mylifestylenews

2014-12-19

JULIA ROBERTS @ New Face of GIVENCHY SS2015 Ad Campaign


This season, Riccardo Tisci invites Julia Roberts, generational icon of beauty and elegance, to the Givenchy SS2015 ad campaign. As the embodiment of the Givenchy woman, Julia showcases all facets of that character with strength and eternal style. Roberts is the perfect match for Givenchy’s code of modernity. That is why Riccardo Tisci and photographers Mert & Marcus shot Julia Roberts in her most signature Givenchy pieces: she appears wearing the boxy jacket, the classic lace shirt or the woman’s tuxedo dress. This imagery channels the House’s iconic codes, setting Roberts as the perfect interpretation of Givenchy timeless beauty.


Creative Team:
Creative director: Riccardo Tisci
Talent: Julia Roberts
Photographer: Mert Alas & Marcus Piggott
Stylist: Katy England
Hair: Serge Normant
Make Up: Genevieve Herr

JOHN GALLIANO FW2014/15 Men Collection


JOHN GALLIANO FW2014/15 Men Collection themed urban race. In the Man’s competitive world is articulated and active as techniques are tailored and streamlined for this collection.


The silhouette is sculpted, textured, bonded and fit for function in track green. From burgundy through to melon and cider yellow. Midnight violet, navy and anthracite grey punctuate dawn blue to the after dark black out of living life 24/7.


The cyclist bluson, the racing coat and the big puffa in burgundy or black all with elastic down blue/melon shot bands. Flawless in function: the sprinter and the trophy blazer, the crombie and marble stripe caban highlight ergonomic design. New keyway shirts in paper-light nylons, the elastic evening shirt and neoprenes are worn with biomorphic knit leggings and jersey track pants.


Round collars to bubble v-necks, diamond for embroidered sleeves to ink blue leather bonded with matt track jersey. Collars, revers, pockets and sleeves are super imposed and technical organza laser cuts pockets and shirt bibs – the unexpected is ls luxury and luxury is key.


From the soft felt hat, smart, black navy, burgundy to the bespoke city trainer in acid coloured cros with aerodynamic sole it’s a photo finish at Galliano Homme in the competitive urban race.


MOSCHINO Perfume @ TOY


Moschino perfume <TOY> is the first fragrance by Jeremy Scott for Moschino is now available in Hong Kong. A special arrangement has been made for Moschino fans for this festive season, in which the Teddy-Bear-Fragrance is exclusively available at the four Moschino stores in Hong till 11 Jan 2015. Jeremy Scott commented : I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how its packaged".


2014-12-18

La Fondazione Honor Domenico Dolce, Stefano Gabbana & Baz Luhrmann


La Fondazione honor Domenico Dolce, Stefano Gabbana and Baz Luhrmann in the NY’s third annual gala recently. Season after season, with creativity, determination and passion, Dolce & Gabbana became top names in Italian design, and are today one of the leading international groups in the fashion and luxury goods sector. Luhrmann has become one of the world’s most recognizable creative forces through success in a diverse range of award-winning projects from film, opera, theatre, music, unique events and other mediums.


“Every year La Fondazione will award individuals in recognition of their achievements and significant contributions to the arts,” affirms Riccardo Viale, Chariman of La Fondazione NY. In addition to the evening’s honorees, the Foundation will present its annual Award for Excellence in Finance to Joseph Perella, and the Award for Excellence in Business to Gary Wassner.


The evening includes a special preview of the exhibition opening at the Museum of the Moving Image in summer 2015, “Costumes for Cinema from Tirelli Atelier”. “On this evening”, says Dante Ferretti, President of La Fondazione NY, “We are encouraging greater dialogue in the United States about Italian art and culture. For example Tirelli Atelier exhibition showcases iconic Italian craftsmanship in the world of cinema through costume design.


The costumes on display have never been exhibited before in the United States.“ Tirelli Atelier was founded in 1964 by Umberto Tirelli, and has created costumes for cult films such as Charlie and the Chocolate Factory, The Brothers Grimm, Titanic, Moulin Rouge, Robin Hood and Alice in Wonderland.


La Fondazione NY is a non-profit organization aimed at supporting young Italian artists by promoting their integration in the American cultural landscape. Similarly, La Fondazione NY supports young American artists, providing access to highly regarded training opportunities in Italy. Moreover, La Fondazione NY organizes exhibits, translation projects, audiovisual shows, conferences and other cultural events, both in Italy and in the US; highlighting the principle of cultural cooperation between the two countries.


VALENTINO @ Sala Bianca 945


VALENTINO SALA BIANCA 945 is a unique collaboration between Valentino and Fornasetti which has been developed starting from the same fascination combined with exquisite craftsmanship which at the same time appears to the viewer as effortless. This almost invisible approach to the creative gesture leads to the use of the five senses as
symbols that both Valentino and Fornasetti use to navigate the path of their utterly different vocabulary.


In this experiential exchange among two of the most iconic Italian brands of fashion and design, a “parallel vision” making a lose reference to parallel processing which is the ability of the brain to simultaneously process incoming stimuli of differing quality. This becomes most important in vision, as the brain divides what it sees into four components: color, motion, shape and depth which are the core of both Valentino and Fornasetti’s production. Viewing Valentino and Fornasetti next to each other and woven into the same pattern is a rare opportunity to understand how Italian creativity is strongly linked to the most sophisticated craftsmanship. 


