HUNTER 2014 @ Be A Headliner Festival Ad Campaign

HUNTER launches its festival campaign with a new film, directed by fashion photographer, Jamie Morgan. The 2014 #BeAHeadliner festival campaign, set to Handel’s iconic ‘Zadok the Priest’, captures the spirit and energy of the festival fields of Britain while celebrating the typical inclement weather. Wearing pieces from the Hunter Original collection and exposing to torrential rain and high winds, the cast go through the ritual of the festival experience.The video was shot under the creative direction of Alasdhair Willis, working alongside acclaimed photographer Jamie Morgan.

The campaign showcases the iconic Original Tall Wellington, alongside key pieces from the SS2014 collection and is the first to feature the Hunter Original AW2014 ready-to-wear and accessories collection. Presenting items from the London Fashion Week runway show, the film includes the Original High Heel, Original Poncho and Original Nightfall boots.

‘Jamie was a perfect choice to collaborate with on this campaign. His ability to capture youth culture, energy and spirit made him the ideal fit for this project,’ said Alasdhair Willis on the partnership. Leveraging new social media platform Tunepics, a competition runs alongside the campaign inviting users to choose a track by their favourite headliner that best encapsulates the spirit of a festival. The recently launched Tunepics enables users to add a soundtrack to the pictures they share, via the app.

Winter Black Truffle Arrives @ 8 ½ Otto e Mezzo BOMBANA Hong Kong

Winter doesn't come too early and yet you still can enjoy the winter black truffle specially flown in from Australia. For the first time, it is possible to enjoy Italian summer flavours topped with winter black truffle in Hong Kong especially it falls into the hands of award winning chef Umberto Bombana aka Hong Kong’s well-loved ambassador of truffles in his 3-star Michelin restaurant. It won't go wrong when things are handled in good hand, mylifestylenews explores the special tasting menu in  8 ½ Otto e Mezzo BOMBANA recently, it is peculiarly delicious. We are desirous in telling you IT'S TRUFFLE TIME!!!

The black Périgord truffles are traditionally harvested in Europe in late autumn and winter, making them extremely rare and almost unheard of to be available fresh during summertime. Thanks to Shane Styles, the Vice President Marketing from the Truffle & Wine Co., Western Australia who dedicated the past ten years to migrating black truffles from France and growing them on Australian soil. Hence, the fragrant, earthy fungus through August as they are cultivated in the southern hemisphere make do with the supply from the southern hemisphere through September and not only relying from Europe where truffle are available only in late autumn and winter. With that, it round up the entire yearly supply from Europe and Australia globally in any season. It is indeed a blessing and and exciting news especially for truffles lover. The climate of Manjimup in Western Australia and the soil conditions under the producer’s 13,000 hazel and oak trees mirror that of Périgord, France, enabling the Australian truffles to be level in quality with those of French origin. Black Périgord truffles are traditionally harvested in Europe in late autumn and winter, making them very rare during summer months.  Ten kilograms of premium Black Périgord truffles were hunted from the roots of 13,000 hand-selected Oak and  Hazelnut tress in Manjimup, Western Australia and freshly air-delivered to Hong Kong for our special tasting and here are the menu :

<Marinated Scampi Carpaccio> 
Summer Vegetables, Citrus Truffle Dressing and Black Winter Truffle> 
<Homemade Tagliolini Butter and Parmesan, “Melanosporum” Black Truffle>

<Egg in Raviolo>
Ricotta Cheese and Spinach, Hazelnut Butter and “Melanosporum” Black Truffle

<“Fassone” Veal Tenderloin Black Truffle> 
Truffle Sauce, Truffle Potato, Vegetables in Truffle Jus 
 <Black Truffle Ice Cream> 
Chantilly Cream, Crispy Hazelnut and Pistachio

The winter black truffle promotion ends in mid August 2014. Further enquiry, please contact +852 2537 8859 or

Emporio Armani @ FW2014/15 Ad Campaign

Emporio Armani FW2014 ad campaign shot in Ireland at Dollymount Strand by Boo George, a new talent in fashion photography. The open-air shots in soft and subtle light capture the beauty of the sea in winter. On a beach by moonlight, whose confines run into those of the sky, four young adults are portrayed in narrative situations that speak of union, dialogue and harmony.

The ad campaign features Amra Cerkezovic, Benthe De Vries, Alex Wilms and Matt Trethe. As such, Emporio Armani confirms itself as a laboratory of innovation and experimentation for styles and images.

