mylifestylenews

2014-11-28

MATCHESFASHION.COM Two-Day Pop-up Event In Hong Kong


MATCHESFASHION.COM held a two-day pop-up event in Hong Kong recently and showcased its preview of the SS2015 collections and to shop a curated edit of men’s and womenswear. A video installation showcased the designers for the season ahead.


women’s highlights include US designers Rosie AssoulinWes Gordon and Juan Carlos Obando, alongside emerging names 1205Vetements, and Danielle Romeril. New menswear designers include emerging British talents Craig GreenBy Walid and Astrid Andersen and US brands OrleyBaja East and Longjourney.


The event also launch RAEY, the in-house collection from MATCHESFASHION.COM, which will be available exclusively online and in-store from January 2015. Designed by an in-house team led by Creative Director Rachael Proud, the collection is rooted to a modern, minimal aesthetic with a relaxed attitude.