Craftsmanship as a very concrete discipline in the New York project is expressed through the invention of five rooms devoted to the five senses. Each one of the them will stress the idea that no form can be experienced or enjoyed if they cannot activate all of their own five senses. A dress like a piece of design reveal itself through a total perception. The five senses are also the elements that activate memory, the essential component in both brands’ transformation and development. 


While Fashion and Design are about surface, texture and structure, none of these will be able to function in the viewers’ eye or in the user’s body if the senses don’t participate in the experience. The New York project is finally about participation, involving the viewer to become an essential element of the experiment and a witness of quality. Using as the “container” or the “packaging” for this collaboration is the amazing and iconic building by Marcel Breuer on Madison Avenue create a new dimension within the very nature of Valentino’s and Fornasetti’s production. 


The Breuer architecture with its changing scale and upside down window also challenges and enhances our sense and special experience as much Valentino and Fornasetti do. With New York as the universe they can see the Breuer building transform itself into a temporary time capsule, a spaceship where Valentino’s and Fornasetti’s journey take place looking both backwards and forwards at the same time and with a diminished intensity both ways.

ERMENEGILDO ZEGNA Couture FW2014/15 @ City & Nature Collection


ERMENEGILDO ZEGNA Couture FW2014/15 City & Nature Collection contextualising fashion. Defining its aesthetic value.Researching an absolute vision responding logically to market demands.



Historically the emotional impulse to build has always been inspired by the beauty and majesty of nature. For Zegna nature is strength, progress and research. A journey from and towards the primordial universe is shown to define the origin of the brand. Building on spring-summer’s union of industry and savoir-faire, the new autumn-winter collection celebrates natural fibers, exploring and validating Zegna’s patrimonial, historical and technological identity.


Stefano Pilati explores, tracks, confirms and combines absolute concepts by relativising their origins: merging the formal with sportswear; dark tones with light; nuances to graphisms; textures to surfaces; functionality to frivolity; natural to synthetic. Fine wool, noble cashmere and precious vicuña are worn with traditional British hunting covert fabrics; Japanese nylon; silk or wool woven with Cordura or Kevlar.


Sporty looks become elegant, formal is presented in layers of precious fabrics, defining a silhouette that seems identical yet performs in opposite ways according to construction. Another exercise in style that Stefano Pilati uses to symbolise the relative evidence of appearance, offering a luxurious outfit from a unique and “elevated” perspective.


Artisan-made boots constructed with sublime craftsmanship are modernised by the use of thermal bonding techniques. Patinated skins finish the look of an urban explorer; whose original style, classic and unregulated in its formality, emphasises the Zegna identity. A truly universal aesthetic message with a precise stylistic journey, philosophically and conceptually absolute that looks into the origins that define a new future.


The soundtrack is inspired by silence that appears to belong to the space, but it’s not. Instead a silence of spatial sounds, thanks to the work of Professor Terenzi in Acoustic Astronomy, is mixed with The Seasons Autumn Song - Op. 37b by Tchaikovsky and the sounds of contemporary urban life, symbolically represented by the absolute melodies of cities selected by Stefano Pilati; New York jazz, Shanghai traditional music and Milan opera. 


A real scientific path traced by astrophysicist Fiorella Terenzi, Professor of Astronomy at the International University of Florida, and also thanks to the collaboration of Professor Neil deGrasse Tyson, director of Hayden Planetarium at the Rose Center for Earth and Space and research associate in the department of astrophysics at the Amecian Museum of Natural History, who have formulated a set of trajectories created in unique movement that fuse the primordial universe with the Milan CityLife Palace.


2014-12-17

BVLGARI New OCTO FINISSIMO Ad Campaign


 The Bulgari Ambassador and Academy Award-winning actor Adrien Brody embodies the elegance of the Octo Finissimo in the latest Watches ad campaign. Posing with this seductive watch, the innate elegance of the actor is captured by photographer Mark Segal, as he plays on the intimacy and sophistication of Adrien Brody’s gaze, juxtaposing it with the Octo’s inner strength.



With his rare combination of talent, unique style and charismatic personality, Brody interprets the spirit and values of the Octo Finissimo featuring the extra-thin Finissimo manufactured manual winding movement. This creation is simply the signature of architectural elegance and unusual personality. Born to the marriage of Italian genius and Swiss precision, the Octo borrows the best of both worlds, forging a road between seductive power and exactitude.


Octo Finissimo Advertising Campaign will be on air from January 2015

Photographer: Mark Segal

Stylist: Alexandra Bernard

Location: Paris


TOPSHOP FW2014/15 @ Women Collection


TOPSHOP FW2014/15 Women Collection features the English Heritage and its rebellious streak, this season is all about the girl… Her attitude, her individuality... The soft girl wanting to be tough, the tomboy wanting to be pretty.


<Silhouette>
Gymslips and sports kits are in the mix with soft sexy dresses & blouses. Protective hoods, warm padding, puffa’s and trenches are oversized and feather light over slips and sheer bodices embroidered with bespoke tattoo motifs and delicate flowers.

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<Fabrics>
 Clean modern wool mix tailoring fabrics, light and enveloping mohair and tonal shearling is met with traditional weather-proofed outerwear. Snake effects, embellishment, embroidery and shiny tech fabrics bring a contrast to delicate tulle, organza and collapsed chiffons.


<Palette>
 Buttermilk, ginger, chestnut & champagne tones soften uniform greys… Forest greens remind us of the great British outdoors & flashes of royal blue and scarlet red add an unexpected clash and contrast… Prints created by the in-house design team feature tangled plats and delicate frost bitten flowers.