mylifestylenews

2018-01-23

Salvatore Ferragamo Presents Vara Rainbow : “A Treasure In Your Hands”


Salvatore Ferragamo Presents Vara Rainbow:  
“A Treasure In Your Hands”

The new object of desire for Pre-Spring 2018: Vara Rainbow. Salvatore Ferragamo presents the new signature handbag, combining iconic features of its legacy with the freshness and modernity of geometric, compact design. Luxurious and understated, featured in mini-size complimented by an ultra-feminine palette - BonBon, Opal, Begonia and Black for calfskin models, Red for the patent leather version - Vara Rainbow is distinguished by the Vara bow clasp ornament.

  
It was Fiamma, Salvatore and Wanda Ferragamo’s eldest daughter, who continued to evolve modern design and style with the Vara bow ornament, originally conceived in 1978 with the now iconic shoe style. Forty years later, the Vara Rainbow handbag collection connects past, present and future for Pre-Spring 2018.


“When it came out,” said Fiamma in an interview on the original Vara pump, “the boutique line didn’t have a model that was both sporty and elegant.” The sophisticated style and innovative design of the Vara celebrated Salvatore’s reputed past while looking forward in realizing his dream to dress women “toe to head”, first used on shoes and later ready-to-wear and accessories.

  
On the outside, Vara Rainbow evokes a luxurious look, featuring a linear silhouette and sharp attention to detail. The inside offers a surprise effect, where the back pocket opens to a gusset, revealing a series of multicolour compartments that pay tribute to another iconic motif of the Ferragamo legacy: Rainbow, a sandal created by Salvatore Ferragamo in 1938 for Judy Garland and featuring a colourful wedge with an upper of golden kidskin straps. The sandal is one of the greatest examples of the founders infinite creativity, lending inspiration to many generations of designers and serving as an example of the modern use of colour, upheld by the fashion house as one of its distinctive features. 


Vara Rainbow, a treasure in your hands, embodies the spirit of craftsmanship, seeking inspiration from the brand's roots whilst sketching a story of complete modernity.



Dolce&Gabbana Zambia Eyewear Collection

 For moms and daughters, leopard print has never been so chic. With the Zambia collection, Dolce&Gabbana presents two new sunglass models, characterized by a leopard print and vibrant burgundy red, which makes moms and daughters feel like true red carpet divas!

DG4289
Round acetate girls’ sunglasses that resemble a kitten’s face. The model has sophisticated details: leopard print, a burgundy red interior and an embossed Dolce&Gabbana logo on the temple. The gradient brown lenses feature a UV filter. The stability of the glasses is guaranteed by a burgundy rubber band with a small stylized cat’s head and Dolce&Gabbana logo.


DG4325
Round acetate sunglasses for moms that resemble a kitten’s face. The model has sophisticated details: leopard print, a burgundy red interior and an embossed Dolce&Gabbana logo on the temple. The gradient brown lenses feature a UV filter. The glasses are completed by a stylish case made from a matching fabric.

2018-01-22

COACH Pre Spring 2018 Collection


COACH Pre Spring 2018 Collection


Shine, sparkle and grit. Dressing up, born somewhere between the streets of downtown New York and the West Coast, where ethereal rock royalty and tomboy style meets the romance of American dreamers, with an undertone of nostalgic sci-fi functionality and the allure of a 70s glossy beauty.


Dresses and glitter mixed with decorative biker studs, found objects, oversized jewelry and brass chains - unspoken symbols of both belonging and individual character.


The wholesomeness of all-American girls alongside team Coach mascotsRexy, Sharky and their new friend, Uni, the unicorn.


Unexpected juxtapositions and contradictions that make for an unprecious take on luxury, New York City-style.




PRADA Resort 2018 Advertising Campaign Perspectives


Prada Resort 2018 Advertising Campaign
-Perspectives-
An Osservatorio - an observatory. A window to the world, to observe celestial events. In this instance, the Osservatorio becomes a frame, for a view of Modernism informed and inspired by the past, but looking forwards. We observe new perspectives. For the latest facet of 365 unveiling the Prada Resort 2018 collection, photographer Willy Vanderperre captures Kris Grikaite in the Osservatorio, above the 19th century Galleria Vittorio Emanuele II in Milan, its soaring glass-vaulted ceiling forming a graphic backdrop outside the Osservatorio’s windows. There, three-dimensions become two-dimensions - the real becomes an abstract, the observer the observed, the historical modern. Titled ‘Perspectives’, this visual identity crafts a series of striking vistas of and fresh viewpoints on the Prada Resort 2018 collection. Perspectives are constantly shifted, horizons reinvented. The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor. Alongside these sittings, situated in the environs of the Osservatorio itself, are images disconnected from a sense of then, or there, where Grikaite floats in optic white. A modern vision of Modernism. The direction of the new season here is clear: a fusion of past recollections with perceptions of the future, to invent new visions - new perspectives of the present.

