BALLY SS2017 Advertising Campaign

Bally collaborates with renowned model Irina Shayk and New York-based fashion photographer Gregory Harris to create a bold and energetic SS2017 Advertising Campaign.

Irina Shayk, alongside up and coming male models Kit Butler and David Trulik, are shot in a vibrant 80s-inspired mood for Bally’s latest campaign.

Think MTV, Andy Warhol’s Interview magazine, Pop Art… Shot in London in October 2016, the campaign was art directed by Franck Durand and styled by Jonathan Kaye.

The campaign breaks in key fashion and lifestyles titles globally from March, alongside a robust digital and social media strategy.

KIEHL'S New Butterstick Lip Treatments

Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category.  Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in  both clear and sheer hues, to hydrate and protect lips with SPF 25 protection. Kiehl’s Butterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrum SPF 25 sunscreen, providing essential protection from UV rays. The stick format and soft-touch packaging provide a polished look and easy application that gently glides on lips to offer up to 12 hours of hydration.


VALENTINO SS2017 Women Ad Campaign



Black and white portraits of different models to express the soul of the woman. David Sims with his photographic approach is the perfect photographer to portray the inner beauty. Very light post production, to keep the women real. Next to the portrait a detail, a fabric, the feeling of the beautiful and colorful SS collection realized during the fashion October show.


David Sims


Christy Turlington Burns
Fei Fei

REM,an Italian art-director agency who works for fashion’s top brand. Its collaboration with Valentino dates back to the Maison’s Spring-Summer 2009 campaign



Guido Palau

Fashion show : Pat Mc Grath
Portraits : Lucia Pieroni

Maison Margiela SS2017 "Artisanal" Collection

Reality is veiled in filters and conveyed through symbols. The communication of social media is the premise for the Maison Margiela SS2017 Artisanal collection in which creative director John Galliano resumes his ongoing study of global communities and interaction in a digital age. Drawing on the animated selfie filters found on social apps, garments are deconstructed and reconstructed through multiple layering until a final image comes to life. A face appears in the red and white cut-outs of a black jersey dress.

The codes of Maison Margiela are intensified in volume and shape, transforming the house’s shirtdress into a billowing moving object. A décortiqué technique is introduced as pieces from the classic masculine wardrobe are reduced to expose their essential frames normally hidden from view. This reveals the essence of garments, embodied in a decorticated shirt worn with a trench coat, or in a look fusing the memories of a ball gown and a masculine coat. Unions between contrasting fabrics and colours create reconfigurations, a form of interface inherent to social media where combined images can replace the written word to form a language.

This type of expression is exemplified in activist artwork taken from the Internet, which informs cutting and treatments throughout, and in the avatars and icons that inhabit the collection. A type of modern-day folklore, they emit tribal signals: symbols of belonging key to communication in cyberspace and beyond. “This collection is about adding filters but as much about removing them. Sharing is about connecting with a community, becoming part of a union, and relating through mutual emotions rooted in memories,” comments Maison Margiela.

Authentic menswear fabrics are used to evoke memories of classic garments. Twill, military wool and Melton wool – both heavy and light appear in coats and jackets, while tweed is used next to contrasting satin-back crêpe in dresses cut on the bias. Chevron and herringbone are found in jackets and shorts. Delicate cloths such as lace, broderie anglaise and embroidered tulle bring out the filtering effect central to the collection. Folkloric elements take centre stage: hopsack, crochet, stencilling, and check. Opposing textures and surfaces come together to create new reactions, in polyamide, silk, satin, fil coupé, organza, taffeta, and velvet. Lining in changeant, chiffon and interlining are revealed as layers are removed to create new images.

Décortiqué is the term John Galliano uses to describe the way layers are peeled off garments to expose their essential frames. The technique lies at the heart of the collection, next to the filtrage layering of multiple fabrics like millefeuille, which builds up garments like social media filters. The idea is echoed in embroidery on top-layer transparent tulle pieces where images come to life on the backdrop of coloured garments, and in Maison Margiela’s collaboration with the artist Benjamin Shine. Here, the black tulle lining from a trench coat escapes, flowing around the body to reveal an intricately formed face hand-crafted to the coat by the artist himself, dissipating behind the form. Contrasting materials are further unified, such as the fusion of satin and tweed in dresses cut on the bias.

Colours native to military attire make up the collection’s palette of blacks, greys, reds and whites. Embroideries introduce rainbow colours evoking the graphics of animated digital filters.

High-polish chrome headpieces and large chrome necklaces worn on the back re-imagine traditional Dutch oorijzers, cementing the collection’s folk roots, while shattered heart pendants appear throughout. They are created in a union between crushed mirror, stones, safety pins, rings and embroideries.


LADY GAGA Wears DIESEL Eyewear Sunglasses In The Brand New Video “JOHN WAYNE”


To much critical acclaim, Lady Gaga’s extraordinary halftime show during Super Bowl LI showcased her talent for breathtaking dance moves, incredible vocals and stunning set design.

Following the worldwide success of the performance, the brand new video for “John Wayne” off of her #1 album Joanne premiered to much excitement.

The “John Wayne” video features an intense array of dynamism and impact in every single scene. During the video, Lady Gaga is wearing Diesel Eyewear sunglasses, in particular the round style DL0233, a combination of metal and injected material, bold frontal with oblique sections.

Chloé SS2017 Ad Campaign

 Chloé SS2017 advertising campaign celebrates the innate elegance of French style. A sense of carefree abandon is diffused throughout as the Chloé girls celebrate summertime friendship at the water’s edge. Lightness abounds, as the collection’s graphic silhouette and romantic details evoke femininity and freshness through bright prints, planed volumes, and textiles light as air. 

Captured in the warm glow of the afternoon sun, urban architectural elements meet portside tranquillity, forming a neutral backdrop for the season’s innocent flower prints and block-coloured separates.  The feeling of a curious, personal narrative is constructed throughout the SS2017 campaign - the first shot by British photographer Charlotte Wales for the Maison. Her images feel both pensive and spontaneous at once, as Wales artfully plays with the flare of natural light for an organic, sun-drenched ambience. Each frame offers a dynamic and intimate perspective of a day in the life of a Chloé girl, harnessing the allure of sisterhood and the spirited attitude of their universe.

Relaxed and graceful, a duo of Chloé girls from the AW2016 runway embody the Chloé spirit of elegant, natural beauty. The brand new cast features Luna Bijl and Ukrikke Hoyer, who both contribute their unique and joyful confidence to the season’s Chloé attitude. “For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions. Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence.” – Chloé Creative Director Clare Waight Keller.