Giorgio Armani 2013 Eyewear @ Ther New Frames of Life Campaign

 Giorgio Armani 2013 <Frames of Life> makes its return. The setting this time is a café in a big city square, with a constant flow of people coming and going: countless stories, all different and each one unique, intertwining to create a completely new narrative. The protagonists of these ‘frames of life’ are: Luc, a writer whose first work has just been published; Carlos, a young barman with a passion for cinema; Nina, a talented cellist seeking her first gig; Lucille and Adrian, two successful young architects. This creates a medley of different stories, hopes, and emotions, tied together by a common element: their Frames of Life eyewear.
Each snapshot captures a real life moment in the life of the character, from which their personality and story unfold. The eyewear adds a subtle touch of style to the characters in a way that does not overpower, but compliments their personality. The frames represent the timeless design drawing on the iconic shapes of Giorgio Armani’s revisiting in a contemporary fashion with new materials and colors, artisanal details and innovative technological features.

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