BVLGARI unveiled the new MVSA High Jewellery creations in the presence of its muse Carla Bruni during Paris Haute Couture and this year the event was held at the sophisticated restaurant Apicius. VIPs, international fashion editors and trendsetters discovered the new collection during a model show in a refined and intimate atmosphere.
The Academy Award winner Jared Leto, Eric Bana, Luke Evans, Alexander Ludwig, HRH the Princess of Venice, Clotilde Courau, HSH the Princess Lilly zu Sayn Wittgenstein Berleburg, Poppy Delevigne, Nina Dobrev, Jon Kortajarena, Qin Shu Pei, Yao Xingtong, Bao Bao Wan, Zachary Quinto, Arizona Muse, Miles McMillan, David Jarre, Elisabeth von Thurn und Taxis, Naty Abascal, Tommy Dunn, Johannes Huebl, Caroline Sieber and Olivia Palermo were amongst guests. MVSA jewellery creations are an eclectic mosaic playing on the beauty of the stone. A modern collection of strong colours combinations, unusual shapes, dramatic volumes as well as extraordinary manufacture, they are characterized by a timeless beauty as were the muses, the daughters of the Greek gods that inspired them.
Reinventing the myth, Bulgari’s contemporary muse is embodied by Carla Bruni-Sarkozy. She is a muse representing the women of her era, with multiple facets to her bold personality. She is sensual and mysterious, her many talents lead her to live many lives. She possesses a multi-faceted femininity that plays with archetypes through jewellery. Bulgari has captured the special, ineffable aura of this daring and talented woman in the new advertising campaign that will be on air starting from September. After discovering the new MVSA High-Jewellery creations and a preview of the new DIVA medium-high collection, guests were invited to enjoy the cocktail dînatoire and an enthralling set by Marjorie Gubelmann aka DJ Mad Marj.