mylifestylenews

2014-11-25

A Traditional Parisian Chic Christmas At The LANDMARK


LANDMARK celebrates this Christmas with a traditional Parisian chic Christmas installations and festive shopping campaign creative collaboration by Ines de la Fressange. LANDMARK has been transformed into magical Paris-themed traditional Christmas scenes dotted throughout LANDMARK’s 4 iconic buildings including, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S.


Ines has drawn on her childhood memories of Christmas to create a truly unique series of charming installations that reflect what it is like to celebrate Christmas in Paris and bring French sophistication to the festive shopping season at LANDMARK.


A total of 282 miniature activities illuminated by 1,000 light combinations will ‘spring to life’ during the light show in special interludes. A series of charming city-scenes feature Santa coming out from the centrepiece clock tower, lovers kissing in a Parisian café, festive-fun families skimming over a Christmas ice-rink installation, a fanciful French fashion show and charming illuminated lighting displays.


The installation took an international construction team of 150 specialists to complete. A total of 160 Ines-inspired ‘figurines’ with 3,000 structural pieces enrich and add character to the Parisian Christmas cityscapes.


Mini memorable festive moments include girls enjoying Christmas shopping; father and son decorating the Christmas tree; mother and daughter sending a postcard to Santa; a gentleman proposing to his girlfriend along the river side. 2 mini “Ines” are posed within the scenes, with her beloved dog at the park and spotted in front of the fashion show.


A Paris city-scene with clock tower, hot air balloons, and métro scene are located in LANDMARK ATRIUM, together with a delightful Candy House at LANDMARK ALEXANDRA and a Citroën car full of gift at LANDMARK CHATER.


Children are encouraged to post their Christmas wishes to Père Noël (Santa Claus), on special Ines-inspired postcards, into Parisian-style post boxes located across LANDMARK’s 4 iconic buildings, on the G/F of LANDMARK ATRIUM; and 1/F of LANDMARK CHATER, LANDMARK ALEXANDRA and LANDMARK PRINCE’S. For every card posted, LANDMARK will make a HK$20 donation to Make-A-Wish kids.


LANDMARK is also supporting Make-A-Wish this Christmas by inviting visitors to donate HK$30 to HK$50 with complimentary French candies or donate HK$100 for a LANDMARK’s Limited Edition Parisian Tote Bag designed by Ines de la Fressange, with all proceeds going to the charity.