Marc by Marc Jacobs FW2014/15 A Character Fashion Collection fashion meets art installation recreating the spirit of New York's runway show. The installation was hosted by Marc by Marc Jacobs' Creative Director, Katie Hillier, and brought a whole new energy to Hong Kong.
Large flashing light boxes embraced the venue, reflecting the collection’s fall ‘14 prints. A floor to ceiling skate ramp was built as a backdrop for guests to take selfies. The refreshments such as pretzels, hotdogs, coffee and pressed juices were also reminiscent of New York's street food carts.
Footage of the runway show in New York, interviews with Katie Hillier and Luella Bartley and behind the scene videos of the brand’s fall ’14 advertising campaign were broadcast.
Mannequins and a vignette of runway looks were displayed around the room. Three giant walls with skate decks displayed Luna, Top Schooly, Turn Around, and Luna Tarp Furgus handbags. A separate area for watches and eyewear completed the installation, which embodied Marc by Marc Jacob's 360 degree approach.
“Marc girl is rebellious above all. She wants to be part of a cultural scene and in on the nuance without looking predictable. An individual within the tribe. Part manga ninja, part motocross rider, part Japanese culture junkie, part cute utilitarian girl.
Her look and energy are infectious and charming. She has an attitude and a bravery with the way she dresses and an inherent contrariness that goes against existing trends. Fashion is important to her but once she has sufficient knowledge she can start to mess with its values, have fun with it. Music and art and culture and sharp wit are also integral to her existence.” Said Katie Hillier.