Ermenegildo Zegna announces an international film collaboration with acclaimed film director Park Chan-wook. The movie will feature 3 episodes plus the finale. Each episode will be released online throughout September and October of 2014. The finale will premiere during the closing event of the Shanghai Fashion Week on October 22, 2014.
The project is a creative collaboration between Park and Stefano Pilati. It showcases the Italian maison’s new style and fashion forwardness, which caters to The New Leadership Generation.
Entitled <A Rose Reborn>, the film is directed by award winning South Korean director Park Chan-wook (“Oldboy”, “Stoker” among the others), known for his unique storytelling, symbolism and visual sensibility. The script was penned by Park, Japanese script writer Ayako Fujitani (“Ritual”, “The Doors”) and Korean script writer Chung Chung-hoon (“Slow Slow Quick Quick”). The film also features two international celebrities, Asian actor Daniel Wu (“Blood Brothers”, “Overheard”) and British actor Jack Huston (“American Hustle”, “Boardwalk Empire”). Other international collaborators include British composer Clint Mansell (“Black Swan”, “Requiem for a Dream”) and Argentinean cinematographer Natasha Braier (“The Milk of Sorrow”, “The Rover”).
The collaboration between Ermenegildo Zegna and director Park Chan-wook, for whom this film represents his debut in the world of fashion, was suggested by renowned director and producer Luca Guadagnino, head of Frenesy Film, a creative boutique and production company, who recognized the potential synergy between the two and also produced the film. After decades of presence in the Chinese market, Ermenegildo Zegna recounts a journey rich in style and values, producing a contemporary document for the new generation of leaders who hope for a better world by looking at the world around them and ultimately at themselves.