mylifestylenews

2014-07-17

CLUB MONACO Launches Annual Beach Collection In Style



CLUB MONACO launches annual beach collection in style. The brand touts the path of inspiration with a pop up cinema at the beach. The SS2014 collection inspired by the sights, sounds and culture of the Yucatan Peninsula. Shot throughout this magical region, the images capture the colorful life found along the beaches of Tulum, the jungle of Coba, the local town of Valladolid, and the tropical Hacienda San Jose.

 

Coqui Coqui for Club Monaco features an array of dresses, scarves, and woven bags–inspired by the traditional rebozo loom woven fabric together with the influences of the effortless ease of Yucatan style. Accessories reflect the relaxed, artisanal culture, which is steeped in tradition and heritage. Each piece is handmade by the people of Mexico and inspired by the laidback mentality of both Hacienda Montaecristo and Coqui Coqui which embodies a relaxed point-of-view in living as well as dressing.


To celebrate this launch in Hong Kong the brand created an experiential event featuring an array of tastemakers showcasing their inspirational journeys. Featuring writer, producer, photographer and a fashion lifestyle influencer, the event featured a unique cinema experience from the “Cities of Love” series. The event was held atstylish beachside restaurant Cococabana under the starry skies of Shek O beach, with breath taking views of the South China Sea, surrounded by the hills of the country park.



The group of taste makers selected by Club Monaco is comprised of frequent global travelers whose experiences resonate with one of the five pillars of Club Monaco Culture Club and the brand’s mantra of “get inspired by what inspires us”. All of them, from Club Monaco’s own designers Caroline Belhumeur, Senior Vice President of Women’s Design and Aaron Levine, Vice President of Men’s Design to Matthieu Belin, a French fashion photographer; Geneva Vanderzeil, founder and author of “A Pair & A Spare” blog; Piera Chen, writer for Lonely Planet Hong Kong and China Guides; and Emmanuel Benbihy, are all avid travelers producing creative work inspired by their travel experiences.
Emmanuel Benbihy, is the producer, writer and director of both movies shown during the event, <Paris, je t'aime> and <New York, I Love You>. The films center on iconic cities and the stories of love weaved into the lives of those who live there.


To launch the journey with a sense of style, vintage camper vans were arranged with chauffeurs to take guests between the venue and the city center. Live music, songs selected by tastemakers to represent the music they listen to while on the road, as well as a delectable range of Mexican-themed food and beverages for their enjoyment during the event and movies. Aside from the array of carefully prepared food, sweet icy treats with flavors that evoke memories of inspired journeys were also served, further accentuating the theme of Travel as it helped guests to enter the mindset of an exotic getaway.


The Pop Up Travel Gallery which will be displayed at Club Monaco stores in Hong Kong. Each invite was, embedded with a QR code that leads to a Spotify playlist featuring music played by the live band on the beach. The Pop Up Travel Gallery will showcase travel-inspired photos contributed by the globetrotting tastemakers, alongside an fully-voiced audio tour with headsets to walk guests through the exhibits.


 “Our approach to beach is always with a clean, bohemian vibe in a whitened palette,” said Caroline Belhumeur, head of women’s design at Club Monaco. “A member of the design team had recently returned from Mexico and bought some beautiful embroidered pieces. We loved the idea of taking inspiration from this and applying it to our concept.” Additionally, Francesca Bonato, wife of the face of Club Monaco’s Spring Campaign, Nicolas Malleville and co-owner of Coqui Coqui hotels has created a capsule collection. Together, they made an exclusive collection of accessories, perfumes and garments at select Club Monaco stores.