Versace x Dua Lipa AW2021 Advertising Campaign photographed by renowned duo Mert Alas and Marcus Piggott. Taking cues from the Milan Fashion Week digital show, the series highlights the brand’s new code: La Greca. Designed as a 3D print with sharp angles and bold color palettes, La Greca is a reinterpretation of Versace’s iconic Greek Key motif which has been part of the brand’s DNA since it was introduced in 1988.
A series of vibrant videos capture the uplifting personality and universally loved spirit of the pop icon. With a natural affinity for movement and a fearless attitude, Dua enters Donatella Versace’s La Greca labyrinth: a moving digital set inspired by the brand’s runway maze. The campaign also presents the new La Greca Signature tote bag, a modular design that can be added to and customized with smaller pouches and keychains. Menswear designs adopt the new signature pattern too, with layered knitwear, sharp suiting and bold accessories.
Chief Creative Officer:
Campaign Creative Director:
Mert Alas & Marcus Piggott
Piergiorgio Del Moro