VIVIENNE TAM SS2018 Runway Show

 Vivienne Tam presented her SS2018 collection inspired by the action-adventure film, Monster Hunt and its sequel, Monster Hunt 2. It reflects the mountains and river landscapes depicted in the film and features its main character, Wuba. 

 The film's lush imagery finds expression in prints and colors reflecting nature - blues, greens, sands and other earth tones with touches of aurora corals, misty mauves and dusky pinks - rendered in soft denim, cotton twill, silk voile, silk chiffon, lace, and fine mesh.

Signature mesh overlays and hand-crafted embroideries depict Wuba and other mystical creatures such as the double headed crane and fabled nine tailed fox in a magical dreamland where imagination makes all possible. Silhouettes are airy, relaxed and comfortable but are given shape by sash belts at the waist and sleeves and artful gathers.

 East meets West and Yin meets Yang - with a nod to the masculine in boxy, oversized coats and dusters with a Daoist influence to feminine, ruffled dresses with asymmetric hems and ruched blouses with a romantic flair. The collection speaks to a playful journey of the mind, from fantasy to modern, urban chic.

Produced by Bill Kong and directed by Raman Hui, the popular adventure-action film series, Monster Hunt and the Monster Hunt 2, have inspired Tam to create a collection that is visually compelling and underscores the values of tolerance, co-existence, family, friendship, love and hope as denoted in the film, by the unlikely alliance between humans and "monsters".

 The collection was unveiled today in Skylight Clarkson Sq during the Vivienne Tam SS2018 runway fashion show, causing an exciting stir at the finale, when Wuba walked the runway with Vivienne Tam, preparing him to step onto the international stage as Monster Hunt 2 was simultaneously released worldwide by Sony Pictures in major Asian territories and Lionsgate in North America and the United Kingdom.

DIOR Mykonos Pop-up Summer 2018 Capsule Collection

With an azure sea as a backdrop, Nammos village on mykonos is the location chosen by the house for a pop-up store opening june 15th. its white façade evokes the traditional architecture of the cycladic islands of greece, while its spare geometric lines blend into the natural landscape.

It boasts a number of exclusive pieces designed by Maria Grazia Chiuri. The inscription “J’adior Mykonos” is knitted into striped bodysuits and cashmere sweaters to be worn with pleated tulle skirts. Five silk twill mitzah scarves and four cotton stoles feature this exclusive signature. The tote of the season, the Dior book tote, has been embroidered with the name of the island, while bracelets, sandals and ballerina pumps have been woven with “Christian Dior Mykonos”. Four Dior oblique zipped pouches, two diorclub1 visors, two baseball caps and berets, and a Dioraddict bag that can be accessorized with a choice of five straps will also receive an exclusive advance unveiling in the boutique.


PAUL SMITH SS2018 Collection

Hawaiian graphics are a reference to Paul’s early visits to New York in the Seventies, when he’d return to England with trunks of Hawaiian shirts sourced from SoHo. The billowing shapes and vivid prints on the shirts were popular with customers picking up pieces for Northern Soul nights at Wigan Casino or Sheffield’s King Mojo. This kitsch thrift later gave way to Paul’s own unique floral print shirts, which fast became a design signature.

Floral and aquatic motifs are embroidered onto the satin lapels of tuxedos, hand-painted on leather and appliquéd onto tote bags. The ocean print also makes an appearance on technical outerwear developed in collaboration with factories specializing in performance-wear, bringing modernity and functionality to the collection.

A midnight beach scene on landscape jacquard from Italy’s Limonta mill appears on a bomber jacket for men and blazer for women. The irreverence of Paul Smith is injected in Japanese fish tin graphics on cross-body box bags, belts, shirt pockets and more.

The palette of the collection graduates from soft pastels of cornflower blue and dusty pink through to midnight-tones and French navy, climaxing with striking yellow and hot turquoise.

Tailoring shapes for both men and women nod to Eighties pieces from the Paul Smith archive, in particular the notched lapels, low break points and squared shoulders. Patch-worked floral print dresses play with louche summer shirt collar shapes and Japanese carp dive across silk georgette slips.

Patterned linings take on new life on a brushed cotton two-piece suit for women, where tropical flowers are reverse printed, appearing sun-bleached on the outside but in full colour on the inside.

A relaxed, surf spirit continues across deck chair striped beach bags, printed espadrilles and colourful sandals.

