ANTEPRIMA SS2017 Advertising Campaign

ANTEPRIMA SS2017 Collection “Against Fragility” is inspired by Teddy Girls, the rebel youth subculture from the 1950s Post-War London. Shot in NDK Resource Shiroishi Factory located at Kawasaki, an industrial district in Japan’s Kanagawa Prefecture, the ANTEPRIMA Spring Summer 2017 campaign re-created the mood and atmosphere of factory site in North Kensington, where the historical photos of Teddy Girls were mostly shot.

As determined working-class youth, Teddy Girls embraced liberation and independence of women back in time. They pushed the boundaries of conventional women’s style and had been adopting menswear elements and outlook. As an echo with the spirit, ANTEPRIMA opted for models with edginess and strong character for this campaign.

Unique features and expressions of Japanese top model Chiharu Okunugi and up and coming model Rina Fukushi further compliment the image of Teddy Girls.

Chiharu Okunugi @chiharuokunugi 
Rina Fukushi @rinao127

Leslie Kee

Kosei Matsuda

Hair & Make Up
Katsuya Kamo

Film/Location Production
DASH Co Ltd (Japan)

Art Director
Hideki Ogino

Narciso Rodriguez Introduces New Fragrance Fleur Musc

An iconic fragrance collection continues to surprise and captivate. Introducing for her fleur musc by Narciso Rodriguez. The vibrant spirit of for her fleur musc embodies the profound sensuality of every woman. Unique yet addictive: this new and fragrance renders anew the nature of duality at the core of Narciso Rodriguez’s for her collection with a sly charm and a fiery passion.  for her fleur musc was inspired by women who project an air of independence with exquisite grace. for her fleur musc is enchanting . A generous floral bouquet with vibrant notes envelops the signature heart of musc with warmth and sensuality. The sumptuous pink flowers, enhanced by pink peppercorns, blend with the rare musc while woody amber notes - a mix of patchouli and soft amber illuminate. The result: a radiant sublime rose that stands alone. The signature bottle containing fleur musc is a vivid resounding pink, a new color for the fragrance collection. The color reflects the warmth and indomitable nature of for her fleur musc as the new fragrance adds an intriguing chapter to the always evolving for her story. for her fleur musc is the ultimate reflection of modern women. Irresistable and addictive.

“Fleur musc was born from my desire to create a fragrance with the heart of musc surrounded by warm rich pink flowers which creates a unique rose. Fleur musc represents a bold, passionate femininity; it’s a fragrance that evokes charm and grace. Fleur musc possesses the spirit of many women.” Said Narciso Rodriguez. The fragrance captures the freedom and nuance of a femininity that encompasses all; it radiates with a new vitality and conveys a sensual confidence. “Carmen possesses grace and beauty that’s both provocative and unassuming. In this new portrait, she conveys confidence effortlessly. The color reveals the vibrant spirit of this pink floral scent. It’s a more brilliant shade of pink than our signature pink for a simple reason: it reflects the woman who wears it and defines the beautiful nature of fleur musc.”


Aquascutum SS2017 Advertising Campaign

Aquascutum SS2017 Advertising Campaign pays homage to its own heritage rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Not always realised, the words ‘Aqua Scutum’ in Latin translate to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War.

Shot by photographer Ash Reynolds, who shoots Aquascutum for the third season running. This season the campaign is set in ‘Salon 1851’, a location dreamt up for the SS17 London Fashion Week presentation the brand held at One Belgravia in September last year, where models were draped over a luxurious and louche Helmut Newton-inspired set up, on plush sofas and decadent furniture. The backdrop for the campaign was built by set designer Thomas Bird who has worked for the likes of Dover Street Market, Dazed & Confused and British Vogue in building beautiful environments for fashion shoots. The giant paper flowers link to the Noboyushi Araki inspired prints featured on the womenswear garments.

