Dolce&Gabbana SS2017 Tropico Italiano Women Collection

Dolce&Gabbana SS2017 Women collection inspired by the Tropico Italiano. The Italian Tropic does not formally exist but it is an imaginary line that marks the territory which stretches from Naples to include Sicily.

The idea behind the collection was to narrate the true essence of the Designers and of the brand. To have a more personal approach to fashion where style is what matters because fashion itself is momentary but style remains.

It’s not about trends: it’s about adopting a more personal approach to the design process which is not influenced by seasonal rules or codes.

Affirmation and Negation – it is not confusion but it is change and the desire to mix, to be free to change items of clothing that are most suitable to a particular moment in life or an occasion.

People no longer buy a dress but they buy into an experience, a memory, a flavor, an atmosphere. It is something very personal. A cultural exchange.

There are no longer rules of fashion but what matters is to remain true to your nature. It is to match and adorn yourself with all that you do and like in your daily life: the bread you buy in the morning, the drink you sip at sunset, the ice cream you eat on a warm day of summer.

The collection features all the symbols that are part of our daily life but that also belong to the Tropico Italiano: food, religion, colors, flowers, family, ice creams, pizza, etc.

Words that are often linked to the common imaginary of Italy but that are not that obvious afterall. It might be familiar images to Italian citizens but are part of an experience for foreigners who travel to Italy and dream of it.

Embroidered ‘hotel’ slippers, folkloristic crowns, LED shoes, pizza heels, drum bags, pyjamas with ice cream prints. Irony is all over the collection. Classic pieces have been reinvented: lace tailleurs jacket are placed on top of D&G logo t-shirts and sneakers.

Fake t-shirts which you see on Saturday market stall are reprinted with the writing ‘DG la vera copia’ (the true copy) and embroidered.

Just like a girl would find a vintage piece in the store and ask the grandmother to elaborate it to make it modern and relevant to her.

The show opened with a group of Neapolitan dancers who adapted Tarantella sounds to breakdance moves. Dressed with their own outfits.

The soundtrack was a remix of the classic Tarantella music – a typical street folkloristic music.

There were 91 looks and the finale saw models wearing skirts, flip-flops and t-shirts with the writing ‘Io C’ero’ in all the languages.

PRADA SS2017 Men Collection

PRADA SS2017 Men Collection is an intermingling of cultures, pursuit of knowledge and an analysis of the present. The set for the SS2017 Prada show designed by AMO is conceived as a stratification of architectures. The remnants of the previous show are left on the periphery of the room as foundation and visible background for the new scenography, whereas the center is freed to host the new set.

The central element in the space is a linear structure which divides the room and amplifies its perceived proportions. A straight ramp, between the inserted ceiling and floor, serves as catwalk, while tribunes are arranged along the perimeter to accommodate the guests. A continuous metallic surface folds around all the elements of the set: generating an abstract layer, composed of meshes with different patterns and dimensions that overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision.

The psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario. The models walk in the center at a controlled distance from the audience, virtually levitating in the space. They ascend onto the elongated slope of the ramp incessantly, disappearing towards the vanishing point.

Young men and women move about in post-human space. By way of a physical journey through knowledge and sharing experiences, they recover their human factor.

The ever-present backpack carries all the essentials needed for dealing with emergencies: shoes, bags, jackets, eyewear, torches, water bottles.

Travellers prefer light fabrics and bright colours of practical clothes which reflect the worlds of sport (sailing, parachuting and diving) and outdoor activities.

An optimistic, topical collection, sometimes a little tongue-in-cheek. Prints reminiscent of the Aztecs, Indians and Icelanders nod in the direction of faraway, almost unknown regions and countries and shed any ethnical connections. Then there are prints of the Earth photographed from on high; a vision of a confused, uncertain world in this moment in history.