DeWitt Opens it latest flagship store in Hong Kong ELEMENTS mall by laucnhing it 2011 Baselworld Golden Afternoon watch. With the Golden Afternoon collection, DeWitt has tried to poetically and artistically retrace the different stages in the life of a woman and her changing perceptions of the world around her. With great lightness and a touch of fantasy, the Golden Afternoon collection offers a set of mirrors to the minds and hearts of women.
In his prefatory of Alice’s Adventures in Wonderland, Lewis Carroll recalls the afternoon during which he took a boat trip from Oxford to Godstow and improvised the Alice in Wonderland story to entertain the three Liddell sisters, Lorina, Alice and Edith. The dial of the Golden Afternoon is a delicate mother of pearl garden with a gentle breeze blowing across its colourful beds of flowers. Of different dimensions and tonalities, the flowers pour out of the centre and are dispatched poetically across the dial. In the background, a mother of pearl sky with discrete puffy clouds mingles with a dozen water lily diamonds to form a painting in which reflection is reality. The slightly “out of focus” effect reminds us of Julia Margaret Cameron’s photographic style, exceptionally powerful and evocative.