CERRUTI 1881 Paris @ SS2015 Collection

CERRUTI 1881 Paris SS2015 collection recounts this journey and captures the feeling of light-mindedness transforming it into something tangible. Aldo Maria Camilo pursues the essence of the contemporary Cerruti style, outlining a man capable of combining rigor with softness, discipline with abandonment. He recognizes emotive and aesthetic fluidity as a characteristic of the present day, offering an interpretation drenched in sensuality, subtle yet palpable.

Dawn in the desert. A car journey from Palm Springs to L.A. A journey where direct routes are spurned, where ti,e and space give way to instinct, to desire and passion, guided only by the horizon and the sense of freedom which will lead to a personal destination. Freedom: weightlessness, the air, which slips between the body and the clothes, that disrupts rules and protocols and creates a peaceful yet inexorable clash between tailoring and sportswear. Sophisticated ease, which is an intrinsic part of the DNA of the fashion house, is explored from a new angle, gently taking root in the present moment.

The silhouette is flowing : airy and athletic, defined by voluminous dust coats, shirt-collar jackets, multi-material bomber jackets and parkas, soft trousers that are gathered at the bottom, and tailored Bermuda shorts. Even formal attire is worn with long shirts that soften and lighten the look; suits made from delicate material slip over the body without constraining it. Jackets become sleeveless waistcoats, lending absolute nonchalance to the loo; emphasizing the shoulders like sports tanks.

Freedom: to be open to cross-contamination. Surfer meets city dweller: the printed silk and voile scarves that look as though they've been retrieved from the back of an old shop in L.A. are inlaid and assembled onto patchwork in an eclectic libertarian fashion. Palm jacquards run through jumpers, worn inside-out as a purely tactile and visual suggestion. Hybird shoes and utility sandals complete the search for a natural look. The chromatic trajectory starts with natural tones - sand, sage, tobacco, wood - either plain or as background for dark checks, charges up with flashes of lemon, red, electric blue and orange, and then tones down into dusty hues. Asphalt grey is the disruptive element to the whole look; it suggests the norm, a reference point to be respected and reinterpreted. The world of Cerruti is always about idiosyncratic and personal choices.

Materials are innovative yet they retain a classic spirit: the fruit of extensive and daring research. They are firm yet airy-mohair mixtures, gauzes made from tartan wools - a reinvention of archive patterns from the Cerruti wool mills- combination of wool and viscose, ultralight silks and nylons, technical wools, voile and cotton muslins.

The hourney as an expression of a more personal elegance, full of elements left open to interpretation. Because codes are there to guide, just like the highway leads faster to destination, but finding one's own path is a question of attitudes, and it makes you strong enough to take on a journey, even without a roadmap.

HUBLOT Enters Into The World of Poker Players

HUBLOT has once again proven itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch. The passion of “Art of Fusion” representing innovation and renaissance as its brand philosophy since it was established. The philosophy leads the way for Hublot in its tireless exploration and imaginations, transforming artistic concepts into extraordinary masterpieces.

After football, American basketball and cricket, Hublot has achieved yet another master stroke in the world of sport by signing with the World Poker Tour to become Official Timekeeper and Official Watch of the international poker circuit, once again proving itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch. Hublot was the first luxury brand to enter professional football in 2006, with the immense marketing and commercial success that we expect of the brand. It was also the first luxury brand to enter American basketball in 2011. That same year, Ferrari chose Hublot to be its Official Timekeeper and Official Watch. Then in 2014, in addition to poker, Hublot was also the first luxury brand to enter cricket, one of the world's most popular sports, particularly widespread in India, Australia, the Middle East and in all Commonwealth countries, which offers Hublot great additional geographic coverage on four continents.

World Poker Tour has authorized Ourgame International as a licensee to help develop WPT branding in the Asian nations. Loic Biver, General Manager of Hublot Greater China remarked “Hublot has once again proven itself as the first, unique, and different luxury brand to enter international professional poker circuit and become the Official Timekeeper and Official Watch of World Poker Tour. I am confident this collaboration can extend Hublot’s presence and passion of “Art of Fusion” to the next level with the global presence and televised tournaments of World Poker Tour and I am looking forward to seeing the results”.

LANVIN SS2015 Womewear @ Urban Eden Collection

LANVIN SS2015 Womewear Urban Eden Collection is serene, regal, with no trace of artifice, of anything that could check her allure, the Lanvin woman goes her way in complete freedom. Released.

Multi-facetted, simplicity is equalled only by the most sophisticated cut. Whether it’s an ink blue, Lanvin Blue asymmetric sheath or a disjointed over-stitched brocade dress, with its emblematic raw edges, style feeds on refinement.

Techno stretch gabardine in chalk or black, the chequerboard look is here. An absolute chequerboard where crumpled woven linen suits walk freely alongside supple organdie trench coats and virginal terracotta washed silk satin dresses. Stiletto heels or neo-antique sandals, a figure appears as fluid in silk satin or twill crepe as she is architectural in a mascara black linen duchess jacket.

A skin-like wardrobe in shades of grey, khaki, ecru and nude, like woven, draped makeup. Just so many enveloping, carnal mists highlighting, in a play on net, slits, eyelets and jewelled straps, the movement of a body as it walks.

When dawn breaks or twilight falls a very specific softness appears, far from any kind of screeching, noisy vision, far from obligatory femininity, blinded by flashbulbs and false destinations. Strength is revealed in the intimacy of a cocktail dress like a short kaftan in organdie flocked with cut threads.

 Paradise hides no longer beneath X-rays. It arises, in half-shades, both animal and vegetable, with this brocade coat “les singes floutés”, or this printed organdie dress “animaux en cavale”, come to recreate in the city nature at her most surreal and poetic.

  Because a gown is worn as naturally as a T-shirt, because the body of “thirty something and more” women  - Kirsten Owen, Amber Valleta, Esther de Jong, Malgosia Bela, Anne Catherine Lacroix, Violetta Sanchez is deployed at its zenith, in the absolute radiance of a time where nothing stands still.


Hong Kong SAR Establishment Day 2015

2nd JULY


(perhaps to go on the street & share your voice of freedom)

HK SAR Establishment Day @ mylifestylnews


PRADA Menswear @ SS2015 Collection

PRADA SS2015 Men’s show presents ‘Prada Classics’: an updating of the perfect Prada piece - the perfect coat, the perfect blouson, the perfect raincoat, the perfect suit, the perfect jeans by revolutionizing and mixing classic codes while creating new ones.

The collection lies in the need to tell what really counts and focuses on the simple object that survives memory because of its peculiarity. Fifteen looks are dedicated to women and represent the same idea of the masculine look reinterpreted in a feminine version.

The leitmotiv of the show is stitching: an important graphic effect that we find on every piece. Large, small, in contrasting colours and doubled to look like embroidery. The modern proportions and silhouettes, a casual attitude and a vague reference to the 1970s complete the looks.

Stripes and checks typical of men’s shirts characterize the women’s suits. Kid mohair, tricotine, chiffon, raw silk and leather stand out from the materials.

Colours range from blue to brown, to green, light blue for shirts, and beige. The bags, essentially in leather, are also defined by the motif of stitching.

The footwear includes sandals and classic moccasins for both men and women. Low heels and rhinestones for some of the feminine models.