ESCADA celebrated the launch of the new ESCADA fragrance Joyful at the flagship store in Munich, Germany recently. Miranda Kerr reflects the many facets of ESCADA Joyful. Her outlook on life and blend of natural sophistication, confidence and spontaneity make Miranda Kerr the perfect ambassador for the ESCADA fragrance. Exuding effusive positivity and joie de vivre, she embodies Joyful and the ESCADA brand.
Especially for this occasion ESCADA has created the exclusive Joyful collection in pink and pistachio colors. Consisting of a beautiful evening gown, a silk scarf, and a leather clutch, the limited edition was available for the first time during the event. In addition to the launch event in Munich the ESCADA Joyful Roadshow will also stop in Berlin, Frankfurt, Vienna, Geneva, Paris, Rome and Milan.
On being the new face of ESCADA Joyful, Miranda Kerr commented: “I am delighted to be associated with ESCADA Joyful. I love what the fragrance stands for, it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day.”