Ermenegildo Zegna @ FW2013 Graphic Elegance Ad Campaign

Ermenegildo Zegna FW2013 ad campiagn displays a visionary approach to fashion featuring an essential rationality that combines images of the past, present and future. Zegna’s strong sartorial tradition is invigorated by a subtle sense of transition, as exhibited through a vast selection of modern grays that conjure images of a new industrial revolution. The sophisticated fine-tuned nuances deliver an almost futuristic interpretation of classic elegance, which is epitomized within Zegna’s innovative new Winter ZegnaSilk. Specifically created for the masculine winter wardrobe, the carded silk with its cashmere feel is enriched with urban pinstripes and new mélanges. This same future-forward attitude is seen within the new Ermenegildo Zegna advertising campaign. The multi-dimensional tone-on-tone geometrics and creative lighting coalesce to highlight the refined luxury of Zegna Winter Silk, recalling hints of energy and evolution. The powerful photography, shot by renowned photographer David Sims, effortlessly captures the rich textures and intrinsic nobility of the refined proportions and often surprising effects. Unveiling a unique style within a cosmopolitan wardrobe contaminated with flashes of spirited informality, Zegna once again underscores its everlasting commitment towards excellence. This same approach is mirrored in its newest campaign, celebrating a groundbreaking collection that leaves nothing to chance.

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