It is loud and clear and the message is delivered. Food, fashion, irony, joy, glamour and couture! Jeremy Scott designs his first collection for Moschino FW2014/15 collection and declares: THIS IS THE NEW FLAVOUR!
The iconic ingredients of Moschino are mixed together to create an exciting new recipe, which respects the brand’s heritage yet looks to the future with energy and enthusiasm.
Tailored suits, quilted leather jackets, trench coats and furs are featured in pop colors of red and yellow with unexpected slogans like “DRINK MOSCHINO”, “FUR REAL” and “CASH COW”.
Make room for Moschino’s logomania, where the “belt goes wild”. He celebrates and transforms the famous lettering into a sexy decoration on jackets, bustiers, boots and accessories.
The evening is Pop-Couture! Snack packaging inspired ball gowns in organza and silk duchesse, embellished with made to measure prints with a nod to nutritional facts, prices and bar codes featured on snack packages.
With this group Jeremy Scott creates a series of new comic characters: Mr. Funtastik, Cheesy Bits, Froggy Loops, Dandy Candy who adorn these package inspired evening gowns.
The brand’s creative director brings on stage a playful collection inspired by fast-food, cartoons and the fun characters who enliven packaging of chocolate bars, candies, pop-corn and cereal boxes with a special appearance by SpongeBob.