose powder is a bespoke solution for perfect complexion. Delicate and velvety smooth, the feather-like 4 shade powder provides a long lasting result with a matte, air brush finish for all skin tones and skin types. Easy to apply, the powder can be used after foundation or alone to create a clear, bright complexion for a whole day.

Distinctively encased in delicate black embossed lambskin, the Le Rouge lipstick is accentuated with triangular studs to complete a chic statement that evokes the accessory creations of Givenchy Haute Couture. The intense colour delicately envelops the lips for a long-lasting semi-matte effect. Offer in 18 shades to enrich the lips with sensuality in just one stroke.

Le Soin Noir, the most precious legendary creation of Givenchy skincare, captivates the world since its debut in 2008. After years of development, the advanced formula is combined with two exclusive alga essences: Black Sap and the newly introduced Golden Sap to rejuvenate every skin cell with exceptional vitality. Le Soin Noir revitalises, contours, plumps, moisturizes, enhances translucency and reduces winkles of the skin, providing women with a 6 in 1 extraordinary age-defying solution. The light weighted, velvety texture of the deep-black Le Soin Noir will turn transparent upon application, releasing nutritious ingredients and stimulating the production of collagen and elastin in the skin: A true age-defying treasure that revolutionises skin revitalising treatment.

At the heart of the widely applauded Givenchy fragrances is the alluring Dahlia Divin inspired by Alicia Keys. Dahlia Divin is sealed in an elegant pink gold bottle sparkling with jewel-like glow of an Haute Couture gown, sophisticated yet tantalising. The fruitful accent of the delightful aroma is blended with a crisp floral nuance and a graceful note of wood. The fragrance envelops the skin with sensational aura that brings out the inner goddess of the wearer.

H&M Opens Causeway Bay Concept Store & Debuts H&M Home Concept

H&M will hit Causeway Bay with a global flagship store in October 2015! Flanking on a prestigious corner on Paterson Street, the epic 47,000 square feet fashion parlor will be housing fashion for ladies, men and kidswear, and for the very first time, bringing in H&M Home for the stylish homeowners of Hong Kong. “This October will definitely be an exceptional month! Fashion fans have long-awaited for a flagship store on the Hong Kong side; what we are bringing for them is not any ordinary flagship store, the store in Causeway Bay will be the largest flagship store in Asia! From its interior design to the collections it will carry, the H&M Causeway Bay flagship store is to surprise our customers, opting to make H&M the number 1 fashion destination in Hong Kong,” says Magnus Olsson, Country Manager of Greater China. The gigantic 47,000 square feet retail space is set to stun customers in Hong Kong with a store never seen before. Glazing on four levels, the space will be devoted to the most up-to-date and fashion essential apparel, accessories, underwear and athletic wear for women, men and kidswear. The full concept store will also debut the H&M Home concept, giving fashionable homeowners fresh ideas from their living room to bedroom, bathroom to kitchen. This autumn, H&M Home brings a real feeling of craft, especially with the importance of knitted textures and hand-drawn prints. It’s all about searching for the perfect imperfection that brings the home alive. The mood for this season sets at a move towards authentic artisanal crafts, combined with the dramatic beauty of autumnal nature. Traditions of the past are used in innovation new ways, resulting in creative and eclectic mood for both everyday and decorative objects.


FENDI FW2015/16 Ad Campaign

FENDI FW2015/16 adcampaign was inspired by the incredible Swiss artist Sophie Taeuber-Arp, her works are so modern and graphic, exactly as Fendi is about for next Fall: very luxurious, but at the same time highly contemporary and very clear. Shot by Karl Lagerfeld, the FW2015/16 ad campaign, called “Arty Puppets”, pays homage to Sophie Taeuber-Arp, who already inspired the collection and the set design of the fashion show last February 2015, as well as FENDI’s upcoming windows worldwide from September 2015.

The campaign shots are brought to life through 3D life-size representations of Sophie Taeuber-Arp sculptures, puppets with a playful and ironic aspect, as FENDI often is, yet also in contrast with the firmness and rigor of the collection itself. These puppets were all created in 1918 and were part of the tragicomic tale “Il Re Cervo”  (The Stag King) by the Italian playwright Carlo Gozzi and adapted by René Morax and Werner Wolff, that was played 1918 at the exhibition of the “Swiss Werkbund” in Zurich.

Sophie Taeuber-Arp’s artistic approach perfectly matches with FENDI’s DNA and values, such as Color Block, juxtapositions and geometric plays, which are found in the FW2015/16 Collection. In her works of geometric abstraction, she developed varied compositions based on the horizontal and vertical arrangement of the square and the rectangle. Any references to figures and representational elements in her work are purely symbolic. The campaign features two among the top sought after models of the moment, Kendall Jenner and Lily Donaldsonperfectly embodying the spirit of the collection and the forthcoming FENDI woman season. The models are shot in very seductive and strong poses playing with Sophie Taeuber-Arp’s puppets.

Pure eclecticism and layered luxury built around a harmonious blend of avant-garde experimentation and master artisanship, the juxtaposition of materials, tones, textures and workmanship methods enhancing the playful alternation of lengths, cuts and volumes, taken to the extreme with clean linesthe natural hair and makeup, everything combines to create a spectacular set of incredibly contemporary images. Protagonists of these shootings are also FENDI’s iconic handbags as the Peekaboo, also in its micro version,  and the By The Way, the 3Jours, together with the 3Baguette Chain and the newly introduced Peekaboo clutch.


Karl Lagerfeld

Kendall Jenner
Lily Donaldson

Charlotte Stockdale

Sam Mc Knight

Make up: 
Peter Philips