VERSACE Presents Versace Eros Flame New Men's Fragrance

VERSACE presents the Versace Eros Flame the new men's fragrance, strikes you right through the heart. It bears an important message for new generations about the dignity of love and the power of diversity. The fragrance for a strong, passionate, self-confident man who is deeply in touch with his emotions. He simultaneously perceives present feelings and savours the eternal scent of true love, transporting us from the real world to a mythological universe, the home of heroes who transform their imperfections into strengths. “The spark of true love is the dream that each of us pursues. True love captures the soul, body, and mind and never lets you go. It takes your breath away because without your beloved, you no longer feel complete. True love consumes everything in an eternal flame of passion.” - Donatella Versace.

The Bottle design is fiery red, intense and masculine, to unequivocally recall the passion of love. The Medusa at the center of the bottle and the Greek key motif place the fragrance at the heart of the Versace universe and are the mythological custodians of its precious content. Standing out at the center, in gold, is: VERSACE EROS FLAME. The Medusa, a recurrent iconic symbol of Versace, is a precious jewel-like seal fused in gold on the cap, representing a power that surpasses the confines of time. The box echoes the distinctive elements of the bottle: the Medusa and Greek key motif give the vibrant fiery red background an unmistakably masculine touch. The fragrance is cold and hot, sweet and spicy and light and shadow. The olfactory notes of Versace Eros Flame are characterised by strong contrasts in which the most noble and elegant ingredients enrich and enhance one another. The head notes are particularly vivacious. Fresh, juicy Italian hesperidic fruits such as lemon, tangerine and bitter orange are warmed with notes of black pepper from Madagascar and enveloped in aromatic wild rosemary. Through an olfactory wave of pepperwood, geranium and rose facets, we reach the base notes where precious woods such as Texas cedar, patchouli coeur, Haitian vetiver, mountain oak moss accord and sandalwood subtly blend to create a soft and sensuous roundness with the tonka bean that perfectly intermingles with vanilla. Versace Eros Flame is a persistent and enveloping fragrance that is simultaneously virile, an ode to passion and a celebration of sensuous rapture.

Olfactive Family:
Hesperidic - Amber - Woody
Chinotto Accord
Wild Mountain Rosemary
Patchouli Coeur
Haitian Vetiver
Black Pepper from Madagascar

The images of the advertising campaign go straight to the heart and encourage an important change in the classic perception of beauty, rewriting the story of Eros in a new and unprecedented edition focused on the theme of diversity. The new image of Versace Eros Flame, in fact, proposes a modern interpretation of Canova's iconic "Amore and Psyche" sculpture, where a man embraces a woman played by the beautiful Gigi Hadid. In this modern campaign, the story still encapsulates a mythological mood. It represents sudden love, that lasting moment of a fleeting glimpse that is already a thing of the past. The perspective of the shot allows us to focus on the sensuality of the strong, masculine physique against the pale silhouette of the woman, both lying on a Versace throw. The commercial offers us a vision of the laboratory of Versace Eros Flame. The fragrance seems created by small tear-like drops of various essences. They are tears of love from a story that has lasted thousands of years and is tied to Psyche's desire.

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