JIMMY CHOO Presents The Asia Exclusive ROMY Collection
Jimmy Choo showcase a refresh 2018 made-to order and bridal collection pop-up store at Elementsn Hong Kong by introducing new styles and fabrications. Preserving the heritage of Jimmy Choo staying true to the brand’s roots as a small atelier the Made-to-Order service invites customers to create their dream shoe or bag from a curated suite of signature styles that can be custom made in a myriad of colours, textures and finishes. The Made-to-Order service combines quintessential Italian craftsmanship, luxurious materials and bespoke touches for the final word in personalisation.
Something Blue. It derives from the Old English rhyme, "Something Old, Something New, Something Borrowed, Something Blue, A Sixpence in your Shoe" which names the four good-luck objects (plus a sixpence to bring prosperity) This also stands for love, purity and fidelity - three key qualities for a solid marriage.
“Throughout the years at Jimmy Choo, we set out to maintain the same level of personalised service and attention to detail as when we were crafting shoes one pair at a time, for one client at a time. Bringing this Made-to-Order service directly to our customers makes it possible for the Jimmy Choo woman to have a bespoke pair of Jimmy Choo shoes.” Sandra Choi, Creative Director.
In celebration of the bridal pop up exhibition at Elements, Jimmy Choo introduces an array of new colours for its iconic pointy toe stiletto ROMY in navy, red, dusty rose, gold and prussian satin accented by a crystal tiara piece at the vamp. This Asia exclusive collection will be solely available at the Jimmy Choo Elements boutique from now on to 14th December 2018.