mylifestylenews

2019-10-23

Giuseppe Zanotti AW2019 Advertising Campaign

 Giuseppe Zanotti AW2019 advertising campaign is sensual, strong, enveloping and standout and celebrates the light and the dark; the strong and the soft; the now and the past in its new cinematic-inspired campaign.


Shot for the first time by art photographer Suffo Moncloa and featuring models Felice Noordhoff and Mateusz Chmielewski, the series is at once evocative and refined. While the accompanying campaign video, directed by Sharna Osborne, is kinetic and unexpected. Together, both capture the essence of the new Giuseppe Zanotti collection: self-possessed, confident, sophisticated and playful.


Set in rich, cinematic light, designed with a minimalist sleek set and shot on film, each image is bathed in soft red to create an invitingly chic mood for the key styles of the seasons, from the slouchy, silver “Hattie” boot to the ornate, couture-crafted “Fleur” sandal to the sensual, mixed-media “Susie Feline” pump. For men, the new season “Blabber” sneaker and croc-embossed “Abbey” boot show up in an equally cool and compelling environment.


If the portfolio is sweeping, with hints of drama, the video is energetic, indie and at times even slightly nostalgic, as though shot by an intimate friend.


Using quick cuts and collage effects, the short piece highlights the contemporary spirit of the AW2019 collection.











From the retro platform “Bebe” pump to the high-contrast “Leandra” stiletto to the bon ton “Thalia” derby to the one-of-a-kind “Blabber” sneaker, the shoes are front-and-center, portrayed with an artfully mischievous twist.


“The Fall collection is all about sophistication and chic contrasts,” says Giuseppe Zanotti. “With the campaign, I wanted to portray both facets of the Giuseppe Zanotti man and woman - elegant, modern, individualistic and always with a certain something that stands out from everyone else.”



2019-10-22

Giorgio Armani Prefall 2019 Collection

Giorgio Armani Prefall 2019 Collection is an idea of easy elegance, in which dense, vibrant colour distorts balance without altering the sense of a style made up of conciseness, purity, and precision.


The collection is a reinterpretation of Armani codes based on instinct and energy.


It features timeless garments, from suits to trench coats, little dresses to flowing overcoats and shimmering evening-wear pantsuits, all intensified by bright hues that illuminate a reassuring palette of greys, beiges, greiges, and blues.


Double faced cashmere, mohair, shantung and duchess satin in solid colours are combined with masculine overchecked patterns, stripes, graphic prints and small flowers, bringing a sense of freedom to the silhouette.


The result is innovative and timeless: a new classic, brimming with character.


JILL SANDER AW2019 Advertising Campaign

JILL SANDER AW2019 Advertising Campaign is a r road trip. Arbroath, Loch Earn. The names of the places in Scotland, where Lucie and Luke Meier invited photographer Nigel Shafran to portray their latest AW2019 collections, are landscapes in themselves.


The power of the environments, the backdrop of the rapidly changing sky, the soft, diffused light. Scotland has a certain delicate aspect, and yet simultaneously an overwhelming power.


It is a place to be surrounded by the rhythms between the sea, the fields, the roads, and the buildings, where nature and humans merge in such a distinctive way. No matter how far, Scotland is familiar, an archetype.


The intention of the campaign was to capture the feeling and emotion of the collections in intimate and grandiose environments, but in a spontaneous and natural way.


Traveling together for several days provided time for the right moments to present themselves. Nigel Shafran’s images are portraits of people and places echoing each other. 


“I know what I don’t want to do, but I am not always certain of what I do want to do until I see it”, he says. “There are more infinite possibilities working like this… it makes it more open to different pictures and ideas”.


As Lucie and Luke Meier remark, “We are pleased that these images show both a strength and a vulnerability. The collections were intentionally protective and strong, but have a delicacy that is equally important. Nigel’s images have a depth and resonance, and convey the emotion and feeling we intended.”


Creative Direction: 
Lucie and Luke Meier

Art Direction: 
Heiko Keinath

Photographer: 
Nigel Shafran

Hair & Make-up: 
Mark Hampton


Models: 
Adele Taska
Asta Stensson
Hal Haines
Hannah Wick
Jackson Hale
Leon Dame


2019-10-21

Giambattista Valli x H&M Collaboration Advertising Campaign

Giambattista Valli x H&M collaboration advertising campaign stars Kendall Jenner, Chiara Ferragni, Cameron Monaghan, H.E.R, Luka Isaac, and Clara 3000. All eyes are now on the main collection of the Giambattista Valli x H&M collaboration after the successful launch of the limited edition pre-drop in May.


