ELIE SAAB @ AW2013/14 Ad Campaign

ELIE SAAB AW2013/14 Ad campaign embodies the light of a modern woman, capturing the epitome of her sophistication and graceful poise. Photographed in her Parisian apartment, she radiates n varying shades of light, from duck till dawn embrace the essence of sheer beauty and delicateness. Transparent silk chiffon emphasize the weightlessness of her silhouettes, accentuating the luminous purity that she emanates.    
Embodies by Karmen Pedaru (Oui Management), she is brought to life in an intimate video that showcased the intricate details and immaculate craftsmanship of the collection: defined waistlines, sheer fabrics, slender vine-patterned lace. Femininity and elegance are omnipresent.
Photographer: Craig McDean
Creative Direction: Riccardo Ruini at REM Ruini e Mariotti
Stylist: Sophia Neophitou
Hair: Malcolm Edwards
Make Up: Peter Philips 

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