Longchamp AW2019 Advertising Campaign
Longchamp AW2019 advertising campaign reprises the globetrotting spirit of the season’s collection, entitled “La Voyageuse”, which was shown at New York Fashion Week in February. “La Voyageuse is a woman who loves to travel, who is always on the move, and who feels a real thrill as she prepares to set off. It was that state of mind I wanted to explore. For me, it was more important than the destination.” Creative Director Sophie Delafontaine comments.
Who better to epitomise Longchamp’s modern globetrotter than the jet-setting Kendall Jenner? In her third campaign for the House, the American supermodel is hotographed by Mikael Jansson and styled by Marie-Amélie Sauvé. Alongside the season’s ready-to-wear with its subtle Seventies’ vibe – fluid tie-neck blouses, flirty mini-skirts and flashes of leopard print – the campaign spotlights Longchamp’s new star bag. Appropriately named La Voyageuse, it was inspired by vintage vanity cases, and evokes both elegant travel and the famed versatility of Longchamp designs. The print ads feature the bag in an array of desirable variations, including glossy black patent and bold red leather debossed with the House’s new LGP monogram, which premiered at the New York fashion show.