FENDI introduces the new fendi.com for your to browse fashionably by bringing an emotional journey, brimming with sensations and contents. It is immersive, modern and sophisticated. The new fendi.com is dynamic, intuitive and easy-to-navigate, the new site slides horizontally, inspired by a walk- through in an art gallery. Framed by Fendi's newest shade of signature yellow, it celebrates the house's icons and values, its protagonists, the superior craftsmanship, erstwhile traditions, innovative designs, sneak previews and the latest projects through a flurry of exclusive contents, interviews and special images.
Translated into 5 languages, the new fendi.com boasts the launch of the new Fendi Roma logo and developed with HTML5 technology and is available on all devices with a customized Mobile version. The HOMEPAGE and look book images are "alive", always in motion and moody, thanks to the special lighting and fading effects. An emotional video, updated every month, serves as the backdrop to the landing page, a further testament of how this dynamic house, steeped in tradition, constantly seeks novelty and experimentation.
What's new to be the first to indulge with the latest projects - new openings, exhibitions dedicated to the house collaborations and behind-the-scenes snippets of the latest advertising campaigns. Besides, there are the latest collections to be discovered - Women, Men, Kids, Perfumes, Casa. A dynamic and interactive way to leaf through the loo-books, to view the fashion shows and savor the details that highlight each garment and accessory.
The magic of FENDI exalts the magic and the uniqueness of Fendi. A story that starts with its inception in 1925 with a short film an exclusive archival images. A Video Room that houses the most significant video projects. New ongoing content too celebrate the creative genius of Karl Lafgerfeld and Silvia Venturini Fendi, Fendi;s ties with design, with Rome, with cinema and with the higesht expression of Italian artisanal tradition. Not forgetting the new and improved Store Locator dispatches details information and images of the Fendi boutiques worldwide.
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