2013-06-14

Shanghai Tang X MOOR’S @ Limited Edition Luxe Stand-Up Paddle Board

Shanghai Tang celebrate the SS2013 collection of Summer Bright and the expansion of their flagship store at Pacific Place,  Armele Barbier, Shanghai Tang Menswear designer has created a Limited Edition Luxe Stand-up Paddle Board (SUP Board) in collaboration with MOOR’S Surfboards and held a cocktail party recently.
The Shanghai Tang X MOOR’S SUP Board is made of bamboo epoxy and the Paddle is in carbon performance material, hand-shaped as a 10 feet longboard perfect for riding the waves in summer.
A SUP Board is more flat and wider than regular surfboards which allows riders to be more stable and to perform easy moves that both experienced surfers or beginners can have fun with this summer. Stand-up paddle surfing is usually performed in open ocean with the participant paddling and surfing unbroken swells to cross between island or journey from one coastal to another.
Shanghai Tang X MOOR’S collaboration is pairing the “know-how” of an emerging dynamic surf brand making top edge surfboards and surf accessories with elegance and sophistication of dark wood and Shanghai Tang’s iconic bright orange colour accent. The logos are discreetly facing water while the top deck features Shanghai Tang’s “福 Fu” stamp, meaning good fortune or happiness in Chinese.
 MOOR’S is a dynamic surf brand making top edge surf boards and accessories. It is a team of international pro-free surf riders and shapers working together. It has its origin in Morocco, the Moorish land where amazing long stretches of beach and waves are attracting surfers from all around the world. MOOR’S is using for its surfboards manufacturing: Bamboo Technologies and Tuff Cell-Flexlite technologies, the best mix of combination materials and process.

* Special Thanks to www.zoolook.me for the invitation & arrangement.

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