mylifestylenews

2014-07-22

FENDI & Safilo Celebrates The Launch of The New Eyewear Collection in Cannes


FENDI and Safilo celebrates the launch of the new Eyewear Collection in Cannes with an exclusive cocktail party on the rooftop of one of the iconic place in Cannes, the Club Costes by Albane, the famous and fashionable club located in the middle of the renowned Croisette. The party was held by the pool of the beautiful terrace with a breathtaking view on the Cannes skyline whose ambient has been  furnished by FENDI Casa, really in line with the FENDI DNA codes.


An engaging performance by Canadian singer Kiesza, offering to the guests the opportunity to enjoy the cool vibes of the talent, who recently released the acclaimed song Hideaway. Kiesza was also the protagonist of a “secret” video to present the Color Block Sunglasses Collection whose backstage was shown as a worldwide preview during the event.


The party animated by a startling and spirited “Eyewear Bar”: the guests, in a very captivating and playful atmosphere, will be able to take and wear the FENDI Sunglasses and be shot,  at the rhythm of music of the DJ Pierre Sarkozy, in an over lighted photo call.


Many international celebrities, socialites and friends of the house attended the event and had the opportunity to discover the new Color Block SS2014 sunglasses collection, dedicated to the contemporary, unequivocally feminine woman.


The new FENDI Eyewear Collection includes sophisticated models featuring unique shapes and iconic detailing, such as the FENDI monogram, the legendary striped “Pequin” motif and the celebrated 2Jours decoration.


 Skillful manufacturing techniques enhance the new glasses’ premium quality materials, such as Optyl and exclusive acetate, celebrating the House’s perfect savoir-faire and timeless elegance.