Giorgio Armani SS2014 Eyewear Collection

Giorgio Armani SS2014 eyewear collection plays on contrasts and is inspired by the women’s SS2014 collection. As seen on the catwalk, the muted, playful tones create unexpected light and shadow effects that offset the eyewear’s rounded, solid silhouettes. Inspired by the layering of soft, ethereal printed fabrics that generate a sense of fluidity, the new eyewear models are lightweight, pleasing to the touch and strike a fine balance of colours, lines and volumes.

A highly-feminine, rounded model. The front and temples are accented with an exclusive leather covering and metal hinges inspired by the iconic bags of the Giorgio Armani collection. “GIORGIO ARMANI MILANO MADE IN ITALY” is engraved along the inner temple. Available in Majorelle blue and cyclamen, the same colour palette appearing in the runway shows.

OMBRES ET LUMIÈRES is a modern accent piece, this pastel acetate sunglass model in shades of pink and blue underscores the theme of the Giorgio Armani women’s SS2014 collection. The rounded shape is accentuated by the double bridge and two metal rings, set inside the front. The temples feature a mother-of-pearl plaque with the Giorgio Armani logo. Available in two different versions, both with gradient blue and silver mirrored lenses: Light Shadow, with delicate periwinkle and sky blue tones, and Dark Shadow, a darker version of the same tones. The uniqueness of this model is showcased in elegant packaging.

BVLGARI SERPENTI WATCH From 1965 Set A New World Record Price at CHRISTIE'S

A rare enamel and diamond wristwatch designed by Bvlgari in 1965 was sold on June 4th at Christie’s in London from a private collection. This extraordinary sale, tripling the estimate, has set a new world record price for a Bulgari snake watch at an auction. The iconic piece, estimated between $300.780 and $417.750 fetched more than $ 1 Million, changing hands for the final price of $1.107.038.

The important achievement at Christie’s is testament to the investment value Bvlgari jewelry has, now for over a century. Since their first introduction as wristwatches in the 1940s, the Serpenti creations became the icons of Bvlgari’s creativityAs the years went by, eclectic reinterpretations in tune with major trends and  prestigious endorsements consolidated their status of brand icons.

The Serpenti jewels are both messengers of Bvlgari’s classical heritage and glamour. No leader of the ancient world is more closely associated with the snake than Cleopatra. Strongly inter twined to the Roman Empire through her love affairs with Julius Caesar and Marc Antony, when she first arrived in Rome in 46 BC, the cheering crowd could admire her beauty enhanced through the coiled gold snake bracelets that were adorning her body. Almost 2000 years later, in the 1960es, Elizabeth Taylor could not resist to ask her favourite jeweller in Rome at via Condotti 10, to create especially for her a Serpenti bracelet, that she was wearing on the set of Cleopatra, as the new queen of the Nile.

Crabtree & Evelyn @ Home Fragrance Collection

Crabtree & Evelyn introducing the new range of Home Fragrance Collection and has invited Hong Kong writer Daisy Wong, to be the “Lifestyle Diva” in adoring the beauty of sophisticated lifestyle at home and modern way of living. Daisy owns a handful of unique tips in creating a comfy and pleasurable living space at home, in which Crabtree & Evelyn’s Home Fragrance products are her all-time favorites in creating little moments of self indulgence at home. The Home Fragrance Collection includes an array of beautifully diffusers, drawer liners, scented candles, room sprays, scented hangers and triple-milled soaps.

Wong share her wisdom in spending good quality of time at home. And with all her talents rendered, Wong has created an unique love story named “Love is the Way Home” which is exclusively inspired by Crabtree & Evelyn’s Home Fragrance Collection. With main characters named Austin and Evelyn, the book narrates their love story of Evelyn walking into Austin’s heart by giving him a miraculous yet touching experience to understand the true meaning of home and family.

Transform everyday rituals into extraordinary pleasurable experiences by simply applying those finishing touches to your home, and create a moment of self indulgence with Crabtree & Evelyn’s Home Fragrance Collection. Create your own scented space by decorating with or giving to someone else, these luxurious “house warming” gifts.

The book “Love is the Way Home” will be exclusively presented to shoppers who visited Crabtree & Evelyn stores for net purchase over HK$550*(include at least one product of Home Fragrance Collection) during 7th August to 27th August 2014.


M·A·C Mineralize face products are now available in an expanded range of gorgeous shades. Mineralize Skinfinish Natural, a velvet-soft face powder, provides effortless touch-ups in a newly designed compact featuring a mirror and five additional shades to complement darker skin tones. Mineralize Skinfinish highlights with a frosted, metallic lustre in two new bronzers for creating a subtle glow. Extended shades of Mineralize Moisture SPF 15 Foundation and Mineralize Concealer, formulated for a variety of skin tones, moisturize with nourishing botanicals to keep skin naturally flawless.


