Pedder Red collaborates with Hong Kong-based artist and Creative Director Marta Grossi for its SS2014 collection themed Banana Graffiti. The new season campaign features five advertising images that highlight five iconic shoes.
With a cult following of her recent edible "Banana Graffiti" Project, where she hand-customized a banana a day and snapped each art piece on her iphone 5 before eating it, Grossi mixes a pop-art aesthetic with her modern pop-culture environment and quirky humor.
Each season, Pedder Red collaborates with a upcoming creative talent, to showcase their work, create the latest campaign and ultimately boost their exposure to a wider audience and media.
"I customize my banana at night, then I eat my banana for breakfast the next day. This is a temporary canvas and I love to prove that inspiration is everywhere.". Says Grossi.