mylifestylenews

2017-03-30

Aquascutum SS2017 Advertising Campaign


Aquascutum SS2017 Advertising Campaign pays homage to its own heritage rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Not always realised, the words ‘Aqua Scutum’ in Latin translate to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War.


Shot by photographer Ash Reynolds, who shoots Aquascutum for the third season running. This season the campaign is set in ‘Salon 1851’, a location dreamt up for the SS17 London Fashion Week presentation the brand held at One Belgravia in September last year, where models were draped over a luxurious and louche Helmut Newton-inspired set up, on plush sofas and decadent furniture. The backdrop for the campaign was built by set designer Thomas Bird who has worked for the likes of Dover Street Market, Dazed & Confused and British Vogue in building beautiful environments for fashion shoots. The giant paper flowers link to the Noboyushi Araki inspired prints featured on the womenswear garments.


Goldwell Kerasilk Introduces Kerasilk Color Cleansing Conditioner & Gentle Dry Shampoo

 The new Goldwell Kerasilk Premium hair care, launched in 2015, gave women more reasons to fall in love with their hair. The salon exclusive treatments combined with highly effective, home care products turn unmanageable, fine limp hair into perfect healthy-looking hair. Amongst the four ranges – KERASILK CONTROL, KERASILK RECONSTRUCT, KERASILK REPOWER and KERASILK COLOR, this year, joined by two new products – Kerasilk Color Cleansing Conditioner and Gentle Dry Shampoo, the Kerasilk Color home care product family is now in full! Combined with high molecular Keratin, color-caring silk and Tamanu Oil, the formulation forms a protective coat on hairs natural surface to reduce color fading, and give hair brilliant shine and a smooth feel. Inspired by a booming trend of Co-wash in the U.S., the innovative KERASILK COLOR CLEANSING CONDITIONER is all you could wish for. In just one wash, you can maintain beautifully colored hair by reducing color fade-out caused by hair care routine and its surfactants. A ritual shampoo routine can now be skipped and rely solely on conditioner as it gently cleanse and deeply moisturize your hair.

Color Cleansing Conditioner
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Gently cleanse and condition in just one step.

Directions for use:  
Apply to wet hair, massage thoroughly and rinse.


Another booming trend where appealing to younger women is the use of DRY SHAMPOOs.  KERASILK COLOR GENTLE DRY SHAMPOO, is an innovative formula is an aerosol spray that does not leave visible residues on the hair in contrast to classic powder-based dry shampoos. Hair is cleaned and refreshed without the need of water. For a clean and fresh feel to the hair and maximum colour protection for coloured hair, formula combines keratins, silk and Tamanu oil gives hair a brilliant shine and a smooth feel.


Color Gentle Dry Shampoo
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Cleanses without the need of water and keeps color brilliant.

Directions for use: 
Shake well. Apply on to dry hair and comb through.

2017-03-29

H&M Loves Coachella 2017 Collection


H&M Loves Coachella 2017 collection: Get the festival spirit with The Atomics

Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world.


This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover ‘Let’s Live For Today’ by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.


“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.


Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses have festival attitude layered over hand-drawn Coachella T’s, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt – finish the look with large gold star earrings. For the ultimate in festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.


For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut-off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.


#HMLovesCoachella


TOD'S Icon Timeless Icon


TOD'S Icon Timeless Icon
How do you become an icon? 
A character with timeless charm, fuelled by the choices of a lifestyle that has become legendary.



The secret is the personal and precise way of being even before appearing, that becomes global, never altering its unmistakable and inimitable codes.



Images and details of the private world of Mick Jagger and Roberto Bolle, Steve Mcqueen and Sean Connery, Aaron Kwok and Tong Dawei, George Clooney and Brad Pitt, and many more unconventional men.


 A tribute to the eternal influence of icons from the past and the present – modern interpreters of a timeless lifestyle.


2017-03-28

Chalize Theron In Saint Laurent By Anthony Vaccarello


Chalize Theron in  Saint Laurent by Anthony Vaccarello's hommage neckline buster dress with black sequins embroidery and harness belt in  black cotton and leather brushed sliver-toned metal as well as a Tuxedo Box in black plexiglass and black hardware while attending the AMFAR Hong Kong 2017 recently.


ANTEPRIMA WIREBAG Brand New “TASCA” SS2017 Collection


ANTEPRIMA WIREBAG presents the brand new “TASCA” SS2017 collection, adding a new star to the clutch-size small bag collection. Named after the Italian word of “pocket”, “TASCA” features two pockets on front and back with a new fastening feature of a delicate ball button. By combining the front and the back pocket, an extra pocket is formed in the middle tailored to fit larger size smartphones. Specially made use of extra lightweight 2mm wire also enables more elasticity and flexibility for extra storage. This multi-layer design redefines the practicality of a mini size wirebag. Comes in 5 colors paired with either light gold or light silver hardware, shoulder chain is also slightly thinner than usual to match with the overall delicacy and femininity of the design.