2018-01-19

Ray-Ban Reinvented The Icons & Their Evolving Identity

Ever since the creation of the Aviator eighty years ago, Ray-Ban has constantly reimagined and reinvented its iconic products, breaking new ground to keep their frames and lenses on the cutting edge of technology and style. With the Icons Reinvented campaign, we celebrate the evolution of Ray-Ban’s most iconic frames. Because a true inventor never stops.


Ray-Ban Aviator Classic – RB3025
This frame became an icon of style and design, and the model that signaled the birth of a timeless legend. The Ray-Ban Aviator has gradually earned its place as an essential fashion accessory for men and women. The classic shiny Arista golden metal profiles, classic acetate temple tips and G15 green crystal lenses of the original Ray-Ban Aviator offer a unique expression of Ray-Ban’s inimitable DNA style that needs little explanation – absolute style, premium materials and essential protection & comfort that guarantee a star quality unisex aesthetic.


Ray-Ban Shooter - RB3138
Authentic design and classic colors define the iconic look of the Ray-Ban Shooter – cool, functional quality made for true style hunters. The inimitable shape and fine profiles of the original Shooter return; the Aviators curved bridge is replaced with a ring said to be used to hold the hunter’s cigarette, freeing his hands for his gun. The Ray-Ban Shooter comes in fine golden Arista metal with a distinctive havana acetate detail on the upper bridge for light, resilient frames with a high quality finish and masculine appeal.


Ray-Ban Leather Craft - RB3422Q
Ray-Ban Craft is a celebration of craftsmanship, an important and valuable element in the history of Ray-Ban. Inspired by the Aviator Outdoorsman Classic, Outdoorsman Craft has similar iconic features, but is crafted with genuine deer leather as well as other carefully handcrafted touches. These truly unique sunglasses feature a handstitched leather brow bar as well as leather temple pads that you won’t find on any other sunglass style. Available with iconic G15 green lenses, Classic brown lenses and yellow Ambermatic lenses.


Ray-Ban Aviator Evolve - RB3025
The master of lens technology evolves high-flying style into a new world of color – welcome to Evolve! This cult metal shape sets it focus on the dials of contemporary style with classic gold, silver or high definition black metal rims and innovative light sensitive shades that change color in the light. Flaunting superior UV400 filters, iconic green or brown and on-trend blue and yellow lenses in varying densities are matched to iconic metal tones and modern black frames for a trend-right selection.


Ray-Ban Aviator Blaze - RB3584N
Cutting-edge style and unbreakable spirit redefine the icon of icons – the Aviator is back in Blaze! Featuring a steel front and bold upper bridge, the original pilot shape gets a boost with an innovative rimless flat lens-over-frame construction featuring G-15, gradient and electric mirror shades on classic gold, silver, demi-gloss black and gunmetal frames for a high-energy profile that shouts fun with attitude!


Ray-Ban Aviator Optical - RX6489
Super fine color profiling revamps the profile of optical eyewear with an inimitable Ray-Ban full metal shape: the Aviator optical – a trendsetting icon. Available in total gold, silver and light brown as well as in unique colorways: exclusive color rims enrich the visual concept of this one-of-a-kind design, giving timeless silver or gold frames contemporary Havana, black or blue accents for high-definition style.

GOSHA X BURBERRY 2018 Capsule Collection

 Burberry x Gosha Rubchinskiy introduces 2018 Capsule Collection designed in collaboration with the Russian designer, the Gosha x Burberry capsule includes Burberry icons reinterpreted through a streetwear lens, in oversized fits and two-tone gabardine made at our Castleford factory. Check is celebrated throughout – from coats, a short-sleeved shirt and tailored shorts, to hats designed in partnership with British milliner Stephen Jones.


Outerwear pieces are reimagined in oversized shapes from the Burberry trench coat in two-tone honey and navy cotton gabardine, embroidered with Gosha’s initials, to the car coat with a check cotton-twill bib front and a reversible Harrington jacket.


A bucket hat, baseball cap and duckbill cap, all with detachable ear flaps, come in cotton gabardine and check cotton twill. Gosha x Burberry is available online and in selected stores globally from 6 January 2018 at Burberry, Dover Street Market, and Comme des Garçons concessions.


‘Working with Christopher has been a great adventure. Burberry has always symbolized the epitome of classic British style to me. Their timeless pieces are the perfect balance to our modern streetwear creating a great mix. Our extended collaboration, from my SS18 collection to Burberry’s ‘Here We Are’ Zine and exhibition, really embodies what I feel is British culture today, a mix of iconic pieces and youth.’ Said Gosha Rubchinskiy.