LONGCHAMP launches a new book LE PLIAGE BY LONGCHAMP Tradition & Transformation and featuring the history of Le Pliage Bags. “Le Pliage represents all the best qualities of our company - French craftsmanship, quality, modernity, style, and elegance.” Said Jean Cassegrain. Longchamp’s Le Pliage bags are the perfect embodiment of this mystery, with their connection to the Zeitgeist, pure style, accomplished craftsmanship, and groundbreaking shape. Designed twenty years ago by Philippe Cassegrain (the son of the founder of the French leather goods company Longchamp), the foldable bag has become a huge success. At present, over thirty million Le Pliage bags have been sold globally and offer luxury on an everyday basis.
First produced in ultralight nylon and available since 2012 in a soft, supple leather version, Le Pliage comes in several sizes and is inspired by that most meticulous of Japanese arts, origami. Fold it, unfold it, and refold it, without leaving a single crease. Always functional, chic, and trendy, Le Pliage reinvents itself from one year to the next. With limited editions, seasonal prints, and artistic collaborations (with artists such as Tracey Emin, Jeremy Scott and Mary Katrantzou), Longchamp constantly brings new energy to its iconic bag and vice-versa. The optional personalization of any Le Pliage bag is part of this positive energy: choosing the model, the color combination, and adding a perforated or embossed monogram brings together elegance and practicality. “Less is more,” the one-phrase manifesto of architect Mies Van der Rohe, clearly reflects the philosophy of Longchamp’s Le Pliage. Laure Verchère holds a degree in art history. A former journalist for Elle Décoration, she is currently a luxury lifestyle brand artistic consultant. Verchère previously wrote Renzo Mongiardino: Renaissance Master of Style (2013), La Mamounia (2011), and Antiquaires: Paris Flea Markets (2010) for Assouline.