Steve Madden opens Asia’s first digitized flagship at ifc mall in Hong Kong recently. With pop of creative surprises and colors in store, the new flagship is an electrifying play on the brand’s cool personality to offer an engaging shopping experience, where must-have objects of desire are deliciously displayed. To celebrate its grand opening, the ifc concept store will feature exclusively the limited edition Graffiti slip-on. The 1,000 square-feet store will rock the spot with a wealth of the most sought-after styles by Steve Madden, some of which are crossover collectibles. Platforms, sandals, ankle boots, flats and slip-on casuals are among the highlights of the season.
The eclectic collection jumps off the wall in a customized space that makes a shout-out to the rock-inspired street vibes of New York. The store is hemmed in on all sides by the imagery of the Big Apple’s subway map. The vibrant atmosphere is offset by quiet, rustic materials such as raw wood and stone bricks. The result is a modernized interplay of Urban Art elements punctuated by versatile retro chairs and vintage chandeliers, which designed by famous British designer, Ronan & Erwan Bouroullec.
The heat is on with the innovative 3D Virtual Animated Mannequin with real-life facial expressions. Besides popsicle-cool styles we’ve also got you covered in free Wi-Fi connection and iPads frenzy, throwing in an integrated, hyper-personalized shopping experience as you soak up Steve Madden’s hottest tips and share them via Facebook, Instagram and other social media while purchasing your favorite footwear and accessories in the beat handpicked by Steve Madden.