Z Zegna @ FW2013 Urban Wanderings Advertising Campaign

Z Zegna FW2013 advertising campaign visualizes a striking juxtaposition between today’s fast-paced society and the meticulous craftsmanship borrowed from a distant past. With its high-impact photography and mix of B/W and full color images, the look is inspired by the demanding Z Zegna man with his nomadic soul; practical yet unconfined it blurs the line between work and leisure time. Both the collection and the campaign play upon the bond between heritage and new, contemporary constructions and fabrications. Shot against a rich mahogany backdrop, the campaign captures the moody intensity of a Caravaggio painting, the deep shades of browns mixed within a multi-dimensional mismatch of layered textures. Just as the collection yearns for a third dimension, the campaign leverages the combination of post-modern photography, light and contrasts to showcase the subtle contrast of innovative fabric combinations. The strong masculine silhouettes, dapper layered blazers and sartorial suits with their nostalgic feel are sturdy and authentic, representing a culmination of pragmatism and style that is contemporarily elegant with a strong cosmopolitan flair. Immediate and compelling, the result is worthy of the constantly evolving Z Zegna brand.

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