Post-punk and pop dominates the soundtrack with the inclusion of tracks by The Cure and David Essex whilst The Beatles’ Octopus’s Garden echoes the aquatic theme.


Discover TOD'S Yorky Gommino Interpreted By Renee Stewart & The Best Partner

Discover TOD'S Yorky Gommino Interpreted By 
Renee Stewart & The Best Partner

A dancer, a puppy and a long fringed loafer. TOD’S latest video features Renée, modern ballet dancer and daughter of the legendary singer Rod Stewart - pirouetting playfully in this video to celebrate the Yorky, a new take on TOD’S iconic Gommino.

Light and eclectic, the Gommino is the perfect fit for all with a passion for life - ready to dance, to laugh out loud and to have fun.

Renée, as part of the Tod’s Band, grew up surrounded by music and dance and is the ideal story teller in this choreographic tribute to effortless style and to TOD’S Italian way of life.


時尚宣傳廣告- Make To Believe Part II

時尚宣傳廣告- Make To Believe Part II

夏季的時尚宣傳廣告令人激賞,既有全新的活力,亦帶有永恆的精神。李易峰、Cara Delevingne以及Martin Garrix再次出境由攝影師Sabine Villiard執鏡的A | X Armani Exchange廣告,以一座超現實主義的沙漠為背景,模特兒與巨型的品牌道具互動。輪胎、印章以及心形輪廓等物品被放大、變形,仿佛是透過相機鏡頭進行自拍。諷刺、自由而又玩味十足的態度營造獨特的鏡頭語言,將平凡化為非凡,捕捉該系列年輕而鮮活的精神。

CALVIN KLEIN自從有Raf Simons 入駐後,幾乎將品牌改頭換面,持續進化,以更大膽,前衛的時尚造型去表達現代年輕人新時代的敢言、不羈和宣揚自由的態度。2018年春夏CALVIN KLEIN 205W39NYC全球多媒體形象廣告非常熱鬧,由超過20位模特兒拍攝而成,並由攝影師Willy Vanderperre掌鏡,伴隨著預估超過73千萬瀏覽次數、橫跨19個全球市場,由不同媒介整合而成的廣告計劃,體現大膽革新的創意以及性感挑逗的美學,去追求興奮刺激,並透過爭議性的圖片和衝擊性的設計啓發大眾和撩動感官。

Just Cavalli 2018春夏系列廣告大片,展示了該品牌年輕、自由奔放的態度。時尚攝影師Olivier Zahm在洛杉磯銀湖邊的小屋前將鏡頭對向模特Kyler IacinoAvery TharpJordan Daniels以及Ahn Jae-Hyun,以一場集結著友誼、愛情和青春的慶典。輕盈的連衣裙上印著源於新西蘭自然美景的生動印花,飄逸在洛杉磯日落的金色余暉中,而男士的機車夾克和裝飾飛行員夾克則透著搖滾風。絲質蕾絲連衣裙點綴著精致的褶邊,透露出女性的浪漫氣息,再一次通過其標志性的美學思想,以一種活力而動態的美來詮釋其樂觀的生活方式。快樂幸福之感充盈著整個畫面,描繪出彼此在一起渡過的美好時光,一張張熱情洋溢的照片中展現出Just Cavalli 2018春夏系列的標志性作品。

不須有人讚 只須我仍覺好

Ermenegildo Zegna 2018春夏季 Defining Moments 頓悟時刻繼續通過宣言所表的真摯情感。新一篇的Defining Moments頓悟時刻廣告由Javier BardemDev Patel擔任,廣告中二人情如手足,坦率共處,而且妙語如珠,積極擁抱及享受生命中每一刻。是次廣告由國際知名電影人及攝影師Craig McDean於洛杉磯山區拍攝,捕捉兩位傑出演員隨心互動,真情流露的一刻,活現藝術家獨有的真摯靈魂。廣告拍攝手法輕鬆睿智,兩位男士一言一句盡訴真情:無論是切磋運動造詣,還是討論文學的力量,每個時刻都閃耀著率性豪邁的魅力,把鏡頭由個人經歷聚焦到日常當下,帶出生活中令人會心微笑的每個頓悟時刻。


2018 Dragon Boat Festival Day Off

19th JUNE




2018 Dragon Boat Festival @ mylifestylenews