RAY-BAN’S @ AW2013 Collection

RAY-BAN’S AW2013 Collection is true to its international icon status, Ray-Ban maintains its distinctive style while reinventing it collection after collection. The brand confirms its resolute character and a contemporary spirit that stems from a legendary history. Early Ray-Bans were created in 1937 with a technological DNA. The Aviators were designed to protect US Air Force pilots from the harshness of high altitude light, but soon became Hollywood stars’ favorite sunglasses and established cult objects. Over time, the creation of new models with original lenses and shapes, made from leading-edge materials, built a myth that would fascinate entire generations.
New features concern evolutions in the use of innovative, high-performing materials like carbon, aluminum and titanium, as well as the exceptional properties of LiteForce, used in the aerospace, electronic and medical industry, first introduced in the past season demonstrating unique flexibility, lightness and durability. This technology-based comfort takes shape in incredibly contemporary styles, without ever losing the brand’s unmistakable iconic

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