Philipp Plein opens the third flagship in Beverly Hills and marks the 38th worldwide following the 2013 NYC showroom and Miami boutique and the September 2014 inauguration of the New York City flagship on Madison Avenue. The 140 square meter bi-level flagship is located on Beverly Hills’ famed Rodeo Drive, renowned for luxury shopping. For this important milestone the designer sustains the new minimal-luxury concept already unveiled at the New York boutique with emphasis on the hexagonal logo of the PP brand. Customers are welcomed at the entrance by the trademark giant skull studded in CRYSTALLIZED™ - Swarovski Elements.
Illuminated hexagonal elements in polished steel adorn the essential and contemporary atmosphere and become the identifying architectural image of the brand. The store interior features rhythms and repetitions of the hexagon, from illuminated display shelves to an impressive ceiling overlaid with a geometric grill of polished steel. The elegance of black and white stone is featured throughout the store, giving a feeling of strength and sophistication.
Accented by luxurious materials including crocodile embossed leather, the space is dominated by a stunning custom made Murano smoked glass chandelier. Designer Philipp Plein states: “I visited the United States with my family when I was fifteen, and was captivated by its pioneer spirit. Today America is my new frontier and Los Angeles is my dream city. I am always struck by the L.A. lifestyle that focuses so strongly on aesthetics, glamour and having fun, the same basic elements that make up every collection I design. I would love to live here if it were not so far from my headquarters. Hopefully one day I will.”