mylifestylenews

2014-11-07

ERMENEGILDO ZEGNA A Rose Reborn Movie Shanghai Premiere


The movie <A Rose Reborn> a creative collaboration between Ermenegildo Zegna Group and director Park Chan-wook, has been premiered at the Shanghai Exhibition Center recently.


After a warm welcome by Paolo Zegna, director Park Chan-wook, leading actor Daniel Wu and Stefano Pilati came together on stage to share a few words on this innovative project, from inspiration and production, to styling and performance, leading a cross-industry conversation between fashion and movie and thoroughly elaborating Ermenegildo Zegna's "New Leadership Generation” concept.


The unveiling of the final chapter of <A Rose Reborn> gave the audience the much anticipated end to the characters’ mysterious journey.


A glamorous after party was held at the Shanghai Exhibition Center with a live DJ performance and an array of international stars and exclusive guests to celebrate the end of the Shanghai Fashion Week.