CRUCIANI C “Red Bow” Bracelet Joins UNAIDS’ Battle Against HIV & AIDS

In 2013, 35.5 million people around the world were affected by HIV and 780,000 between 15 and 24 were tested seropositive. These alarming data shocked the public and continues to cause debate. Cruciani C’s deep sensibility over social issues has led it to focus on many charity projects, for which its famous bracelets have become icons. The Umbria-based maison is showing its support. On 20th July, on the occasion of the World AIDS Conference in Melbourne, Cruciani put its famous red bow around the wrists of the global public in support of UNAIDS’ work. Anyone can now become a part of this research campaign and take up the cause against HIV and AIDS. UNAIDS has played a very important role in promoting the drive to eliminate transmission of AIDS from mothers to their children. There have been excellent results, with such cases dropping over 60% since 2005. However, there are still around 190,000 children born every year with HIV, mostly in Africa. Cruciani C will be using part of the proceeds from the sales of its Red Bow bracelet to support these projects. Numerous celebrities have already joined the cause and are now wearing the bracelet, including Princess Stephanie of Monaco, Chelsea player David Luiz and Roma forward Gervinho. The Red Bow bracelet is available online at