ela A/W13 collection marks the debut of the Scandi collection. The new silhouettes in the collection are inspired by the Scandinavian woman whose personal aesthetic and style is minimalistic with a modern edge. This aesthetic is paralleled in the new ela Scandi clutch, MILCK lady, Scandi tote and Weekend Sandi tote with their clean lines embellished with embossed leather stars and pyramid studs that add the modern edge to the minimalistic design. Emphasis is placed on attention to detail, quality and authentic design.
ela is a Swedish-Canadian accessories brand co-founded by Ela and Martin Aldorsson, is the idea of humble luxury, where refined and sophisticated silhouettes strive to showcase, rather than upstage, the wearer. From subtle asymmetry to luxe hardware and leather, every design element is infused with a high level of craftsmanship, materials and a signature aesthetic. All ela bags and leather goods are crafted in Spain using premium leather and hardware.
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