Goldwell Kerasilk Introduces Kerasilk Color Cleansing Conditioner & Gentle Dry Shampoo

 The new Goldwell Kerasilk Premium hair care, launched in 2015, gave women more reasons to fall in love with their hair. The salon exclusive treatments combined with highly effective, home care products turn unmanageable, fine limp hair into perfect healthy-looking hair. Amongst the four ranges – KERASILK CONTROL, KERASILK RECONSTRUCT, KERASILK REPOWER and KERASILK COLOR, this year, joined by two new products – Kerasilk Color Cleansing Conditioner and Gentle Dry Shampoo, the Kerasilk Color home care product family is now in full! Combined with high molecular Keratin, color-caring silk and Tamanu Oil, the formulation forms a protective coat on hairs natural surface to reduce color fading, and give hair brilliant shine and a smooth feel. Inspired by a booming trend of Co-wash in the U.S., the innovative KERASILK COLOR CLEANSING CONDITIONER is all you could wish for. In just one wash, you can maintain beautifully colored hair by reducing color fade-out caused by hair care routine and its surfactants. A ritual shampoo routine can now be skipped and rely solely on conditioner as it gently cleanse and deeply moisturize your hair.

Color Cleansing Conditioner
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Gently cleanse and condition in just one step.

Directions for use:  
Apply to wet hair, massage thoroughly and rinse.

Another booming trend where appealing to younger women is the use of DRY SHAMPOOs.  KERASILK COLOR GENTLE DRY SHAMPOO, is an innovative formula is an aerosol spray that does not leave visible residues on the hair in contrast to classic powder-based dry shampoos. Hair is cleaned and refreshed without the need of water. For a clean and fresh feel to the hair and maximum colour protection for coloured hair, formula combines keratins, silk and Tamanu oil gives hair a brilliant shine and a smooth feel.

Color Gentle Dry Shampoo
Formulated with high molecular Keratin, Color-caring silk and precious Tamanu oil.
Protects hairs natural surface and reduce color fading.
Cleanses without the need of water and keeps color brilliant.

Directions for use: 
Shake well. Apply on to dry hair and comb through.


H&M Loves Coachella 2017 Collection

H&M Loves Coachella 2017 collection: Get the festival spirit with The Atomics

Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world.

This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover ‘Let’s Live For Today’ by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.

“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses have festival attitude layered over hand-drawn Coachella T’s, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt – finish the look with large gold star earrings. For the ultimate in festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.

For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut-off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.


TOD'S Icon Timeless Icon

TOD'S Icon Timeless Icon
How do you become an icon? 
A character with timeless charm, fuelled by the choices of a lifestyle that has become legendary.

The secret is the personal and precise way of being even before appearing, that becomes global, never altering its unmistakable and inimitable codes.

Images and details of the private world of Mick Jagger and Roberto Bolle, Steve Mcqueen and Sean Connery, Aaron Kwok and Tong Dawei, George Clooney and Brad Pitt, and many more unconventional men.

 A tribute to the eternal influence of icons from the past and the present – modern interpreters of a timeless lifestyle.


Chalize Theron In Saint Laurent By Anthony Vaccarello

Chalize Theron in  Saint Laurent by Anthony Vaccarello's hommage neckline buster dress with black sequins embroidery and harness belt in  black cotton and leather brushed sliver-toned metal as well as a Tuxedo Box in black plexiglass and black hardware while attending the AMFAR Hong Kong 2017 recently.

ANTEPRIMA WIREBAG Brand New “TASCA” SS2017 Collection

ANTEPRIMA WIREBAG presents the brand new “TASCA” SS2017 collection, adding a new star to the clutch-size small bag collection. Named after the Italian word of “pocket”, “TASCA” features two pockets on front and back with a new fastening feature of a delicate ball button. By combining the front and the back pocket, an extra pocket is formed in the middle tailored to fit larger size smartphones. Specially made use of extra lightweight 2mm wire also enables more elasticity and flexibility for extra storage. This multi-layer design redefines the practicality of a mini size wirebag. Comes in 5 colors paired with either light gold or light silver hardware, shoulder chain is also slightly thinner than usual to match with the overall delicacy and femininity of the design.


