HUNTER launches its festival campaign with a new film, directed by fashion photographer, Jamie Morgan. The 2014 #BeAHeadliner festival campaign, set to Handel’s iconic ‘Zadok the Priest’, captures the spirit and energy of the festival fields of Britain while celebrating the typical inclement weather. Wearing pieces from the Hunter Original collection and exposing to torrential rain and high winds, the cast go through the ritual of the festival experience.The video was shot under the creative direction of Alasdhair Willis, working alongside acclaimed photographer Jamie Morgan.
The campaign showcases the iconic Original Tall Wellington, alongside key pieces from the SS2014 collection and is the first to feature the Hunter Original AW2014 ready-to-wear and accessories collection. Presenting items from the London Fashion Week runway show, the film includes the Original High Heel, Original Poncho and Original Nightfall boots.
‘Jamie was a perfect choice to collaborate with on this campaign. His ability to capture youth culture, energy and spirit made him the ideal fit for this project,’ said Alasdhair Willis on the partnership. Leveraging new social media platform Tunepics, a competition runs alongside the campaign inviting users to choose a track by their favourite headliner that best encapsulates the spirit of a festival. The recently launched Tunepics enables users to add a soundtrack to the pictures they share, via the app.