2013-06-04

The 10th BMW Art Car by César Manrique

The 10th BMW Art Car by César Manrique was unveiled at the Art Basel in Hong Kong recently and showcased for four consecutive days giving art lovers the most brilliant viewing experience through its bright colours and bold stripes. The BMW Group has supported art and cultural projects worldwide for over 40 years. Following  the success of ART HK 2011 and 2012, which featured the 17th BMW Art Car designed by Jeff  Koons and the 4th BMW Art Car by Andy Warhol.
The 10th BMW Art Car designed  by the Spanish artistic genius César Manrique in 1990, the car was painted with bright colours  and bold stripes. César Manrique’s work combines automotive innovation with natural  elements and colours, ensuring an inspirational viewing experience for the public.
For more than 40 years, the BMW Group has initiated and engaged in over 100 cultural 
partnerships around the world. The company is committed to supporting the development of 
modern and contemporary art, jazz and classical music as well as architecture and design. In 
1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the 
foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy 
Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko 
have cooperated with BMW.
The company has also commissioned famous architects and  companies such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important  corporate buildings and plants. In 2011, the BMW Guggenheim Lab, a global initiative of the  Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group  celebrated its world premiere in New York. The BMW Group takes absolute creative freedom in  the cultural activities it is involved in this is just as essential for groundbreaking artistic work  as it is for major innovations in a successful business. 


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