Cathay Pacific Launched "The Spirit of Hong Kong" Campaign

 Cathay Pacific launched The Spirit of Hong Kong campaign as part the airline’s support for the “Hong Kong: Our Home” campaign being run by the Hong Kong SAR Government. “The Spirit of Hong Kong” campaign kicks off with a contest calling on Hong Kong people to submit creative entries that illustrate the spirit of our home city. The airline hopes to create a buzz in the Hong Kong community and encourage people to share their thoughts on what makes the city so special. For the past 66 years, Cathay Pacific has played an integral part in the growth of the local aviation industry and, as a consequence, the development of the local economy. As the city’s home carrier, Cathay Pacific is committed to upholding and promoting the extraordinary spirit of Hong Kong’s people, contributing to making the city a great place to work and live, and generally instilling positive values into the Hong Kong community. Submissions to “The Spirit of Hong Kong” contest can be in the form of photographs or illustrations and each participant can submit multiple entries. Some 620 air tickets will be given away to the winners, who will be selected by a judging panel and through public voting. Those interested in taking part can find out more about the campaign and submit their entries at www.cathaypacific.com/SpiritOfHK
The deadline for submission is 26 August 2013.
A total of 100 Top Winners and 10 Champions will be selected by a panel of judges and each will be awarded with a pair of round-trip tickets to destinations around the world served by Cathay Pacific and its sister airline Dragonair. They will also get the chance to have their personal images incorporated into the design for the new “The Spirit of Hong Kong” aircraft livery, meaning they will help to carry the spirit of Hong Kong around the airline’s global network. Submissions to the contest will be posted online on a weekly basis to enable the public to cast their votes. Every week, the 50 entries that attract the most public votes will each be awarded with a pair of Economy Class round-trip tickets to regional destinations served by Cathay Pacific and Dragonair. The Spirit of Hong Kong initiative was first launched by Cathay Pacific in 1997, when the airline created a special livery for one of its aircraft that showcased the Hong Kong skyline in celebration of the transfer of sovereignty of Hong Kong. In 2000, the airline unveiled its second “Spirit of Hong Kong” aircraft, created through a livery design competition, reminding people of the resilience of Hong Kong and urging them to work together to overcome the challenges Hong Kong faced.

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