MCM opens a new shop in shop concept in Harrods recently being the largest MCM Shop in Shop within a department store in Europe. Complementing its nearby Sloane street store, the new shop in shop area spans 105sqm and is located within the Harrods on Lower Ground Floor, Hall 1. The design concept of natural polished wood, combined with gold metal highlights reflects the luxurious craftsmanship of the MCM products and a designated lounge area and beautifully merchandised mens and womens accessories, provides a complete MCM experience. On display from July will be the new AW2014 collections of leathergoods and accessories. The shop in shop at Harrods is another big step for MCM’s European expansion. Apart from new stores that already opened in Paris and Zurich beginning of this year, further flagship stores and hubs are planned for Berlin, Munich and Frankfurt in Germany in autumn 2014. Those will also feature the new store look and feel.