Links of London
SS2017 Advertising Campaign
The SS2017 campaign sees a new photographic approach, capturing a natural & confident attitude, and the warmth & unexpected poses & expressions of our models. The jewellery becomes the hero with clever and interesting close crops in the simple studio setting enhanced with British styling and props.
For this fresh way of shooting, leading British photographer David Oldham is chosen to shoot this campiagn, who is renowned for this style of photography. Iconic Links of London collections are featured in the new campaign such as long-time favourite Sweetie which looks appealing when enhanced with keepsakes, plus the recently introduced Sweetheart Collection which is adorned with contrasting precious metal or sparkling white topaz.
The Diamond Essentials Round Collection is becoming a firm favourite that dazzles and delights, and is discreet enough to be worn during the day and can be layered for a night out.
Bracelets are ever popular at Links and we have photographed the Amulet Cuff which is a new contemporary way to wear charms that encourages enduring sentiments and meaningful keepsakes. The delicate new chain design Amulet carabiner necklace is an invitation to tell your own story by adding charms close to your heart.