Diane von Furstenberg opens a new storefront in Hong Kong’s prestigious Harbour City shopping mall recently. The new store at Shop 2333 is the latest adaptation of the new DVF store design concept.
The 1500 square foot location features pressed ceramic glazed tiles which gracefully compliment the emerald velvet sofa and cerulean rug. Greeted with a lightbox featuring the latest campaign imagery from the brand, the façade is a freshly sprayed raw plaster with white powder coated steel.
Round colored plinths add an element of softness and femininity and will change to tie in with the seasonal collections. Oversized banana leaf plants will be featured throughout the shop as a nod to Diane’s love for nature and the outdoors.
The shop will offer the full range of Diane von Furstenberg ready-to-wear, and a selection of accessories including handbags, shoes, belts and scarves.