mylifestylenews

2014-07-16

HUBLOT Loves Football Exhibition


Hublot - The Official Timekeeper and Official Watch of FIFA World Cup 2014 held a four-day exhibition at the Atrium of IFC Mall recently. Hublot brought the World Cup heat to all leading cities worldwide. For the game-changer of this year’s revelry, Hublot teamed up with world-renowned football legends, brand ambassadors and friends in a campaign shot by Swiss photographer Fred Merz, starring Hublot FIFA World Cup Brazil™ brand ambassador Pelé, legendary coaches Marcello Lippi, José Mourinho, Luiz Felipe Scolari and Roy Hodgson, leading football clubs Juventus, Paris Saint-Germain and Bayern Munich.


Hublot’s ‘Art of Fusion’ comes alive in form of the distinctive exhibition space featuring football patterned walls by the renowned Brazilian artist Romero Britto and a ceiling that reveals Hublot’s logo when looked from atop. The jet-black ‘football-sphere’ is highlighted by a gigantic signature football and ‘Swiss Cow’ sculptures emblematic of Hublot’sports passion and status as a leading Swiss watchmaker. A series of portraits starring the football legends and watches including the Official Watch of FIFA World Cup™ 2014 are meeting football and watch enthusiasts convey the story about Hublot’s love for football and a series of films are in store to marvel visitors with the art of watchmaking.

  

The rare showcase of official jerseys of Brazil National Team and Paris Saint-Germain, respectively bearing signatures of Pelé and all players of PSG. The video narrating the story between Hublot and speed-chasing Ferrari reflects the diverse sports interests of the Swiss watchmaker.


Since 2006, Hublot has been the first luxury brand to support football. The luxury Swiss watchmaker is engaged in numerous collaborations with organisations and clubs sharing the passion for action, which has honoured Hublot the glorious titles of the Official Watch of Euro 2012, the Official Timekeeper and Official Watch of FIFA World Cup™ 2010, as well as important collaborator to outstanding clubs including Bayern Munich in Germany, Juventus in Italy, Ajax in the Netherlands, Paris Saint-Germain and Guangzhou Evergrande in China which joined the fleet in 2014. Celebrating its bond with the on-going FIFA World Cup™, Hublot was appointed football legend Pelé as the Hublot FIFA World Cup Brazil™ brand ambassador.