The Valli girls and boys were shot in a variety of decadent settings in Giambattista Valli’s hometown of Rome by the iconic duo Mert and Marcus. The campaign images, capturing the beauty and style of the collection, are styled by Melanie Ward.


“It’s all so beautiful. The level of detail is incredible, which is very Giambattista Valli, but there’s also this wonderful high-low mix of pieces that includes embellished sweatshirts and really fun jewellery. And it’s going to be so amazing to see all these people around the world wearing the Giambattista Valli x H&M collection. I love the idea that the Valli universe is expanding and joining forces with H&M.” Kendall Jenner spoke about her thoughts on the Giambattista Valli x H&M collection.


The Giambattista Valli x H&M collection launches worldwide in selected stores and on
hm.com on 7 November 2019.

Longchamp AW2019 Advertising Campaign

Longchamp AW2019 advertising campaign reprises the globetrotting spirit of the season’s collection, entitled “La Voyageuse”, which was shown at New York Fashion Week in February. “La Voyageuse is a woman who loves to travel, who is always on the move, and who feels a real thrill as she prepares to set off. It was that state of mind I wanted to explore. For me, it was more important than the destination.” Creative Director Sophie Delafontaine comments.


Who better to epitomise Longchamp’s modern globetrotter than the jet-setting Kendall Jenner? In her third campaign for the House, the American supermodel is  hotographed by Mikael Jansson and styled by Marie-Amélie Sauvé. Alongside the season’s ready-to-wear with its subtle Seventies’ vibe – fluid tie-neck blouses, flirty mini-skirts and flashes of leopard print – the campaign spotlights Longchamp’s new star bag. Appropriately named La Voyageuse, it was inspired by vintage vanity cases, and evokes both elegant travel and the famed versatility of Longchamp designs. The print ads feature the bag in an array of desirable variations, including glossy black patent and bold red leather debossed with the House’s new LGP monogram, which premiered at the New York fashion show.


2019-10-18

National Geographic Opens First Store At K11 Musea

National Geographic opened its first store in Hong Kong at K11 Musea recently. Partnering with Korea based high end clothing company, The Nature Holdings, the store offers National Geographic branded products for consumers who seek out enriching experiences.  For 131 years, National Geographic has inspired attention and care for the planet by supporting the work of thousands of explorers, scientists and photographers documenting the natural wonders of the world. The design concept behind this outdoor lifestyle and performance apparel collection is drawn from the stories and photographs of National Geographic. We have created a brand-new lifestyle fashion concept by translating National Geographic’s core brand into evergreen fashion trends. The National Geographic Apparel collection comprises pieces under two concepts, The Urban Adventure and The Original Adventure, to aid the discovery and exploration of personal journeys.” Says Edward Park, CEO, The Nature Holdings Co., Ltd.


“For the past five years, The Nature Holdings Co. has been a valuable partner, bringing our legacy brand to life in over 150 successful retail locations across Korea. They consistently deliver premium products while still prioritizing sustainability, which is something incredibly important to us. We are proud to see this partnership continue to grow and are excited for the first location outside Korea. We know that there are many National Geographic fans, and we are excited to offer them this new way to connect with our brand.” Says Mark Coleman, Vice President, National Geographic Partners - Consumer Licensing and Experiences, Asia Pacific. National Geographic has been exploring and recording key happenings of the earth, uncovering the beauty and greatness of mother nature, and promoting the necessity of coexistence of the earth and humanity for over 130 years. National Geographic Store offers a range of clothing, accessories, camping gear, luggage and bags that channel the legacy of National Geographic. The 2019 collection featuring two themes, are both available now at Shop 325, Level 3, K11 Musea, Tsim Sha Tsui, Hong Kong. The Original Adventure inspired by the history of authentic explorations. Capturing the essence of classic heritage style and transforming it to a smart metropolitan style that will attract serious outdoor enthusiasts.The Urban Adventure inspired by outer space exploration. Infusing hi-tech finishes and functional details to set the urban trend. Monochromatic tones are the key colors for the theme.