Anna Molinari Opens A Permanent Exhibition Space @ The Museum of The City of Carpi

Anna Molinari opens a permanent exhibition space in the Museum of the City of Carpi dedicated to Blumarine recently, an enterprise born in Carpi in 1977 and, since then, always linked to the city and its territory. The setting, curated by Anna Molinari in collaboration with the Directorate of the Museum, is conceived to celebrate the tailoring of garments, the quality of fabrics and the preciousness of the brand’s trademark embroideries.

The itinerary, intended to establish an elaborate and peculiar relationship with the designs, brings to life an “interactive wardrobe“ with which visitors will be able to experiment a multisensory contact with the exposed dresses and accessories, playing with visual, acoustic and odour perceptions while having the opportunity to touch the garments for a unique tactile experience that is quite uncommon in museum halls.

The exhibition space dedicated to Blumarine is hosted by the Museum of the City of Carpi, which reopened on March 1st and is located in the second section of the open gallery of the museum complex of Palazzo dei Pio. “This Museum narrates the lives of the men and women that “made” Carpi during 35 centuries of history. Characters of a near and far past, including Alberto Pio, Bernardino Ramazzini, Matilde di Canossa, Manfredo Fanti, Ciro Menotti and Alfredo Bertesi, but also those of present day. A space dedicated to one of the companies that spreads the name of Carpi in the world everyday and whose Creative Director is a woman, Anna Molinari, could not fail to be included. The designer has also recently been awarded by our city with the Civic Certificate of Merit for a 15-year-long support to the cultural activities of the Museums”, explains the Mayor of Carpi Enrico Campedelli.

“I am grateful to the Municipal Administration and to the Directorate of the Museums for granting me the opportunity to exhibit Blumarine creations in the evocative setting of the museum complex of Palazzo Pio. The importance of this project lies in the historic reminiscence of the most significant landmarks of Blumarine and in the chance offered to every visitor to, not only admire the displayed pieces, but also interact with them through a multisensory approach. A journey that begins with the materials used to create the garments and arrives to the photographic interpretation of the most important fashion photographers”, explains Anna Molinari.

“The exhibition space dedicated to Blumarine and envisioned by the Museum of Carpi, strengthens the ever-existing bond between the city and Blufin, which is deeply rooted and has developed in the textile and garment district of Carpi benefitting from the local manufactures’ know-how, characterized by a deep knowledge of knitwear. I am firmly convinced that the prominence given to our brand is testimony to the foresight of the Directorate of the Museums and the Municipal Administration to preserve and enhance local business ventures that were able to promote the excellence of Made in Italy around the world”, says Gian Guido Tarabini, Sole Administrator of Blufin.

FENDI & Safilo Celebrates The Launch of The New Eyewear Collection in Cannes

FENDI and Safilo celebrates the launch of the new Eyewear Collection in Cannes with an exclusive cocktail party on the rooftop of one of the iconic place in Cannes, the Club Costes by Albane, the famous and fashionable club located in the middle of the renowned Croisette. The party was held by the pool of the beautiful terrace with a breathtaking view on the Cannes skyline whose ambient has been  furnished by FENDI Casa, really in line with the FENDI DNA codes.

An engaging performance by Canadian singer Kiesza, offering to the guests the opportunity to enjoy the cool vibes of the talent, who recently released the acclaimed song Hideaway. Kiesza was also the protagonist of a “secret” video to present the Color Block Sunglasses Collection whose backstage was shown as a worldwide preview during the event.

The party animated by a startling and spirited “Eyewear Bar”: the guests, in a very captivating and playful atmosphere, will be able to take and wear the FENDI Sunglasses and be shot,  at the rhythm of music of the DJ Pierre Sarkozy, in an over lighted photo call.

Many international celebrities, socialites and friends of the house attended the event and had the opportunity to discover the new Color Block SS2014 sunglasses collection, dedicated to the contemporary, unequivocally feminine woman.

The new FENDI Eyewear Collection includes sophisticated models featuring unique shapes and iconic detailing, such as the FENDI monogram, the legendary striped “Pequin” motif and the celebrated 2Jours decoration.

 Skillful manufacturing techniques enhance the new glasses’ premium quality materials, such as Optyl and exclusive acetate, celebrating the House’s perfect savoir-faire and timeless elegance.