BALLY SS2017 Advertising Campaign

Bally collaborates with renowned model Irina Shayk and New York-based fashion photographer Gregory Harris to create a bold and energetic SS2017 Advertising Campaign.

Irina Shayk, alongside up and coming male models Kit Butler and David Trulik, are shot in a vibrant 80s-inspired mood for Bally’s latest campaign.

Think MTV, Andy Warhol’s Interview magazine, Pop Art… Shot in London in October 2016, the campaign was art directed by Franck Durand and styled by Jonathan Kaye.

The campaign breaks in key fashion and lifestyles titles globally from March, alongside a robust digital and social media strategy.

KIEHL'S New Butterstick Lip Treatments

Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category.  Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in  both clear and sheer hues, to hydrate and protect lips with SPF 25 protection. Kiehl’s Butterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrum SPF 25 sunscreen, providing essential protection from UV rays. The stick format and soft-touch packaging provide a polished look and easy application that gently glides on lips to offer up to 12 hours of hydration.


Regency Palace Amman Hotel @ A Rustic Charm In Amman Jordan

History and culture are prominently rich in the Kingdom of Jordan, such a tourism treasure box with so much to discover. With lots of the unknown to explore, The Oriental Lounge in Regency Palace Amman Hotel is one of the lesser known highlights even to the locals that still conserves its unique and exotic charm and is well worth the trip to experience while visiting Amman. mylifestylenews writes.

Besides the magnificent world heritage site, Petra – thanks to Steven Spielberg’s Indiana Jones movie - and the magical Dead Sea 405 metres below sea level that no matter how hard you try to sink yet you still float like a balloon, what lies in the Kingdom of Jordan is pretty much unknown to many, especially the Far East travelers. Even those self claimed adventure travelers may still not have stepped foot in this exuberant country.

Jordanians are some of the most hospitable people on earth, many may have mistaken them for their desolate and cheerless personality. It is indeed on the contrary and you will find the warmth and the kindness in them, you’ll be shown their willingness of sharing.  We met up with the hotel owner Mr. Firas Swalha aka the CEO and the second generation family member that runs the hotel operation of the Regency Palace Amman.

Checking into hotels in Amman, you may somehow have to lower your star-rating standard even with some international hotel brands on the reviews or as advertised. But, if they have the know-how to extend the hospitality and make your stay a memorable one, they nail it. “Tourism may not be as encouraging the past few years and hence, we need various forms of support to keep this going” Mr. Swalha commented.

Being brought up in Madaba – the ancient town of Jordan located southwest of the capital Amman and known for its 6th century mosaic map of the Holy Land in the Greek Orthodox Church of St. George and furthering his education in a Hotel school in Switzerland (where his next generation’s successor is now also following his footsteps), Mr. Swalha took over the hotel operation from his well-groomed father (who we bumped into during lunch with his wife iin Al Madafa restaurant that serves extravagant buffet).

The Madaba mosiac city map are clearly seen in the lobby of the Regency Palace Amman hotel

“The hotel is old and we are still finding ways to upgrade and bring it to the next level while keeping some of the old character and charm. The recent add on was The Oriental Lounge. We bought a house that was originally built in the early 1900’s, the genuine restored old Damascus room that once originally decorated the reception hall of an opulent Syrian residence.

The Oriental Lounge during the day with natural sunlight brighten the up the cozy room

At night, the Oriental lounge 's mood changes to a more elegant and sophisticated ambience

We dismantled the interior crafted wood piece by piece and numbered them in sequence and brought it to the hotel and transformed it into this colorful lounge. It took us nine long months to install the entire fit-out referencing the authentic Arabic interiors with vibrant and colorful cushions, dramatic details of color juxtaposing the remixed oriental music played in the lounge. Plus the adjacent Shisha terrace is perfect on cool nights during summer. ” Says Mr. Swalha with utmost passion.

Make time your own to embrace such an architectural gem as you will easily let time slip away and marvel at its complex craftsmanship in this gorgeous and cozy little lounge which was originally the old entrance of the hotel.

