Vivienne Westwood @ AW2013/14 Ad Campaign

Vivienne Westwood AW2013/14 advertising campaign was inspired by this season’s Gold Label collection which drew influences from the 4 corners- historical and ethnic, structure and ‘flou’. The collection visits medieval Europe via the beautiful illustrations in illuminated manuscripts and the return of the crusaders that changed England enormously. They brought back luxuries and ideas not only from Italy but from the Arab world. The Vivienne Westwood man and woman are crusaders for a better world.
Vivienne Westwood collaborated with American born artist Jack Peirson for the first time to shoot the campaign. Pierson specialises in photography, sculpture, video and drawing. His work often expolores the emotional undercurrents of everyday life, and is well known for referencing traditional American motifs (roadside ephemera, small town stores) and thus a lost era of cultural symbolism; his resulting word sculptures are imbued with both nostalgia and disillusionment. Fueled by the poignancy of emotional experience and by the sensations of memory, obsession and absence, Pierson’s subject throughout his work is ultimately, as he states, ‘hope’.
Shoot Location:  Royal Botanic Gardens, Kew, Richmond, TW9 3AB
Creative Director: Andreas Kronthaler & Vivienne Westwood
Photographer: Jack Pierson
Stylist: Yasmine Eslami
Hair stylist: Marcia Lee @ Caren
Make-up artist: Pablo Rodriguez @ MAC
Male Models: Mac phiri & Michael McCaughley
Also featuring Andreas Kronthaler
Female Model: IEKELIENE S
Also featuring Vivienne Westwood

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