FENDI re-opens its boutique in The Landmark in mid-August, followed by a grand opening ceremony in October. True to the spirit of the brand, in constant balance between tradition and innovation, FENDI’s 4,000-square-feet-plus new flagship in Hong Kong spanning three floors represents a harmonious dialogue between the brand’s Roman heritage and the modernity of avant-garde design and art. In tribute to the independence, strength and femininity of the FENDI family expressed through a unique choice of materials and objects. The Landmark boutique also features the first MTO (Made-to-Order) area, allowing clients to personalize their own choices of bag. In celebration of the opening of the Landmark boutique, FENDI is launching an exclusive collection in limited quantities, including the iconic Peekaboo bags, women’s fur creations, men’s leather jackets, Crazy Carats limited edition fur watches and a special edition Bag Bug fur charm. The jacket (Above) is designed in lynx fur, the most precious material handled by FENDI. It is prized for an extraordinarily soft hand and vibrant color, worn with croc belt to further flatter the feminine figure. The silhouette is highly calibrated to mimic a shawl at the back, which can be turned up to form a stylish hooded jacket another testimony to the exceptional savoir faire of the house.
Two exotic sable overcoats are assembled with vertical and horizontal seaming respectively to create two different styles: the long overcoat with vertical seams and unique collar design is paired with croc belt for a slender silhouette; while the short peacoat features 3/4 sleeves and rounded silhouette for a younger look.
The Limited Edition Peekaboo exclusively for The Landmark store continues to build round the sophisticated and elegant style of the collection as a tribute to the unrivaled Italian craftsmanship. The design adheres to the Dualism at the heart of FENDI’s DNA, representing a dialogue between traditional Italian craftsmanship and creative expression. The limited edition family are characterized by vivid colors and the combination of precious crocodile and quality calfskin, proposing a stark contrast of textures and hues using FENDI’s iconic color blocking codes. The result is a playful balance between luxury and practicality; luxury and fashion.
A numbered metal plaque embossed with “Hong Kong Special Edition” is sewn on the inside of each bag. The croc & calf Peekaboo is produced in limited quantities of eight worldwide, truly an ultimate collectible for fans. A pioneer in fur design, FENDI offers limited edition fur creations in The Landmark store. Six styles in diverse exotic materials are featured for different moods and personalities.
The limited edition Crazy Carats watch is a mosaic of colors using FENDI’s most iconic fur art to adorn the croc leather strap with color blocking mink. This whimsical watch features a creamy or black dial against which gemstone indices are set. A luxurious and modern expression of individuality to be worn from dawn to dusk, Crazy Carats lends itself to matching a woman’s emotions and moods simply by twisting the crown to change the color of the gemstones (sapphire, pink jadeite and diamond) on the dial.