The Oriental Lounge is one of the best places to chill and to admire the interior brought back to life from the early 1900s

The nostalgic checked marble floored at Le Piano Lounge also serves as the lobby lounge and offers live piano melodies by the resident pianist just right outside at the doorway of The Oriental Lounge.

The classy Marble floor brings back some good old memories from the 1920's

Moving in further, there is the masculine Ernesto Cigar Club furnished with rich English leather club seats, refined wood paneling and charming original art pieces.

The Enersto Cigar Club aka The Gentlemen's Club

The Ernesto Cigar Club is named after the legendary Ernesto Che Guevara for its quintessential indulgence for all cigar aficionados

Ernesto Che Guevara portrait is highly hung in the Ernesto Cigar Club

English leather club seats are plenty to accommodate more cigar aficionados especially in the evening

We loved the hotel ceiling foyer with elegant high pillars, adding the majestic feel with the old marble flooring. A huge piece of Madaba’s town highlights in a Mosaic map installed on the wall is reminiscent of what their home town has to offer and shows how proud the Swalha family would love to share with the guests.

Our room may be a little tired yet the complimentary in room high speed internet access is another plus. We love the Oriental porcelain lamp stand that adds further enhancement to this yesteryears’ décor inspired by a palette of tones and colors that heighten classic ersatz. The heater was switched on while we entered the room which is not necessary in February despite winter could go gown below 10c at some point. Light crisp fresh air flows in while the oversized window opens and overlooking the dramatic houses gradually filling up the hilly city of Amman and upcoming Abdali downtown area.

The Regency Palace Amman is located in the prestigious and commercial district of Shmeisani and steps away from the Royal Cultural Centre and Sports City.

Amman offers an extensive range of restaurants.While the options are varied and international, you are encouraged to try some of the diverse and delicious local and traditional food. Others influence the neighborhood countries like the Middle Eastern food, Indian spices recipe as well as the far east of the Orient. Thanks to the trading route in the past, such a melting pot of gastronomy gathered here and spread far and wide ever since.

Jordanian cuisine combines Bedouin traditions - nomadic Arabs from the desert - with the culinary masterpieces of numerous mighty civilizations and hence you won’t want to miss out the Kan Zamaan Restaurant nestled on an old Jordanian village within the stone walls of an 19th century settlement – Arabic for once upon a time. This distinguished heritage Ottoman era estate perfectly incorporates its golden past into the modern, offering unique, fine, authentic Oriental and local cuisine. Only a twenty minutes ride, you will be surrounded by another wonders of the Jordanians’ hospitality.

If you need a pre-dinner drink or after dinner digestive, head down to The Trader Vic’s Restaurant & Lounge to savor the Polynesian island flavors complimented by salsa entertainment performed by some energetic Cuban.

Unfortunately during our visit in the winter months, the outdoor roof top infinity swimming pool was closed and only re-opens in the summer months. Soaring high on the 21st floor, this infinity swimming pool is accompanied by the chic open air U Roof Lounge with hip rooftop sundeck that is set against one of the best views in Amman for you to enjoy the spectacular sunset.

This is where the fashionable locals and alike mingle while sipping the house signature cocktails. Sooth your body and swim in style in another temperature controlled indoor pool one floor below the U Roof Lounge flooded with natural day light and boosting amazing views Amman has to offer.

The heated indoor pool

The Spirit of travel will let you discover the unknown especially to a destination that is totally new to you. Feel free to explore the exotic land of possibilities in Jordan, as are most well greeted Ahalan Wa-Sahalan by the local that means Welcome to Jordan. We’re glad that we were here.

Tried & Tested:
Location: 4.5/5
Design & Decor: 4/5
Room Amenities: 3.5/5
Food & Beverages: 5/5
Housekeeping: 3.5/5
Service: 4/5
Value For Money: 4/5
Experience: 4/5

 The Oriental Lounge

 Queen Aliaa Street
Amman Jordan
Tel: +962 6560 7000

Reviews are based on actual day of visit and experience. mylifestylenews reserves the right of final decision in case of any disputes. All images are photographed by mylifestylenews team without any photoshop enhancement and are the property owned by mylifestylenews unless otherwise stated.