CALVIN KLEIN Introduces ck one summer
Adventure is calling.
Take to the open road.
Capture every moment.
ck one summer
Shot by YouTube personality, multi-disciplined creative, The New York Times best-selling author and LGBTQ+ advocate Connor Franta, the ck one summer advertising campaign is a tribute to adventurous youth and bold spirit. The campaign is a visually stunning collage of inspiring images from Connor’s summertime road trip featuring elements of summer, youth, landscapes, and architecture that embody the values of ck one summer. Capturing the adventurous spirit of youth and translates it into a vibrant citrus, fruity scent, the fragrance opens with a burst of sparkling lime mojito that mingles with sweet and succulent guava at the heart, releasing a rush of dewy freshness. At the base, crisp cedarwood adds a glowing warmth to the scent evoking the feeling of a setting sun after a day of adventures.
The iconic ck one summer bottle captures the vibrancy of a summer sky with a bright and bold color thematic. The glass flacon is refashioned in a deep turquoise hue with a centered white logo for a contrasting pop. Complementary to the bottle, the outer packaging mirrors the dynamic turquoise shade of the glass and features embossed logo detailing for an elevated finish. The packaging also comes with summer-inspired stickers featuring images from the advertising campaign, allowing the consumer to customize their ck one summer bottle with scenic decals of palm trees and coast lines.
Fresh fruity citrus