Emporio Armani SS2018 campaign is impactful and with a new concept, the shots feature a gallery of people of different ages, with different jobs and from different parts of the world. Designed as a hub of ideas, clothes and accessories, Emporio Armani expresses its original spirit today more than ever. The campaign itself is a type of hub too – men and women present themselves candidly and confidently, and show that they make their own choices in life and in the way they dress, with a spontaneous and insightful approach.
The real star is their attitude, their way of being: independent and free in their interpretation of different styles, from formal to sporty to fashionable, each according to their own personality.
The uniqueness of every character portrayed is expressed in a brief, ironic, personal description. The campaign is united by one common slogan: Everyone has a different story…and everyone wears Emporio Armani. Emporio Armani is the link between the people featured, and a symbol of belonging.
The subjects of the photos were selected through street casting in Italy and in major European cities. The shots, fresh and instinctive, were all taken in Milan by young photographers Ben Weller, Mark Peckmezian and Pawel Pysz.